Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
72,000 SMBs in Boston average $5,800/month on paid ads. Most waste 40%. We make every pound and dollar work harder.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Boston ecommerce ads are bleeding money. Let's fix it.
Boston's ecommerce market is dominated by biotech, fintech, and healthcare founders who demand precision over vanity metrics. Competition for Google Shopping and Meta placements has intensified 31% since 2024, pushing average cost-per-acquisition up sharply. The Seaport District's rapid growth has created a talent pool hungry for results-driven agencies that speak ROI, not impressions. Your competitors are already optimising—the question is whether your paid spend is keeping pace.
The 3 places Boston ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
ROAS was stuck at 1.8:1 after 18 months running ads in-house. Cart abandonment sat at 71%. No retargeting infrastructure. CPC was climbing monthly due to broad audience targeting and static creative.
Restructured product feed with margin-based bid tiers, raising high-margin items' visibility by 40%
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Paid Revenue · BEFORE
$18,100
Monthly Paid Revenue · AFTER
$65,300
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see your ROAS climb from 1.9:1 to 3.2–4.1:1, cart abandonment recovery increase from near-zero to 28–35%, and cost-per-acquisition drop 25–40%. Your paid spend becomes predictable, profitable, and scalable.
Audit & Baseline
We map your entire paid ecosystem—Google Ads, Meta, shopping feeds, pixels, and conversion tracking. We'll identify the specific leaks in your funnel and benchmark you against Boston ecommerce leaders. This is forensic-level analysis, not a surface scan.
Feed & Bid Rebuild
We restructure your product feeds for Google Shopping, reorganise your bid strategy by margin tier and category, and implement dynamic creative templates. This moves you away from one-size-fits-all bidding into surgical precision.
Audience Segmentation
We build layered audiences across Meta and Google based on behaviour, device, geography, and intent. Cold, warm, and hot audiences each get tailored messaging and creative. This is where most Boston retailers lose 30%+ of potential revenue.
Retargeting & Sequential Campaigns
We activate pixel-based retargeting on Meta and Google, segmented by behaviour (product page viewer vs. cart abandoner vs. past purchaser). Sequential creative tells a story and converts at 3–5x the rate of static ads.
Optimisation & Scaling
Weekly performance reviews, creative refreshes every 14 days, bid adjustments based on real conversion data, and automated reporting. We treat your account as a living system, not a set-and-forget channel.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston ecommerce brand
The median ecommerce client after 6 months
We'll analyse your Google Ads, Meta campaigns, and shopping feed to pinpoint exactly where your budget is leaking—and which 3–5 changes will move the needle fastest.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from running ads myself or hiring a freelancer?
You'll get a systematic process (not ad-hoc tweaks), daily bid management and weekly creative testing (not monthly check-ins), and accountability to ROAS benchmarks. Most freelancers optimise for clicks or impressions. We optimise for revenue per pound spent. You'll also have direct access to our team, not a single point of contact who leaves or gets busy.
What if my feed or tracking is broken? Do you fix it, or just advise?
We fix it. As part of our engagement, we rebuild your product feeds for Google Shopping and Meta, implement or repair your conversion tracking, and audit your pixel setup. These aren't optional extras—they're foundational to every strategy we build.
How quickly will I see results?
Quick wins (20–30% ROAS improvement) typically show within 4–6 weeks as we optimise bids and refresh creative. Compounding gains (moving from 1.9:1 to 3.5:1+ ROAS) take 12–16 weeks due to audience building and learning phase on new creatives. We track everything weekly so you see progress in real time.
What's your minimum commitment, and what's the cost?
We typically start with a 90-day engagement at $2,800–$4,200/month depending on ad spend volume and complexity. Most Boston clients are in the $3,500–$5,500 range. This includes strategy, account management, creative testing, weekly reporting, and unlimited revisions. Think of it as a percentage of your ad spend (usually 8–12%), not a fixed cost.
Do you manage the ad spend itself, or just advise?
We manage it. You give us access to your Google Ads and Meta accounts (via read-write access), and we handle bidding, audience management, creative deployment, and daily optimisation. You maintain full control and can audit everything in real time. Transparency and access are non-negotiable.
FREE · NO COMMITMENT · 48HR TURNAROUND