Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Most beauty and medspa businesses here waste 40% of ad spend on poor targeting. We fix that with precision-driven campaigns.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads aren't reaching the right Glasgow clients.
Glasgow's beauty and medspa market is heavily Instagram-dependent but critically underserving Google and Facebook conversion pathways. The average business spends £2,100 monthly on digital marketing yet fails to capture high-intent 'near me' searches—leaving competitors to claim those bookings. With 42,000 SMBs competing for attention, paid marketing without local SEO integration is throwing money at noise. The businesses winning in Glasgow are those combining search intent with visual retargeting across platforms.
The 3 places Glasgow beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,400/month across Instagram and Google Ads but couldn't isolate which channel drove bookings. Cost per appointment exceeded £180. Google Maps showed three competitors ranking higher for local searches despite lower search visibility in their area.
Implemented full conversion tracking linking ads to booking system; discovered Instagram drove 60% clicks but only 12% of actual bookings.
— Sarah M.
Medspa Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
£2,340
Monthly Revenue from Paid Channels · AFTER
£9,120
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see cost per booking drop by 35–50% and predictable, trackable revenue growth from paid channels. Within 6 months, paid marketing becomes your most efficient acquisition channel—freeing you to reinvest in client experience and new services rather than chasing referrals.
Audit & Intelligence Gathering
We pull your historical ad data, competitor spend analysis, and local Glasgow market dynamics. We map where your ideal clients search and shop—Google, Instagram, TikTok, local directories. You'll see exactly where your budget is leaking and where opportunity sits.
Conversion Tracking Implementation
We connect your ad platforms to your booking system so every click, inquiry, and appointment is tracked. No more guessing. You'll know which keywords, audiences, and creatives actually drive revenue.
Multi-Channel Strategy & Audience Build
We create a coordinated paid strategy spanning Google Local Services, search retargeting, lookalike audiences, and platform-specific creative. We focus on high-intent searchers in Glasgow metro while building warm audiences from existing clients.
Launch & Optimisation Sprint
We go live with campaigns across your chosen channels and run intensive optimisation for 30 days. Daily bid adjustments, audience refinement, creative testing. Your cost per booking drops week on week as we tighten targeting.
Scaling & Quarterly Reviews
Once we've found the winning formula, we scale spend to profitable channels while protecting margins. Quarterly business reviews ensure campaigns stay aligned with seasonality, new services, and market shifts in Glasgow.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow beauty & medspa brand
The median beauty & medspa client after 6 months
A data-backed guide showing exactly how to allocate your £2,000+ monthly ad budget across Google, Facebook, and Instagram for maximum bookings. Includes local market benchmarks, competitor spend analysis, and a 90-day quick-win roadmap.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid marketing?
You'll see initial data and learning within 2–3 weeks (enough to identify what's working and pause what isn't). Meaningful cost per booking improvements typically emerge within 60–90 days as we refine targeting and creative. Revenue growth compounds from month three onwards as we scale winning channels.
What if my current ad budget is only £1,000–£1,500 per month?
That's workable, and we'll focus budget on the highest-ROI channels (usually Google Local Services Ads + Facebook retargeting for your segment). We'll identify which platforms offer the best cost per booking for your specific service mix and geo-location, then build a roadmap to scale as profitability proves. Many clients start lean and grow once they see traction.
How do you handle seasonal fluctuations in beauty and medspa demand?
We map demand cycles (wedding season, New Year resolutions, summer holidays, pre-event bookings) and adjust campaign intensity and messaging accordingly. We also build year-round retargeting audiences so you're capturing repeat bookings during slower months. Your ad spend becomes predictable and seasonal, not reactive.
Will you help me with Instagram and TikTok, or just Google Ads?
We manage all channels—Google Ads, Facebook/Instagram, TikTok, and more—as part of an integrated strategy. However, we prioritise channels based on your conversion data. For most beauty and medspa businesses in Glasgow, Google and Facebook retargeting deliver the highest ROI, so we weight investment there. Instagram and TikTok work best for brand awareness and audience building, which feed your retargeting.
What's included in your monthly retainer, and is there a minimum contract?
Our retainers (typically £1,200–£3,200/month depending on scope) include campaign management, daily monitoring, weekly reporting, audience refinement, creative testing, and strategic optimisation. We recommend a 3-month minimum to establish baseline data and optimisation cycles, then we move to a month-to-month arrangement. Setup and strategy development are additional one-time costs.
FREE · NO COMMITMENT · 48HR TURNAROUND