Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh's 38,000 SMBs spend £2,600/month on ads. Most see walk-ins only. You don't have to.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your beauty budget is leaking. Here's how to plug it.
Edinburgh's beauty and med-spa market thrives on Instagram aesthetics but starves on paid search visibility. Your competitors are dominating 'near me' searches while you're fighting for attention on social feeds. The gap between what you're spending and what you're earning reveals a simple truth: your channels are disconnected. Google Maps, Google Search, and Instagram all speak different languages—and most beauty businesses in Edinburgh are only fluent in one.
The 3 places Edinburgh beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite a strong Instagram presence (8,000+ followers), the clinic was seeing only 2–3 new bookings per week. Ad spend was £2,400/month, almost entirely on Instagram and Facebook. They were losing high-intent local searchers to competitors ranking on Google Maps and Google Search.
Launched Google Search campaigns targeting 'laser hair removal Edinburgh,' 'Botox near me,' and 'med-spa New Town' with location-based bid adjustments to capture local intent.
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly new clients from paid marketing · BEFORE
8–12
Monthly new clients from paid marketing · AFTER
32–36
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After full engagement, you'll have a multi-channel paid marketing system running on Google Search, Google Maps, and social platforms—all feeding qualified leads into your booking system at a predictable cost-per-lead. Your £2,600/month budget now works 2–3x harder, and you're no longer dependent on referrals or Instagram luck.
Paid Marketing Audit
We map your current ad spend across all channels—Google, Instagram, TikTok, Facebook—and benchmark your cost-per-lead against Edinburgh beauty and med-spa averages. You'll see exactly where your £2,600/month is going and what it's returning.
Multi-Channel Strategy Build
We design a coordinated paid strategy across Google Search (high-intent 'near me' and service queries), Google Maps (local dominance), and Instagram/Facebook (brand awareness + retargeting). Each channel plays a specific role in your customer journey.
Campaign Build & Optimization
We set up and launch Google Search campaigns targeting high-intent keywords ('laser hair removal Edinburgh', 'med-spa near me'), Google Local Services Ads for immediate visibility, and retargeting campaigns on Facebook/Instagram to convert website visitors who didn't book on first visit.
Performance Monitoring & Scaling
For 6–12 weeks, we run daily optimizations: pausing underperformers, scaling winning ad sets, adjusting bids based on time of day and location, and A/B testing landing pages. Cost-per-lead drops, conversion rates climb.
Scale & Handover (or Retain)
Once campaigns are profitable and predictable, you choose: we hand over management with training and playbooks, or you retain us to scale further. Either way, you now have a repeatable, data-driven paid marketing engine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh beauty & medspa brand
The median beauty & medspa client after 6 months
Stop guessing where to spend your marketing budget. Get the exact framework top-performing beauty and med-spa businesses in Edinburgh use to turn £2,600/month into predictable, profitable client acquisition.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost?
Our retainer range is £1,200–£5,500/month, depending on your current ad spend, number of locations, and campaign complexity. Most beauty and med-spa businesses start at £2,400–£3,500/month, which includes strategy, campaign management, daily optimization, and reporting. We'll scope your specific needs in a free consultation.
How long before I see results?
You'll see early signals (clicks, impressions, initial leads) within 1–2 weeks. Meaningful results (lower cost-per-lead, higher conversion rates) typically emerge in 6–12 weeks as we optimize based on real data. Most of our beauty and med-spa clients see a 30–40% improvement in cost-per-lead by week 8.
What if my current ad spend is only £800/month? Can you still help?
Absolutely. In fact, lower spend often means more room for optimization. We've helped salons and smaller med-spas scale from £800 to £2,400/month profitably by shifting budget to higher-intent channels and improving conversion rates. The same principles apply; the scale is just different.
Do I need Google Ads, Instagram, TikTok, and everything?
No. We recommend a channel mix based on your specific business model, target audience, and budget. A luxury med-spa targeting affluent 35–55-year-olds might prioritize Google Search and Facebook, while a trendy beauty salon in Old Town might blend Google Search with Instagram and TikTok. We'll recommend the right channels for you.
What happens if I want to leave or manage campaigns myself?
You own all accounts, passwords, and campaign data. At any time, you can pause our service and take over management yourself. We'll provide comprehensive playbooks, training, and handover documentation so you understand everything we've built. Many clients choose to stay because the ROI makes it more cost-effective than managing in-house, but the choice is always yours.
FREE · NO COMMITMENT · 48HR TURNAROUND