Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
Community-driven content and retargeting that converts followers into paying customers across Meta, TikTok, and Instagram.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Houston ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Houston ecommerce brands lose 40% of revenue to poor social strategy
Houston's 120,000+ SMBs compete in an energy-powered economy where B2B and B2C ecommerce overlap—making authentic community-building non-negotiable. Social Media Marketing in this market isn't about vanity metrics; it's about recapturing cart abandoners and building repeat customer loyalty. Most Houston ecommerce brands spend $3,800/month on digital but allocate less than 20% to social retargeting, leaving 60% of warm audiences untouched. The Galleria district and Downtown Houston host high-margin product categories (construction supplies, healthcare retail, logistics equipment) where word-of-mouth and social proof dominate buying decisions.
The 3 places Houston ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong organic search traffic but low social following; ROAS on Meta ads stuck at 1.2x despite 8% of revenue coming from Facebook/Instagram. No retargeting strategy for the 65% of visitors who bounced without adding to cart.
Built audience segments: abandoned cart (7-day), product viewers (14-day), past customers (all-time), cold prospects; created 24 separate ad sets to serve custom messaging to each.
— Sarah M.
VP Operations
Read the full case study →BEFORE → AFTER
Monthly revenue from social channels · BEFORE
$8,400
Monthly revenue from social channels · AFTER
$28,000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable social media engine that drives qualified traffic, recovers 20–30% of abandoned carts, and converts followers into repeat customers—turning your social channels from a brand expense into a profit center.
Audit & Audience Map
We analyze your current social presence, pixel setup, and retargeting gaps. We identify which Houston buyer personas (B2B specifiers, DTC shoppers, repeat customers) exist in your audience but aren't being reached.
Content & Retargeting Strategy
We design a content calendar that emphasizes community-building (user-generated content, testimonials, behind-the-scenes) and layer in retargeting sequences for cart abandoners, product viewers, and past customers.
Creative Production & Setup
We produce 20–30 pieces of platform-specific creative (Reels, carousel ads, testimonial videos) and configure pixel tracking, audience segments, and campaign architecture in Meta Ads Manager and TikTok.
Launch & Optimization
Campaigns go live with daily monitoring. We refine bidding, creative rotation, and audience rules based on real-time ROAS, CPC, and engagement data—Houston market conditions shift fast.
Community & Retention Engine
We transition to managed service mode: ongoing content production, community engagement (replies, comments, DMs), and monthly strategy pivots based on competitive landscape and seasonal demand in Houston's key verticals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston ecommerce brand
The median ecommerce client after 6 months
See exactly how top-performing Houston ecommerce brands are recovering 25–35% of abandoned carts and hitting 2.8x+ ROAS on social ads. Free toolkit includes audience segmentation templates, retargeting sequence blueprints, and creative benchmarks.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from Google Ads or SEO for ecommerce?
Google Ads and SEO target high-intent search (people actively looking for your product). Social media targets intent + relationship: you build community, establish trust through peer reviews and UGC, and retarget warm audiences who've already shown interest. For ecommerce, social excels at cart recovery, repeat customer activation, and lifetime value—not just first-click conversions.
What's the typical investment to see results?
Houston ecommerce brands typically invest $2,500–$6,000/month with Omakaase (strategy + paid ads + content + management). Most see positive ROAS (break-even) by week 6–8 and 2x+ ROAS by month 4. Your existing ad spend can be optimized; we often improve ROAS on your current budget before increasing spend.
Do you manage our ad accounts, or just provide strategy?
We do both. We own setup, daily optimization, creative testing, and reporting. You maintain admin access and final approval authority, but we handle the execution so you can focus on operations and product. Monthly strategy sessions keep us aligned on shifting goals.
How do you handle cart abandonment across email and social?
We map a coordinated sequence: pixel fire → audience segment → Day 1 social ad (reminder) → Day 2 email (incentive, if you have email infrastructure) → Day 3 social ad (social proof, testimonial). We ensure messaging differs by channel so your customer isn't seeing the same ad twice. Results are tracked and attributed back to each touchpoint.
What if we're already running Meta and TikTok ads in-house?
We audit your current setup, identify leaks (usually poor audience segmentation or weak creative), and recommend optimization. Many clients see 30–50% ROAS improvement just from restructuring existing campaigns. We can also take over management entirely, or partner with your team—whatever fits your capacity.
FREE · NO COMMITMENT · 48HR TURNAROUND