Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Edinburgh beauty & medspa businesses lose £14K+ annually to poor web presence. We fix that in 12 weeks.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
Your Instagram followers aren't booking appointments online
Edinburgh's 38,000 SMBs include a thriving beauty & medspa sector concentrated in Old Town and the New Town financial district—high-income professionals seeking premium treatments. Yet 87% of independent beauty & medspa owners rely entirely on Instagram and walk-ins, invisible on Google Maps when clients search 'facials near me' or 'laser treatment Edinburgh'. Your competitors rank, you don't. This is a conversion problem disguised as a marketing problem: the right website captures 3x more qualified leads than social media alone, but only if it's designed for conversion and SEO visibility.
The 3 places Edinburgh beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (4.2K engaged followers), excellent reputation via word-of-mouth, but zero Google Maps visibility. Lost 30+ qualified leads per month to competitors ranking above them. Website was 4 years old, not mobile-optimised, and lacked clear booking CTAs. Owner had £3,800/month marketing budget but felt trapped on Instagram.
Rebuilt website with conversion-focused design: large booking button, before/after gallery, trust badges, mobile-first layout, integrated Acuity scheduling
— Sarah M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
8–10 (Instagram referrals + walk-ins only)
Monthly Qualified Leads · AFTER
24–28 (mix of organic search, Maps, Instagram, referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you have a conversion-optimised website that ranks in Google Maps for 'medspa near me', captures qualified leads 24/7, and integrates seamlessly with your booking system. Most clients see 40–60% increase in online inquiries within 90 days, reducing reliance on Instagram and walk-ins. You own a scalable, professional asset—not a rented social media account.
Audit & Strategy Workshop
We analyse your current digital presence—website, Instagram, Google Maps, competitor positioning in Edinburgh. We interview you to understand your ideal client (e.g. high-income professionals seeking anti-aging, wedding parties seeking spray tans) and revenue goals. You walk away with a clear, data-backed roadmap.
Website Design & Build
We design a conversion-first website: clear service pages (facials, injectables, laser, etc.), prominent booking CTAs, trust signals (before/afters, testimonials, qualifications), and mobile-first layout. Every page is optimised for both user experience and Google ranking. We integrate your booking system (Acuity, Mindbody, etc.).
Local SEO & Google Maps
We claim and optimise your Google Business Profile, build location-based service pages, generate strategic local citations, and establish a review-request workflow. Edinburgh clients searching 'medspa Stockbridge' or 'beauty treatments near Princes Street' now find you.
Content & SEO Optimisation
We create blog content answering client questions ('How often should I get facials?', 'Is laser hair removal safe?') and optimise existing pages for keywords like 'best medspa Edinburgh', 'HydraFacial near me'. This captures search traffic and establishes you as an expert.
Launch, Training & Optimisation
We deploy your website, transfer domain/hosting, set up analytics and conversion tracking, and train your team on managing bookings, reviews, and basic content updates. We monitor performance, refine CTAs, and iterate on conversion rate. You own the site; we own the results.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact framework we use to convert beauty & medspa websites into lead-generation machines. Includes audit checklist, competitor analysis template, and 90-day implementation roadmap—specific to Edinburgh market dynamics.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to rank on Google Maps?
Typically 4–12 weeks for consistent top-3 visibility in your local area (Edinburgh postcode), depending on competition and how optimised your Google Business Profile is. We've seen clients hit rank #2 or #3 within 6 weeks for less competitive service+location combos (e.g., 'bridal makeup Old Town'). High-competition terms ('medspa Edinburgh') take longer but are still achievable by Month 4–6 with consistent effort.
Will this work if I already have a website?
Yes. If your current site is 3+ years old, not mobile-optimised, or lacking clear conversion paths (booking CTAs, forms, trust signals), a rebuild or major redesign is usually necessary. We audit first and give you honest feedback: sometimes a redesign costs less and delivers more ROI than trying to salvage an old site. Most clients find the rebuild approach cleaner.
What if I want to keep managing my own Instagram?
Perfect. We don't replace Instagram—we complement it. In fact, we'll show you how to use Instagram to funnel traffic to your website, where the real conversions happen. Instagram is awareness and engagement; your website is the conversion engine. You focus on content; we ensure the website captures those engaged followers as paying clients.
Do you handle ongoing updates and maintenance?
We include a 30-day optimisation period post-launch (free). After that, we offer optional retainer packages (£400–£900/month) covering content updates, blog posts, review management, and performance monitoring. Many clients prefer to manage updates themselves using our training; others choose the retainer for peace of mind. It's your choice—the website is yours to own and operate.
How much does this cost?
Website design + build + local SEO typically ranges £2,800–£4,500 depending on complexity (number of service pages, custom photography, booking system integration, etc.). This is a one-time investment, not a monthly retainer. Most Edinburgh beauty & medspa businesses see ROI within 2–4 months. We provide a custom quote after the discovery call.
FREE · NO COMMITMENT · 48HR TURNAROUND