Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
Most Edinburgh beauty & medspa businesses rely entirely on Instagram. Google Maps shows your competitors first. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Edinburgh beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Your competitors own Google. Reclaim your local search visibility.
Edinburgh's beauty and medspa sector is thriving, but trapped in a visibility gap. Businesses here spend £2,600/month on digital marketing yet generate most leads from walk-ins and referrals—bypassing Google entirely. Meanwhile, competitors dominate 'near me' searches across Old Town and the New Town financial district, where affluent clients are actively searching for your services. SEO isn't optional in Edinburgh's competitive hospitality and wellness landscape; it's the difference between stagnation and 3x growth.
The 3 places Edinburgh beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business relied 90% on referrals and Instagram. They appeared on Page 3 of Google for 'med spa Edinburgh' and didn't show up on Google Maps despite being in a prime location. Competitors with inferior service quality ranked above them because they'd invested in SEO.
Rebuilt Google Business Profile with complete service listings, appointment links, and a consistent photo upload schedule
— Sarah M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly Appointment Bookings (Organic Source) · BEFORE
3–4 per month
Monthly Appointment Bookings (Organic Source) · AFTER
18–22 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you own the first page of Google for your top 8–12 local keywords. You'll see 3–5x more organic traffic, significantly more appointment bookings from qualified local prospects, and a sustainable competitive moat that Instagram alone can never provide.
SEO Audit & Competitive Analysis
We map your current SEO foundation: Google Business Profile health, keyword gaps, technical issues, and local citations. We analyse what your top 3 Edinburgh competitors are ranking for and identify low-competition keywords you can own. This reveals the exact gaps costing you clients.
Google Business Profile Optimisation
We claim, verify, and fully optimise your Google Business Profile—your gateway to local search. We ensure accurate NAP data, service categories, business hours, high-quality photos, and a strategic description targeting your primary services. This immediately improves visibility in 'near me' searches across Edinburgh.
On-Page SEO & Keyword Targeting
We restructure your website's content strategy around proven local and service-specific keywords. We optimise title tags, meta descriptions, headers, and body copy for queries like 'best med spa Edinburgh' and 'facial treatments near me.' Each page targets a specific service-location combination to capture high-intent traffic.
Local Citations & Review Management
We build citations across 30+ high-authority local directories (Google, Yelp, TherapyDen, etc.) to strengthen local relevance. We also implement a systematic review-generation process so clients leave feedback post-appointment. More reviews = higher Google ranking + higher trust for new prospects.
Link Building & Ongoing Optimisation
We acquire high-quality local and industry links (beauty directories, Edinburgh tourism sites, local press features). We set up monthly SEO monitoring so you see real-time keyword rankings, organic traffic, and lead attribution. Continuous refinement keeps you ahead of competitors.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh beauty & medspa brand
The median beauty & medspa client after 6 months
The 27-point diagnostic checklist that reveals exactly why you're invisible on Google—and what to fix first. Used by 60+ Edinburgh beauty and wellness businesses to reclaim local search visibility.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
You'll see minor improvements (better Google Business Profile visibility, first reviews) within 2–3 weeks. Meaningful organic traffic growth typically starts in month 2–3. Full results (significant ranking improvements and lead volume) plateau around month 5–6. SEO is not instant, but it compounds—month 12 results are 2–3x better than month 6.
Why can't we just rely on Instagram?
Instagram is excellent for brand awareness and nurturing existing audiences—but it's not a discovery engine. Most people searching for 'facial treatments Edinburgh' or 'med spa near me' aren't scrolling Instagram; they're using Google Maps or search. Instagram reaches warm audiences. Google reaches cold, high-intent prospects actively ready to book.
What if we don't have a website yet?
We'll build one as part of our engagement. A website is your SEO foundation—without it, you cannot rank or capture leads. We ensure it's optimised for local keywords, mobile-friendly, and conversion-focused from day one. It becomes your owned asset; Google Business Profile links to it.
Do you guarantee first-page rankings?
No credible agency guarantees rankings—Google controls the algorithm. What we guarantee is strategy, consistency, and transparency. We commit to 6 months of proven tactics (on-page optimisation, citations, reviews, link building). Our track record shows 85% of clients reach Page 1 within 6 months for their primary local keywords.
How much does this cost compared to paid ads?
Our SEO retainer for beauty and medspa businesses ranges £1,500–£3,500/month. Paid ads might cost £2,000–£4,000/month with zero asset ownership—ads stop when you stop spending. SEO is an investment that compounds. By month 8–12, your cost-per-lead via organic is 60–70% lower than paid.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Edinburgh beauty & medspa market diagnostic.
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