Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
120,000 Houston ecommerce businesses spend $3,800/month on ads that underperform. We fix ROAS, cart abandonment, and wasted ad spend—fast.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Houston ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid budget is leaking. Let's plug it.
Houston's ecommerce landscape is competitive but inefficient. Most SMBs in the metro—across energy, healthcare, and logistics verticals—run Google Ads and Meta campaigns without proper audience segmentation, retargeting, or product feed optimization. Average monthly spend is $3,800, yet cart abandonment sits at 70%+ with zero structured retargeting strategy. The winning move isn't spending more; it's spending smarter. Agencies charging $1,800–$8,000/mo often underdeliver on ROAS accountability, leaving owners frustrated.
The 3 places Houston ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Shopping campaigns were running at 1.6:1 ROAS after 18 months with an agency. Meta was even worse (1.1:1). Cart abandonment was 68%, with zero recovery sequences. Monthly ad spend was $4,200, but profitability had plateaued.
Rebuilt product feed taxonomy, added 40+ missing attributes (color, material, room type), and implemented dynamic bidding on high-intent searches.
— Sarah M.
Operations Director
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Profit · BEFORE
$4,200 spend → $6,700 profit (1.6:1 avg ROAS)
Monthly Ad Spend to Profit · AFTER
$4,200 spend → $12,100 profit (2.88:1 avg ROAS, including recovery)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, most clients see 40–80% ROAS improvement and 2–3x faster profitability per ad dollar. Cart abandonment recovery kicks in, pulling back $5,000–$15,000/month in lost revenue. You'll have a repeatable, data-driven system instead of guesswork.
Audit & Health Check
We pull 90 days of historical data from your Google Ads, Meta, and ecommerce platform (Shopify, WooCommerce, custom). We analyze feed quality, audience overlap, bid strategy, and conversion tracking—all specific to Houston market CPCs and benchmarks. This is where we find the 'leak.'
Strategy & Roadmap
Based on your audit, we co-create a 90-day roadmap focused on ROAS improvement. We define audience segments, feed taxonomy, bidding strategy, and retargeting sequences—all aligned with your product mix, margin targets, and Houston market dynamics.
Implementation & Optimization
We restructure your Google Shopping campaigns, refine audience segments, implement dynamic product ads on Meta, and build pixel-based retargeting. Your product feed gets cleaned and expanded. All changes are tracked and tested against baseline.
Weekly Optimization Sprints
We run structured A/B tests: creative, audience, bid strategy, and landing page tests. Each week we pull performance data, identify top performers, pause underperformers, and scale winners. You get a weekly performance briefing.
Retargeting Sequence Build
We design and deploy a multi-touch retargeting sequence: abandoned cart email + social retargeting + display ads + SMS (if applicable). Each sequence is tested for timing, creative, and offer to maximize recovery rate.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston ecommerce brand
The median ecommerce client after 6 months
A free, data-backed checklist covering the 12 critical gaps we find in 90% of Houston ecommerce campaigns. Use it to audit your own Google Shopping, Meta, and retargeting setup—instantly identify what's costing you money.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from the other agencies in Houston?
Most Houston agencies manage campaigns reactively—they set them up and let them run. We operate on a test-and-optimize model: every week we A/B test creative, audiences, bids, and landing pages, then scale winners. We also specialize in ecommerce fundamentals (product feed, retargeting, feed-based campaigns) that other agencies skip. Finally, we use data-first language—ROAS targets, weekly KPIs, real-time dashboards—instead of vanity metrics.
What if my campaigns are already running with another agency?
No problem. We start with a comprehensive audit (included in the first two weeks), analyze what's working and what's not, then propose a transition plan. We can migrate accounts and preserve historical data. Most clients see improvement within 30–45 days of the switch because we immediately plug the low-hanging fruit leaks.
Do you guarantee ROAS improvement?
We guarantee a 90-day optimization period with measurable testing and weekly reporting. If your baseline ROAS is 1.4:1 or lower, we target 40%+ improvement within 90 days. If you're already at 2.5:1+, we focus on scaling spend profitably and testing new channels. We'll discuss your specific guarantee in a strategy call—we're confident but honest about what's possible given your product margin and market dynamics.
How much does this cost, and what's included?
Our retainers range from $2,200–$6,500/month depending on account complexity (product count, channels, spend level) and service depth. All retainers include: daily campaign management, weekly optimization, A/B testing, product feed management, retargeting setup, and real-time dashboard access. We also offer an à la carte audit-only option ($1,800–$2,500) if you want to start there.
How long does it take to see results?
Most clients see early wins (20–30% improvement) within 30 days of optimization launch because we immediately fix structural problems (feed issues, bidding strategy, audience overlap). Bigger gains (40–80%) typically emerge within 60–90 days as A/B tests mature and retargeting sequences ramp up. We publish weekly results, so you'll see progress from day one.
FREE · NO COMMITMENT · 48HR TURNAROUND