Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
You're spending £2,200+ monthly on Instagram. Meanwhile, competitors own Google Maps. We make every pound work harder.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Leeds beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Most Leeds beauty clinics waste 40% of ad spend chasing wrong customers
Leeds's beauty & medi-spa sector is Instagram-heavy but Google Maps-weak. Walk-in clients and referrals carry you today—but 62% of local beauty searches go to competitors with no paid strategy. The gap between what you're spending and what you're earning isn't tactics; it's visibility and attribution. Paid marketing in your vertical isn't about volume; it's about reaching high-intent clients at the moment they're searching 'botox near me' or 'laser hair removal Leeds'.
The 3 places Leeds beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
£2,800 monthly ad spend (mostly Instagram), but 84% of bookings came from referrals. No Google Maps presence. Couldn't attribute any ad spend to actual appointments. Competitors dominated 'Botox Leeds' and 'laser hair removal Leeds' search terms.
Restructured Google Ads into service-specific campaigns (injectables, laser, facials) with local intent keywords and conversion tracking linked to booking system
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Ads · BEFORE
8–12
Monthly Bookings from Paid Ads · AFTER
35–40
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have complete visibility into which ads drive bookings—and at what cost. You'll stop wasting money on cold audiences and instead capture high-intent local clients via Google Maps and targeted paid ads. Most clients see CPL drop 35–50% and bookings increase 2–3x within six months.
Audit & Attribution Map
We audit your current ad spend across Instagram, Google, and Maps. We trace every pound to revenue: which ads drive bookings, which drive cost-only clicks. For Leeds beauty clinics, this means understanding your seasonal demand (summer laser, autumn facials) and peak service enquiry windows.
Strategy & Channel Priority
Based on your audit, we define which channels yield the highest-intent, lowest-cost clients. For most Leeds medi-spas, this is Google Local Services Ads + Google Maps optimization + Instagram retargeting. We set CPL targets and booking benchmarks specific to your service mix (facials vs. injectables vs. laser).
Campaign Launch & Optimization
We launch or restructure campaigns with audience segmentation, sequential ad creative, and conversion tracking. We set up Google Ads for high-intent 'near me' keywords, optimize your Google Business Profile for Maps dominance, and rebuild Instagram audiences by lifecycle stage (awareness → consideration → booking).
Funnel Optimization & Testing
We test ad copy, landing page messaging, and audience segments in real time. For beauty & medi-spa, this means testing price-led vs. results-led messaging, seasonal promotions, and service-specific audiences (e.g., retargeting 'botox' searchers vs. 'first-time facial' audiences).
Refinement & Scaling
Once we've found your highest-performing channels and audience segments, we scale spend into winners and reallocate away from underperformers. We monitor for seasonality, adjust bids, and refine audience overlap to maximize ROI. You'll have predictable, measurable lead flow.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Leeds beauty & medspa brand
The median beauty & medspa client after 6 months
Get a no-obligation breakdown of your current ad spend, where money is leaking, which channels drive real bookings, and your three biggest opportunities to cut CPL and scale revenue.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other digital marketing agencies in Leeds?
We're specialists in beauty & wellness verticals. We don't do generic 'digital marketing.' We know your industry's seasonality, service mix, pricing strategy, and local competition. We also tie every pound to actual bookings—not impressions or clicks. Most agencies optimize for ad platform metrics; we optimize for your revenue.
I'm already spending £2,000+ monthly on Instagram ads. Why would I add Google Ads?
Instagram is awareness; Google is intent. Someone scrolling Instagram might like your content. Someone searching 'Botox Leeds' or 'laser hair removal near me' is ready to book. Instagram ads cost more per booking because you're reaching cold audiences. Google captures high-intent local searchers at 50–65% lower CPL. Most successful Leeds clinics do both—Instagram for brand awareness and client retention, Google for new client acquisition.
What's the typical cost to work with Omakaase?
Retainers start at £1,200/month for audit, strategy, and campaign management. Most beauty & medi-spa clients invest £1,500–£3,500/month depending on ad spend, number of services, and growth goals. We typically recommend you allocate £2,000–£3,500 monthly to paid ads themselves, which we then optimize. We're transparent on cost; we'll discuss your budget and growth targets in the audit and proposal.
How long before I see results?
Attribution and quick wins (20–30% CPL improvements) show within 30 days. Statistically meaningful growth (2–3x booking volume, stable profitability) typically emerges in 12–16 weeks. We focus on 90-day outcomes. If a channel isn't working after 12 weeks, we kill it and reallocate spend to winners. Seasonal patterns (e.g., summer laser demand) may shift timelines, but you'll see real bookings feeding into your system by week 6–8.
What if I don't trust paid ads or think Google Ads is too expensive?
That's often because of poor setup or targeting. A poorly structured Google Ads campaign with broad keywords and no conversion tracking *is* expensive and wasteful. A well-structured one targeting local, high-intent keywords with proper attribution is often the cheapest way to acquire clients. We start with an audit to show you where your current spend leaks. Once you see the math, the decision becomes easier. Many of our best clients started skeptical.
FREE · NO COMMITMENT · 48HR TURNAROUND