Built for Ecommerce Brands That Have Outgrown Their Last SEO Agency.
If your New York online store isn't ranking for your product categories, customers find your competitors first — and rarely come back to you second.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York ecommerce is a different game.
We’ve run SEO here. We know what it takes.
NYC e-commerce brands leave $2.3 million on the table every day in lost organic traffic
New York City is the largest e-commerce market in the United States, with over $34 billion in annual online retail revenue generated by NYC-based consumers. The brands that dominate organic search capture 68% of this spend with near-zero customer acquisition cost — while competitors burn budget on Google Shopping ads at increasing cost. The difference between a $2M and $20M e-commerce brand is often just three pages of organic search results.
The 3 places New York ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against Amazon, Wayfair, and well-funded DTC brands for home goods category keywords while maintaining their sustainable brand positioning
Rebuilt category page structure around purchase-intent keyword clusters, with dedicated pages for each product category and material type
— Priya S.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly organic revenue · BEFORE
$18,000
Monthly organic revenue · AFTER
$102,000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 10–12 months, organic search becomes your highest-ROI acquisition channel — generating 35–50% of total revenue at near-zero marginal cost per customer.
E-commerce SEO Audit
We audit your category structure, product page optimisation, site speed (critical for e-commerce rankings), and content gaps versus the top-ranking competitors in your product categories.
Technical Architecture Fix
E-commerce sites have unique technical challenges — faceted navigation, duplicate content from filters, crawl budget waste, and Core Web Vitals issues. We resolve these systematically to unlock the rankings your products deserve.
Category & Content Strategy
We build authoritative category pages and buying guide content that captures purchase-intent searches at every stage of the customer journey — from 'best [product] for [use case]' to direct product searches.
Link Acquisition & Brand Authority
We secure editorial placements in NYC retail and lifestyle publications, product review sites, and relevant blogs that build the domain authority needed to rank in competitive e-commerce categories.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York ecommerce brand
The median ecommerce client after 6 months
See where your online store's organic performance stands against the top-ranking NYC e-commerce brands in your category — with specific gaps and a roadmap to close them.
Median result across 12 ecommerce SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does e-commerce SEO cost for an NYC online store?
NYC e-commerce SEO retainers typically start at $3,000/month for smaller catalogues and scale to $8,000/month for large, complex sites. The right investment depends on your category competition, catalogue size, and current organic baseline. We size every engagement to the realistic revenue opportunity — not a fixed package.
How long before SEO generates meaningful revenue for our e-commerce store?
Most NYC e-commerce brands see organic revenue growth within 5–8 months. Category pages and buying guides start ranking in months 3–4; revenue impact becomes significant in months 6–9 as domain authority builds. Unlike paid channels, the revenue compounds — it doesn't stop when you stop spending.
Can SEO compete with Amazon and Wayfair for our product category?
Not head-to-head on generic terms — and that's not the strategy. The winning approach is ranking for brand-specific, intent-specific, and use-case-specific searches where large marketplaces have weaker content. A buying guide for 'best ergonomic office chair for small NYC apartments' will outrank Amazon for that search and convert better than any marketplace listing.
Do we need to choose between SEO and Google Shopping?
No — they work together. Google Shopping captures the 'ready to buy now' searches with immediate visibility. SEO captures the 60% of purchase journeys that start with research and comparison. Running both creates a presence at every stage of your customer's purchase journey.
How do you handle SEO for e-commerce sites with thousands of products?
Large catalogues require a different approach than small ones. We prioritise category pages over individual product pages, implement smart internal linking architecture, solve crawl budget issues, and use programmatic optimisation for product pages where manual work isn't scalable. The goal is making your catalogue an organic traffic asset, not a crawl liability.
FREE · NO COMMITMENT · 48HR TURNAROUND