Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
The Chicago online retailers hitting 5x+ ROAS aren't spending more — they're targeting smarter, bidding more precisely, and converting traffic that's already paying to arrive.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Chicago ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Chicago ecommerce brands waste $3.2M per year on unoptimised Google Shopping campaigns
Chicago's ecommerce market grew 26% post-pandemic and now generates over $5.8 billion in annual online retail revenue. Yet 71% of Chicago ecommerce brands running Google Ads are operating with uncapped broad match, no audience layering, and no Shopping feed optimisation — creating the conditions where budget scales faster than revenue. The brands winning in Chicago paid media aren't outspending competitors; they're outstructuring them.
The 3 places Chicago ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
iOS 14 had destroyed Meta attribution, Shopping campaigns were broad and unstructured, and the brand was scaling spend hoping performance would follow
Implemented Meta CAPI and rebuilt attribution from scratch — real CPA was 3.4x higher than platform-reported, revealing which campaigns were actually profitable
— Sarah M.
Founder, Chicago Activewear Brand
Read the full case study →BEFORE → AFTER
Google Shopping ROAS · BEFORE
1.9x
Google Shopping ROAS · AFTER
4.9x
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Chicago ecommerce clients typically reach 4–7x ROAS on Google Shopping and 3–5x on Meta — with a clear budget allocation model that scales profitably as the business grows.
Paid Media Audit
We audit your current Google Ads, Meta Ads, and any other active channels — identifying wasted spend, missing audience segments, feed quality issues, and tracking gaps. Most Chicago ecommerce accounts have 9–15 fixable issues in week one.
Tracking & Feed Foundation
We implement server-side conversion tracking, fix Google Shopping feed attributes, and establish the data infrastructure that makes every subsequent optimisation reliable. Accurate data is the foundation of profitable paid media.
Campaign Restructure
We rebuild campaigns around intent tiers — brand, category, product, and competitor — with precise match types, bid strategies anchored to actual revenue data, and audience layering that improves relevance without sacrificing scale.
Creative & Feed Optimisation
We run systematic creative testing on Meta and optimise Shopping feed titles and images for CTR and conversion. Creative is the primary lever in Meta performance; feed quality is the primary lever in Shopping.
Scale & Attribution Reporting
Monthly reporting on true ROAS, CPA by channel, and revenue attribution — with clear recommendations on where to scale budget and where to cut. We report on profit contribution, not just platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago ecommerce brand
The median ecommerce client after 6 months
See how your Chicago ecommerce brand's paid media performance compares to top-performing stores — with the exact account structure and ROAS benchmarks we see across our Chicago portfolio.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Chicago ecommerce brand spend on paid ads?
A meaningful paid media programme starts at $6,000–$9,500/month ad spend. Below that, machine learning algorithms can't gather enough data to optimise effectively. Most of our Chicago ecommerce clients scale to $16k–$45k/month within 6 months as ROAS improves.
Is Google Shopping or Meta Ads better for Chicago ecommerce?
Both serve different roles. Google Shopping captures existing demand — people already searching for your products. Meta creates demand — reaching people who don't know you yet. Top-performing Chicago ecommerce brands use both, allocating roughly 60% to Google and 40% to Meta, adjusting based on category and margin.
How long does it take to see improved ROAS after a campaign restructure?
Most Chicago ecommerce clients see measurable ROAS improvement within 4–6 weeks of restructuring. Full impact — with Shopping feed optimised, tracking fixed, and creative testing in cycle — typically appears at 3–4 months.
Can you fix our Meta Ads attribution after iOS 14?
Yes — we implement Meta Conversions API (CAPI) server-side, which restores 62–88% of lost signal depending on your customer data quality. We also calibrate Meta-reported metrics against actual backend revenue so you're never optimising to ghost conversions.
Do you manage TikTok Ads for Chicago ecommerce brands?
Yes, for brands with strong creative assets and under-35 audiences. TikTok Ads in the US reached $1.2B in ecommerce revenue attribution in 2025. We manage TikTok as part of a full-funnel paid strategy, not as a standalone channel.
FREE · NO COMMITMENT · 48HR TURNAROUND