Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
68,000 Birmingham beauty and wellness businesses compete for clients. Most rely solely on Instagram. We build the social strategy that actually drives bookings and repeat sales.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't finding you on Google Maps
Birmingham's beauty and medi-spa sector is highly fragmented, with most competitors relying heavily on Instagram for visibility but missing critical 'near me' search opportunities. Clients searching for treatments locally default to Google Maps and local search first—not social feeds. This creates a significant gap: strong social presence without conversion infrastructure, and weak local SEO that competitors exploit. The average Birmingham beauty business spends £2,400/month on digital marketing but allocates it inefficiently across channels, missing the integration between social community-building and search-driven lead capture.
The 3 places Birmingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
2,400 Instagram followers but only 6–8 bookings monthly from social. Google Maps presence was weak (buried beneath competitors), and paid ad spend was inefficient (£150+ per booking). Owner was overwhelmed by algorithm changes and unsure where to allocate limited marketing budget.
Overhauled Instagram content strategy: shifted from generic beauty posts to treatment education + client transformation stories (before/afters with permission, testimonial reels) that built trust and positioned them as specialists
— Sarah M.
Owner & Head Therapist
Read the full case study →BEFORE → AFTER
Monthly bookings attributed to social + local search · BEFORE
8
Monthly bookings attributed to social + local search · AFTER
27
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social channels become a predictable lead generation engine—not just a vanity presence. You'll understand exactly which content drives bookings, where your highest-value clients discover you, and how to scale acquisition without wasting budget.
Audit & Community Baseline
We analyze your current social presence, competitor landscape in Birmingham, and the gap between your social reach and actual bookings. We identify which content resonates, which platforms deliver ROI, and where your audience drops off in the conversion journey.
Strategy & Content Architecture
We build a 90-day content roadmap that bridges social storytelling with search-driven discovery. This includes local keyword mapping for treatments, content themes that build community trust, and conversion hooks tied to your booking system.
Content Production & Community Seeding
We create and schedule high-performing content (reels, carousels, testimonials, educational posts) that showcase your expertise and drive engagement. Simultaneously, we seed review generation campaigns and local citation updates to strengthen your Google presence.
Paid Social Activation & Lead Capture
We design and launch targeted paid campaigns (Instagram, TikTok, Facebook) to amplify reach beyond organic limitations. Each campaign routes traffic to optimized landing pages or booking forms, not just engagement.
Measure, Optimize & Scale
We track every lead source, booking attribution, and revenue impact. Monthly reporting shows which content, channels, and audiences convert best. We incrementally increase spend on high-ROI campaigns and refine messaging based on real data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham beauty & medspa brand
The median beauty & medspa client after 6 months
See how your social performance compares to 200+ beauty and wellness businesses across Birmingham. Discover the metrics that actually predict booking growth—and where you're losing revenue to competitors.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see bookings from social media marketing?
First results typically appear within 4–6 weeks (once content, paid campaigns, and local SEO adjustments are live). Measurable revenue impact usually arrives by week 8–12. However, the real story unfolds over 90+ days as we refine audience targeting, messaging, and conversion paths based on real data.
We already spend £2,000/month on ads with little ROI. Why would this be different?
Most beauty businesses run ads without a clear conversion path—driving traffic to Instagram or a generic website without nurture sequences, booking integration, or audience refinement. We start by diagnosing where money leaks out (wrong audience, unclear messaging, broken conversion flow) and rebuild the entire engine. We've helped clients cut their cost-per-booking by 60–70% simply by fixing these fundamentals.
Will this work if we're a small clinic competing against larger chains?
Actually, yes—and you have an advantage. Larger chains have bloated ad budgets and generic messaging. You can win by being specific, local, and authentic. Our strategy focuses on owning your neighborhood on Google Maps and building genuine community on social (which algorithms favor over big-budget spray-and-pray). We've seen single-location clinics outperform multi-location chains on cost-per-booking.
What's the minimum monthly retainer to work with Omakaase?
Our minimum for full-service social media marketing is £1,200/month (strategy, content, paid management, analytics). Most beauty & medi-spa clients start at £1,800–£2,500/month to cover content production, paid spend, and optimization. The more you invest in paid ads, the higher the retainer. We scale it to match your revenue goals.
How often will we check in on progress?
You'll receive a detailed performance report every month showing bookings, cost-per-booking, content performance, and strategic recommendations. We'll also schedule a 30-minute strategy call monthly to review data, discuss optimization, and plan the next quarter. It's a true partnership, not a set-and-forget relationship.
FREE · NO COMMITMENT · 48HR TURNAROUND
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