Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
You're thriving on Instagram and referrals. But 72% of treatment seekers start with Google. Your competitors are capturing them.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Manchester beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Manchester Beauty & MedSpa businesses lose £45K annually to invisible Google
Manchester's 75,000 SMBs span media, tech, and retail—but Beauty & MedSpa remains chronically underrepresented in local search. Most salons and clinics rely entirely on Instagram and walk-ins, leaving Google Maps and local search results dominated by a small cluster of optimised competitors. This creates a genuine opportunity: fewer than 15% of Beauty & MedSpa businesses in Manchester have intentional SEO strategies. The businesses that do are capturing 3-4x more qualified traffic than their Instagram-only rivals.
The 3 places Manchester beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite 12,000 Instagram followers, the salon was generating only 180 monthly website visits and 2–3 bookings from organic search. Competitors with smaller social followings were outranking them for 'facials Spinningfields' and 'beauty treatments Manchester.' The salon's website was mobile-broken and lacked local optimisation.
Rebuilt Google Business Profile with rich treatment descriptions, video, and weekly posts; secured top local pack position within 8 weeks
— Sarah M.
Salon Owner
Read the full case study →BEFORE → AFTER
Monthly qualified bookings from organic search · BEFORE
2–3
Monthly qualified bookings from organic search · AFTER
35–40
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in Google's top 3 local pack for primary treatment keywords, generate 400–600+ monthly organic visitors, and convert 5–8% of that traffic into qualified bookings. You'll go from invisible in search to the first business your customers find.
SEO Audit & Local Discovery
We map your current online visibility across Google Search, Maps, and local directories. We identify which treatment keywords ("Botox Manchester," "microdermabrasion Northern Quarter") are generating search volume in your area and analyse your top 5 local competitors' strategies. This reveals exactly where your clients are searching and why they're not finding you.
Local Foundation & Citations
We optimise your Google Business Profile, ensure NAP (Name, Address, Phone) consistency across 30+ high-authority directories, and build local citations in beauty, healthcare, and Manchester-specific listings. This signals to Google that you're a legitimate, established business in your area—critical for appearing in the local pack.
Website & Content Foundation
We rebuild your website's technical foundation (site speed, mobile optimisation, schema markup for services and reviews), create location and treatment-specific landing pages, and establish an SEO-first content strategy. Each page targets high-intent keywords your customers are actually searching.
Authority & Link Building
We secure high-quality backlinks from local Manchester publications, beauty industry directories, and relevant authority sites. We also build internal linking strategy and establish your business as a thought leader through targeted outreach—this tells Google you're trustworthy and worth ranking.
Optimisation & Growth Scaling
We monitor rankings, traffic, and conversion data weekly. We refine keyword strategy based on what's working, expand to new high-intent treatment keywords, and optimise your conversion funnel (booking rate, lead quality, cost per acquisition). This is where consistent growth compounds.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester beauty & medspa brand
The median beauty & medspa client after 6 months
A 47-point diagnostic checklist to identify why your salon or clinic isn't ranking in Google—and exactly what to fix first. Used by 200+ Beauty & MedSpa owners across Manchester to uncover £3,000–£15,000 in hidden monthly revenue.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see rankings and traffic?
Local rankings (Google Maps and local pack) typically improve within 8–12 weeks of completing foundational work (GBP optimisation, citations, technical SEO). Organic search rankings for competitive keywords usually take 4–6 months as Google builds authority. However, most clients see the first qualified bookings within 3–4 months.
What's the difference between SEO and Google Ads for salons?
Google Ads gets you immediate clicks but costs £280–£420 per lead and stops the moment you stop paying. SEO takes longer but costs £95–£140 per lead, compounds over time, and keeps generating bookings while you sleep. For Beauty & MedSpa, the ROI math heavily favours SEO—especially after 6+ months.
Will this work if we're a small salon with a limited budget?
Yes. In fact, smaller salons often see the fastest ROI because you face less competition than larger chains. Our approach starts with high-impact, low-cost foundations (citations, GBP optimisation, basic on-page SEO) before scaling into content and link building. Many salon clients start at £1,500–£2,500/month and scale up as results prove themselves.
What if we're not in a competitive area?
Competitive areas (Northern Quarter, Spinningfields, city centre) see faster rankings but lower traffic volume. Less competitive areas (outer Manchester, suburbs) see slower initial rankings but higher conversion rates when you do rank. Either way, SEO works—the timeline just shifts. We adjust strategy based on your local market.
Do we need to change our website design?
Not necessarily. We optimise within your current design first—technical fixes, content, internal structure, schema markup. Most results come from optimisation, not redesign. If your site is genuinely broken (poor mobile experience, slow load), we'll recommend a rebuild—but that's often a Phase 2 investment after you see traffic.
FREE · NO COMMITMENT · 48HR TURNAROUND
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