Built for Ecommerce Brands That Have Outgrown Their Last Web Design Agency.
Your website design determines whether visitors become customers. We design for conversion, not vanity—backed by data.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Boston ecommerce is a different game.
We’ve run Web Design here. We know what it takes.
72,000 Boston ecommerce stores. Most leave conversion on the table.
Boston's ecommerce landscape is competitive and maturing. Your average competitor spends $5,800/month on digital marketing—yet most fail at the final conversion step. Back Bay and Seaport District merchants know traffic isn't enough; it's what happens on-site that matters. Web design isn't aesthetic; it's a revenue system.
The 3 places Boston ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High traffic from Meta and Google Shopping (8,500 monthly visitors), but only 1.8% conversion rate and 71% cart abandonment. The checkout was three pages long, trust signals were absent, and they had no email recovery sequence.
Redesigned checkout to single-page flow with transparent shipping costs and multiple payment options upfront.
— Sarah M.
CEO
Read the full case study →BEFORE → AFTER
Monthly Ecommerce Revenue (same traffic) · BEFORE
$45,200
Monthly Ecommerce Revenue (same traffic) · AFTER
$56,500
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your site converts 2.5–4.2% of traffic (vs. 1.5–2% baseline). Cart abandonment drops to 50–58% with active recovery flows. You own a scalable conversion machine that compounds revenue month-over-month—without increasing ad spend.
Audit & Discovery
We analyze your current site through the lens of conversion, not design. We measure cart abandonment, friction points, mobile experience, and competitive positioning in Boston's market. We interview your team to understand your traffic sources, customer profiles, and revenue goals.
Strategy & Wireframing
We map out your ideal customer journey from product discovery to post-purchase. We design wireframes that eliminate friction: clear value props, trust signals, one-click checkout, exit-intent recovery. Every layout decision is justified by conversion data and Boston ecommerce benchmarks.
Design & Build
We build a high-performance, mobile-first site that converts. Fast load times (under 2s), clear CTAs, trust symbols, social proof, and integrated retargeting pixels. Every element serves conversion, not ego. We stress-test on mobile—where Boston ecommerce traffic concentrates.
Testing & Optimization
We don't launch and disappear. We run A/B tests on CTAs, checkout flows, product page layouts, and value prop messaging. We analyze user behavior (heatmaps, session recordings) to identify and fix remaining friction. This is ongoing.
Scale & Recovery
We implement systematic cart abandonment recovery (email, SMS, retargeting). We set up Google Shopping feed optimization, schema markup for search, and internal linking for organic rank growth. We hand over the playbook so you own the optimization cycle.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston ecommerce brand
The median ecommerce client after 6 months
Get the exact audit framework we use to uncover hidden revenue in ecommerce sites. Includes our 40-point diagnostic checklist, benchmark data for Boston merchants, and a prioritized action plan.
Median result across 12 ecommerce Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does a full redesign take?
12 weeks from audit to optimization. Audit + strategy takes 4 weeks. Design and build takes 4 weeks. Testing and scale takes 4 weeks. We can accelerate if needed, but we don't skip the testing phase—that's where revenue is unlocked.
What's your retainer range?
Between $2,500–$14,000/month depending on scope. Initial design + build is project-based. Ongoing optimization (A/B testing, recovery flows, SEO) is retainer-based. Most Boston clients stay with us long-term because they see monthly revenue lift.
Do you work with Shopify, WooCommerce, or custom platforms?
All three. Shopify and WooCommerce are our bread and butter. We also build and optimize custom-built ecommerce platforms. The conversion principles are identical; the execution differs by platform.
Can you help with my current platform, or do we need to migrate?
We optimize your current platform first. If your platform is genuinely limiting conversion (rare), we'll make that case with data. Most merchants don't need to migrate; they need better design and testing.
What about ongoing optimization after launch?
We run A/B tests on CTAs, checkout, product pages, and messaging. We analyze user behavior (heatmaps, session recordings) and implement winning variants every 4–6 weeks. This compounds: month 3 you're 15% higher, month 6 you're 35% higher.
FREE · NO COMMITMENT · 48HR TURNAROUND