Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most London beauty & medi-spa businesses pour budget into social content but miss the systems that convert followers into paying clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
London beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't translating to bookings
London's beauty and medi-spa sector is saturated with Instagram content but fractured across platforms. Your competitors dominate Google Maps for 'near me' searches while you're chasing engagement metrics. The market demands integrated social strategy that builds community on Instagram while capturing search intent on Google and TikTok. Beauty & MedSpa businesses in London average £4,200/month digital spend—yet 60% see no measurable ROI because they're treating social media as a broadcasting channel, not a sales funnel.
The 3 places London beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business had strong visual content and a loyal local clientele, but couldn't break into new postcodes or customer segments. Google Maps visibility was poor, and paid ads campaigns were bleeding budget with no clear ROI tracking.
Restructured Instagram content around customer pain points (acne scar revision, anti-ageing, skin sensitivity in London's climate) rather than treatment showcases.
— Sophie M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly bookings from social · BEFORE
3–5
Monthly bookings from social · AFTER
47
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a predictable system for converting social followers into paying clients. You'll reduce customer acquisition cost by 40–60%, increase repeat bookings by 25–35%, and own a scalable process that works whether you spend £1,500 or £5,000/month on social.
Audit & Competitive Mapping
We analyse your current social presence, content gaps, and competitor playbooks across Instagram, TikTok, and Google Maps. We identify which postcodes and customer segments are underserved in your area.
Community & Content Strategy
We build a 90-day content calendar that balances awareness, education, and conversion. Content is tailored to London beauty trends (e.g., skin concerns in urban pollution, demand for personalised treatments) and designed for each platform's algorithm.
Conversion & Sales Funnel Setup
We integrate your social channels with booking systems, email capture, and retargeting. Every post includes a clear call-to-action (book consultation, reserve slot, download guide) tied to your backend CRM.
Paid & Organic Campaign Launch
We launch geo-targeted campaigns across Instagram, TikTok, and Google Ads, focusing on high-intent postcodes (SW1, W1, EC1, E1). Budget is allocated based on cost-per-booking, not impressions.
Optimisation & Scale
After 30 days, we analyse booking data, refine audience targeting, and increase budget on best-performing creative. We identify your repeat customer rate and build loyalty content to increase lifetime value.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London beauty & medspa brand
The median beauty & medspa client after 6 months
Find out exactly where your social media strategy is falling short—and which quick wins could generate 10+ new bookings this month. Benchmarked against the top-performing London clinics.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost, and what's the typical retainer range?
Retainers start at £2,500/month for strategy + content creation + basic paid ads management. Full-service (including creative production, weekly optimisation, and conversion funnel setup) typically runs £4,500–£7,500/month depending on your goals and current spend. We structure every engagement around ROI—you should see 3–5x return within 6 months, or we adjust the strategy.
We've tried social media before. Why will this be different?
Most previous efforts focused on vanity metrics—likes, followers, reach. We focus solely on bookings and revenue. We also integrate your social channels with your booking system, email, and retargeting so that every post, every ad, and every piece of content flows into a cohesive sales funnel. That's the missing piece most businesses lack.
How long until we see results?
Quick wins (improved engagement, first conversions from retargeting) appear in weeks 3–4. Significant booking increases and predictable pipelines typically emerge by month 2–3. Full scale and optimisation take 90 days. We provide weekly reports so you'll see progress in real-time.
Do you manage paid ads, or just organic content?
We do both. Organic content builds community and positions you as an authority; paid ads accelerate reach to high-intent audiences in your target postcodes. The combination is what drives ROI. Most businesses need both channels working in concert—organic alone is too slow, and paid alone is too expensive without the organic trust-building.
Will you help with Google Maps and local SEO too?
Yes. Google Maps visibility is critical for 'beauty clinic near me' searches. We optimise your Maps profile, build citation consistency, and run local services ads to capture that high-intent search demand. Social media is the awareness and consideration channel; Maps and search are the conversion channels. We connect them all.
FREE · NO COMMITMENT · 48HR TURNAROUND