Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are ranking on Google Maps. Your beautiful content deserves to drive qualified bookings, not just likes.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Leeds beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Leeds beauty businesses are losing sales to Instagram-only strategies
Leeds's beauty and medspa sector is saturated with Instagram-savvy businesses, yet most struggle to convert followers into paying clients. While competitors dominate 'near me' search results and Maps rankings, your social channels remain disconnected from SEO and local discovery. The average Leeds beauty business spends £2,200 monthly on digital marketing but concentrates 90% on Instagram—missing the full funnel. Community-driven, conversion-focused social media that feeds into search visibility is where Leeds beauty leaders win.
The 3 places Leeds beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,200 Instagram followers but only 8–12 bookings/month from social. Competitors dominated local search. High ad spend with no ROI tracking. Relied on word-of-mouth and walk-ins.
Restructured content around education (skin prep, aftercare, results) and before/afters; created Reels showing transformation stories and technician expertise
— Sarah M.
Salon Owner
Read the full case study →BEFORE → AFTER
Monthly social-driven bookings · BEFORE
8–12
Monthly social-driven bookings · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your social channels will attract and convert high-intent local prospects—not just build vanity metrics. You'll understand which content drives bookings, which audiences convert best, and how social feeds into Google visibility and your bottom line.
Social Audit & Competitive Mapping
We analyse your current social presence, content performance, and audience against local competitors in Leeds. We identify which of your posts drive intent (enquiries, calls, bookings) versus vanity metrics. We map competitor strategies on Instagram, TikTok, and Google to pinpoint your gaps.
Community & Conversion Strategy
We design a social content strategy that builds community while feeding conversion. This includes content pillars (education, results, lifestyle, trust), audience segments (existing clients, local prospects, referrers), and conversion hooks tied to your booking funnel.
Content Production & Optimisation
We create on-brand, high-performing content (carousel posts, Reels, Stories, before/afters) designed for both algorithm reach and conversion. Every piece is optimised for hashtags, captions, and CTAs that drive bookings. We also optimise your bio, highlights, and profile for local search and enquiry clicks.
Maps & Local SEO Integration
We ensure your social content feeds into Google Maps visibility, local search signals, and citation consistency across Leeds directories. We set up conversion tracking so enquiries from social are attributed back to content and audience segments. We may also optimise your Google Business Profile.
Performance Review & Scaling
We review content performance, cost per lead, and booking attribution weekly. We identify top-performing pillars and audiences, then scale paid amplification and organic reach. We refine strategy monthly based on data. You'll see dashboards showing social contribution to revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds beauty & medspa brand
The median beauty & medspa client after 6 months
Discover exactly which social content drives bookings (not just likes), how to rank on Google Maps, and the 12-month content calendar used by Leeds's highest-converting beauty businesses.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from paid ads?
Paid ads get your message in front of people. Social media strategy builds relationships, trust, and community—so when they're ready to book, they choose you. We combine both: organic content for authority and trust, paid amplification for reach. Together, they drive consistent, predictable bookings at lower cost than ads alone.
Do you manage our Instagram accounts day-to-day?
We can. We offer full management (posting, engagement, DMs) or support your in-house team with strategy, content calendars, and training. Most clients prefer hybrid: we own strategy and content creation, your team handles community engagement and DMs. We'll customize based on your bandwidth and preference.
How long before we see bookings from social?
Most clients see meaningful lift within 4–6 weeks (better content, clearer CTAs, conversion tracking in place). By 12 weeks, we've typically identified top-performing content and audiences, so you scale what works. Full results—attributable bookings, cost per acquisition, repeat rates—are clear by month 4–5.
What if we're already spending money on social ads with no results?
We audit your current spend and strategy first. Usually we find: content isn't optimised for conversion, you're not tracking which ads drive bookings, audience targeting is too broad, or landing pages don't match ad promises. We fix these issues, often on existing ad budgets. Typically we improve ROAS by 200–400% in the first 8 weeks.
How does social media marketing connect to Google Maps and local search?
They're interconnected. Social content builds citations and signals to Google. Your Google Business Profile appears in Maps searches. We ensure your social bios link to your Maps profile, conversion tracking shows which channels drive bookings, and location-specific content helps you rank for 'near me' searches. It's one integrated system.
FREE · NO COMMITMENT · 48HR TURNAROUND