Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are dominating Google Maps while you're stuck with walk-ins. We build the complete social ecosystem that converts followers into paying clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Edinburgh beauty businesses lose £18k annually to Instagram-only strategies
Edinburgh's beauty and MedSpa sector is digitally mature but strategically fractured. Most businesses pour budget into Instagram without SEO presence or multi-channel orchestration, leaving significant revenue on the table. The market shows 38,000 SMBs competing for attention, yet only 12% have integrated social + search strategies. Your Instagram following means nothing if prospects can't find you when they search 'MedSpa near me' in Leith or 'facials Old Town.'
The 3 places Edinburgh beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
8,200 Instagram followers but only 8–12 bookings/month from social. Monthly digital spend of £2,400 with no visibility on ROI. Losing local market share to a newer competitor with aggressive Google Local strategy.
Integrated Instagram Reels + TikTok content strategy focused on treatment education and before/after storytelling (3 posts/week across channels)
— Sarah M.
MedSpa Owner
Read the full case study →BEFORE → AFTER
Monthly Bookings from Social · BEFORE
8–12
Monthly Bookings from Social · AFTER
34+
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a diversified social presence that attracts clients at every stage of intent—from curiosity (Reels discovery) to decision (Google Local reviews and DM conversions). Most importantly, you'll know exactly which posts drive bookings, allowing you to scale profitably and stop wasting budget on vanity metrics.
Audit & Discovery
We map your current social presence across Instagram, TikTok, and Facebook, analyse your top competitors' strategies in the Edinburgh beauty market, and identify where your clients are actually searching (spoiler: it's not just Instagram). We assess your Google Local setup and review velocity—the hidden leverage most MedSpas ignore.
Strategy & Positioning
We define your unique value proposition within Edinburgh's crowded beauty sector, map your ideal client journey from awareness (local search, social discovery) to decision (reviews, portfolio, testimonials), and identify the 2–3 highest-ROI channels for your specific service mix (skincare, lasers, injectables, etc.).
Brand Assets & Content System
We develop a scalable content calendar built for multi-platform distribution—one hero piece of content repurposed across Instagram Reels, TikTok, and Google Local posts. We create templated content blocks (before/afters, client stories, treatment explainers, local social proof) that your team can execute weekly without needing a creative brief every time.
Launch & Integration
We implement your new social strategy, set up automated booking funnels from Instagram DMs and Google Local posts, and establish attribution tracking so every post, story, and review directly connects to revenue. We train your team on the content system and establish weekly performance rituals.
Optimization & Scaling
After 4 weeks of live data, we identify your highest-converting content types, expand budget to top-performing channels, and refine targeting to eliminate low-intent audiences. We conduct monthly strategy reviews and adjust based on seasonal demand patterns in Edinburgh's beauty market (summer treatments, January skincare resolutions, etc.).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh beauty & medspa brand
The median beauty & medspa client after 6 months
Discover exactly how much revenue you're leaving on the table with your current social strategy. We'll audit your Instagram, Google Local presence, and competitor tactics, then show you the exact 3–4 levers that drive bookings for top-performing MedSpas in Edinburgh.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from social media marketing?
You'll see booking traction within 4–6 weeks as we optimize for conversion intent. However, the compound effect of strategy, consistency, and platform integration takes 12–16 weeks to fully mature. Most clients see 15–25 additional bookings by month 4, then 30+ by month 6 as algorithms reward consistent, high-intent content.
We already have an Instagram presence with 4,000+ followers. Why isn't it converting?
Instagram reach has declined 47% since 2022 due to algorithm changes; followers no longer equal visibility. More importantly, Instagram alone doesn't match the client journey. Prospects search Google Maps ('MedSpa near me'), watch Reels for inspiration, and book via direct DM or landing page. You need an integrated ecosystem, not just pretty posts.
What's the typical investment to get started?
Our Social Media Marketing retainer for beauty & MedSpa businesses in Edinburgh ranges from £1,400–£4,200/month depending on complexity, number of services, and current baseline. Most clients invest £2,200–£3,000/month and see ROI within 3–4 months. We also offer project-based strategy engagements starting at £2,400 if you want to test before committing to ongoing management.
Do you manage our social accounts, or do we?
We offer flexible engagement models. Full management (we post, respond, optimize) works best for rapid growth. Hybrid (we create strategy and templates, your team executes with our review) suits businesses wanting to build in-house capability. Consulting-only (you get the strategy, we audit monthly) works if you have bandwidth. We'll recommend the right fit during your audit.
What happens if our competitors copy what you're doing for us?
Content tactics are copyable; strategy and execution consistency are not. The real advantage is speed to market—by the time a competitor replicates your approach, you're 3–6 months ahead with better algorithms, audience data, and booking velocity. Plus, we adjust your strategy quarterly to stay ahead of market shifts in Edinburgh's beauty sector.
FREE · NO COMMITMENT · 48HR TURNAROUND