Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Beauty & MedSpa businesses in Glasgow rely on Instagram alone. We show you why that's costing you clients and how to fix it.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Glasgow beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't translating to bookings in Glasgow
Glasgow's Beauty & MedSpa market is saturated with Instagram-first operators competing for the same local audience. However, most lack any Google Maps or local SEO presence—meaning they're invisible when potential clients search 'laser treatments near me' or 'facials in the West End'. This creates a two-layer problem: strong social media activity without conversion pathways, and weak discoverability in the moments that matter most. Businesses averaging £2,100 monthly on digital marketing are typically pouring it all into paid social with minimal ROI tracking or audience segmentation.
The 3 places Glasgow beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,200 Instagram followers but only 4–5 bookings per week from social. Heavy reliance on local referrals meant growth had stalled. Competitors were dominating Google Maps for 'laser hair removal Glasgow' and 'Botox West End' searches. Monthly paid social spend was £1,800 with no tracking of actual conversions.
Rebuilt Instagram strategy around before-after transformations and educational carousel posts segmented by treatment type (laser, injectables, facials), increasing engagement from 1.2% to 4.7%.
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly revenue attributable to social & local search · BEFORE
£6,200
Monthly revenue attributable to social & local search · AFTER
£22,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By week 12, you'll have a fully optimised social presence that converts followers into qualified enquiries, a consistent pipeline of local clients from search and social, and a measurable framework to scale bookings predictably without increasing your ad spend proportionally.
Audit & Competitive Intelligence
We analyse your current social presence, your top 5 local competitors, and their strategies. We map your audience demographics, engagement patterns, and conversion leaks. We also assess your Google Business Profile, local citations, and review velocity.
Strategy & Content Planning
We build a 12-week content calendar that balances community-building posts (education, behind-the-scenes, client testimonials) with conversion-focused content (service spotlights, before-afters, booking CTAs). Each post is mapped to your sales funnel and audience segment.
Profile Optimisation & Local Setup
We overhaul your Instagram, TikTok, and Google Business profiles with keyword-rich bios, service categorisation, and clear CTAs. We set up email capture mechanics (link-in-bio landing page, story links, DM automations) and establish local citation consistency across Glasgow directories.
Paid & Organic Campaigns Launch
We execute 3–4 initial paid campaigns (awareness, consideration, conversion) segmented by service type and audience intent. Simultaneously, we publish your optimised organic content on a consistent schedule (4–5x weekly). We monitor daily, adjust bids/targeting, and test new creative variations.
Measure, Refine & Scale
After 4–6 weeks of data, we review which content types, audiences, and messages drive the highest-quality leads. We kill underperformers, double down on winners, and refine targeting. We also establish a monthly review cadence and show you exactly which tactics are driving ROI.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow beauty & medspa brand
The median beauty & medspa client after 6 months
Discover the exact framework used by top-performing clinics in Glasgow to convert followers into bookings and dominate local search. Includes competitive benchmarks for your postcode, content templates, and a 90-day action plan.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will we see results?
You'll see initial metrics (engagement, impressions, early enquiries) within 2–4 weeks. However, meaningful booking volume and consistent lead flow typically take 8–12 weeks. We focus on sustainable growth, not vanity spikes. Most clients report 80% of their year-one ROI arrives in months 4–6, after data and strategy refinement.
What's the minimum investment to work with Omakaase?
Our retainer for Beauty & MedSpa social media marketing typically ranges from £1,200–£3,500 per month, depending on scope (organic management, paid media, email, local SEO integration). Most clients start at £1,800–£2,400. We customise based on your current presence, goals, and whether you're doing paid ads. First-month investment includes the full audit and strategy build.
Do you manage our ad spend, or is that separate?
Ad spend is separate from our retainer. We typically recommend allocating £800–£1,500/month in paid social budget (Meta, TikTok, Google) to complement organic efforts. We manage the accounts, targeting, creative testing, and optimisation—you pay the platform directly or via our managed account. We report on ROAS and cost per lead daily.
Can you help us build a Google Maps presence if we currently have no profile?
Yes. We build and fully optimise Google Business Profiles from scratch, including service categorisation, high-quality photography/videography, keyword-rich descriptions, and structured local citation setup. This is included in our retainer for Beauty & MedSpa clients. Most clinics rank top 3 for their core services within 12–16 weeks.
What if we're already working with another agency?
We can transition all accounts to us and audit what the previous agency built. Often, we'll keep working channels and improve the ones underperforming. No data is lost. Transition typically takes 1–2 weeks. We'll do a full comparison audit so you understand what changes and why.
FREE · NO COMMITMENT · 48HR TURNAROUND