Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
You're building community on social. But without Google Maps visibility and SEO, you're missing the clients actively searching for treatments near them.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bristol beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Bristol beauty businesses lose £18k annually to Instagram-only strategies.
Bristol's beauty and medspa sector is thriving, but fragmented. Most competitors are Instagram-native with zero Google presence, creating an unusual gap: high community engagement without lead generation. Your market is ready for someone who connects social trust-building to actual business growth. Clients in Clifton and Stokes Croft are searching for treatments online—but your competitors' Instagram posts aren't showing up. This is your competitive advantage.
The 3 places Bristol beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong brand presence on Instagram, but no conversion infrastructure. Followers weren't translating to bookings. No Google visibility for 'botox near me' or 'fillers Bristol'. Paid social spend was scattered and untracked. Owner couldn't see which content actually drove sales.
Built a segmented audience strategy: awareness (cosmetic education), consideration (before/afters with testimonials), and decision (booking incentives). Each segment had dedicated content and ad sequences.
— Sarah M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly bookings from social · BEFORE
8–12 per month
Monthly bookings from social · AFTER
35–42 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a social media strategy that builds community *and* drives measurable bookings. You'll understand exactly which content, campaigns, and audiences drive revenue. And you'll have systems in place to scale without scaling effort—turning Instagram followers into predictable, recurring revenue.
Audit & Competitive Mapping
We map your current Instagram performance, website conversion setup, and Google presence against 8–12 local competitors. We identify where you're winning (community trust, aesthetics, voice) and where you're leaking leads (no conversion path, no local SEO, no retargeting). This audit is Bristol-specific: we look at Clifton and Stokes Croft search behavior, local competitor tactics, and your actual customer intent data.
Strategy & Attribution Framework
We build a content and conversion strategy that ties social community-building to measurable business outcomes. This includes: audience segmentation (by treatment type and decision stage), content pillars that address each stage of the buyer journey, and a retargeting architecture that turns Instagram followers into booked treatments. We establish baseline metrics and attribution so you know exactly which posts, campaigns, and channels drive revenue.
Content Production & Community Building
We create weekly content that builds trust, showcases results, and drives engagement. This includes before/after reels, treatment education videos, client testimonials, and behind-the-scenes storytelling—all designed for Instagram and TikTok. Each piece is tied to a conversion goal: awareness, consideration, or booking. We manage community (comments, DMs, inquiries) to ensure no lead is left hanging.
Paid Social & Retargeting Setup
We build and manage paid social campaigns that scale your best organic content and target high-intent audiences in Bristol (postcode-based and lookalike). This includes lead generation ads for consultations, retargeting campaigns for website visitors, and conversion campaigns tied directly to your booking system. We test, optimize, and report weekly on cost per lead and ROAS.
Integration & Scale
We connect social to your Google Business Profile, email nurture sequences, and booking system so every lead is tracked and nurtured. You'll see real-time dashboards showing which campaigns, content types, and audiences drive actual bookings. We optimize based on data, scaling what works and pausing what doesn't. By month 6, your social strategy feeds a predictable revenue engine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bristol beauty & medspa brand
The median beauty & medspa client after 6 months
A data-driven guide to turning your Instagram followers into booked treatments. Includes audience segmentation templates, content pillars by buyer stage, paid social frameworks, and attribution setup—all tailored to Bristol's market.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelance Instagram manager?
A freelancer typically creates content and posts it. We build a complete system: content strategy tied to business goals, paid social scaled to ROI targets, attribution tracking so you know which posts drive bookings, community management that turns followers into clients, and monthly optimization based on data. You're not paying for hours—you're paying for outcomes. Most clients see 3–4x better results than freelance-only approaches because we own the funnel, not just the feed.
What if we're already spending £600–800/month on ads with poor results?
That's common. Most beauty businesses run ads without a clear audience strategy, conversion path, or attribution system. We typically find: audiences are too broad (targeting all of Bristol vs. high-intent postcodes), landing pages don't convert (no trust signals, no clear next step), or budget is spread across too many campaigns (no focus). In our audit, we identify the leaks and reoptimize. Most clients we inherit cut cost per lead by 40–60% in the first month just by fixing targeting and creative.
How long before we see results?
Weeks 1–2: audit and strategy. Weeks 3–4: first content live and ads running. Weeks 5–8: you'll see early signals (engagement rates, lead volume, cost per lead). By month 3, you should see a clear trend in bookings. By month 6, your strategy is dialed in and scaling. Realistic timeline: 6 months to full system optimization. But most clients see measurable movement (leads, cost per acquisition improvement) within 4 weeks.
How much should we budget for social media marketing?
It depends on your revenue and growth goals. Most Bristol beauty & medspa businesses in your size range spend £1,200–£3,500/month total (content creation, management, and paid ads). Our retainer starts at £1,400/month and scales based on complexity and ad spend. A rule of thumb: if you're doing £60–150k/month in treatment revenue, budget 2–4% for social and digital marketing. We'll model ROI based on your specific goals and average customer value in your first strategy call.
What if we don't want to run paid ads?
We can build a pure organic strategy focused on content, community, and Google visibility optimization. However: organic reach on Instagram is 2–3% of followers, and it takes 6–12 months to build momentum. Paid ads accelerate everything 3–4x. Most clients we work with run a hybrid: organic content for community trust-building, and paid social for lead generation and retargeting. The paid budget is usually small (£300–800/month) but high-ROI. We'll recommend the mix that makes sense for your goals.
FREE · NO COMMITMENT · 48HR TURNAROUND