Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
New York ecommerce brands lose 68% of cart value to abandoned checkouts. Smart social strategy recovers it.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your social feeds aren't just traffic. They're revenue.
New York's ecommerce ecosystem is intensely competitive—230,000 SMBs vie for attention across fashion, finance, and tech verticals. Social media marketing here isn't about vanity metrics; it's about direct revenue impact through retargeting, community building, and conversion optimization. Brands that win in NYC's market combine community-first content with aggressive ROAS-focused campaigns. Without a structured social strategy, you're invisible to both algorithmic feeds and your repeat customers.
The 3 places New York ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They had a strong email list but zero retargeting strategy on social. Cart abandonment hovered at 71%, and their Meta ROAS was stuck at 1.3:1. Competitor analysis showed they were losing customers to rivals with 4.2x+ ROAS.
Built 8 granular audience segments, including high-value repeat customers, cart abandoners by price tier, and lookalike audiences from top performers.
— Sarah M.
CEO & Founder
Read the full case study →BEFORE → AFTER
Monthly Attributed Social Revenue · BEFORE
$18k
Monthly Attributed Social Revenue · AFTER
$44k
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own a fully scalable social media engine that consistently recovers abandoned carts, builds genuine community, and generates 3.5x–5.8x ROAS. Your team understands the playbook and can execute it independently—or continue with us for optimization.
Audit & Strategy Workshop
We forensically review your current social presence, ad performance, and customer journey. We'll identify which platforms your NYC audience actually frequents and where your competitors are winning. This isn't a high-level review—we dig into your Meta Ads Manager, Google Analytics, and Shopify data.
Audience & Retargeting Segmentation
We build dynamic audience segments based on behavior: abandoned-cart visitors, high-LTV repeat customers, cold prospects by demographics. Each segment gets its own messaging angle and creative test. This is how top NYC brands recover that 68% of abandoned carts.
Creative Production & Testing
Your team approves 8–12 creative variations (static, video, carousel, Reels) designed to speak to each segment. We test community-building content alongside conversion-focused ads. Every creative is benchmarked against your industry's top 10% performers.
Campaign Deployment & Daily Optimization
We launch campaigns across Instagram, Facebook, TikTok, and Pinterest with real-time monitoring. We pause underperformers within 48 hours and shift budget to winning segments. Your ROAS is the north star—we adjust bids, creative, and audience daily.
Monthly Reporting & Strategy Refinement
We deliver a client-facing report every month showing ROAS, CAC, and revenue impact against your benchmarks. Quarterly, we host a strategy call to shift tactics based on seasonal trends, inventory, and competitive moves in your NYC market.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York ecommerce brand
The median ecommerce client after 6 months
Get a forensic breakdown of where your social media budget is leaking and exactly which channels your competitors are winning on. Includes a personalized playbook for your vertical.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring an in-house social media manager?
An in-house manager runs your day-to-day content and community. We engineer your revenue system: audience segmentation, retargeting funnels, creative testing, and ROAS optimization. Most brands need both. We often work alongside your team, building playbooks they execute daily while we handle strategy and paid optimization.
What's your typical retainer, and what's included?
NYC ecommerce clients typically invest $3,500–$12,000/month depending on ad spend and platform mix. That covers strategy, creative production, ad management, daily optimization, and monthly reporting. We scale with your growth—as your revenue grows, so does our investment in your account.
How long before we see results?
Week 1: audit and strategy. Week 3–5: creatives live and initial optimization. Week 6–8: statistically significant data emerges. By month 4–6, you'll see meaningful ROAS improvement and revenue lift. Fastest wins come from retargeting (usually 30–45 days); cold traffic takes longer to optimize.
What if our Meta or Google account is already running ads poorly?
Common. We audit the account, pause underperforming campaigns, rebuild audience architecture, and create new creatives. In some cases, we'll recommend starting fresh with a clean account structure. This usually adds 1–2 weeks to the discovery phase but saves you thousands in wasted ad spend.
Do you manage content creation, or do we provide assets?
Hybrid. You provide product photos and brand guidelines; we handle creative direction, copywriting, and A/B test design. For Reels and TikTok, we often shoot in-house or direct a freelancer—depending on your budget. Community content strategy is ours; execution can be yours or ours.
FREE · NO COMMITMENT · 48HR TURNAROUND