Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
We fix the channels that actually convert. Your product, your audience, your community—all working together.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Boston ecommerce brands. Most waste $5,800/month on social.
Boston's ecommerce ecosystem is hyper-competitive but fragmented. Most store owners spend heavily on Meta and Google Shopping without a real strategy for organic reach or community retention. The top performers aren't just running ads—they're building audiences on social that trust them. Cart abandonment rates in Boston are 15–18% higher than national averages, which means retargeting and community engagement aren't optional anymore.
The 3 places Boston ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta ROAS had declined from 2.8 to 1.4 over 6 months due to iOS privacy changes and audience fatigue. Pinterest and TikTok were completely untapped. Cart abandonment was 18% with zero retargeting system in place.
Launched organic Reels strategy + UGC carousel ads; tested 24 creative variations weekly to identify high-performing formats.
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Social-Driven Revenue · BEFORE
$6,200
Monthly Social-Driven Revenue · AFTER
$34,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social channels become a predictable, scalable revenue engine. Your organic reach grows 40–60%, your ROAS recovers to 2.1+, and your cart abandonment rate drops by 25–35% through retargeting. You own an audience that trusts you—not just a list of cold followers.
Audit Your Social Ecosystem
We analyze your current Instagram, TikTok, Pinterest, and YouTube presence—plus how it connects (or doesn't) to your ecommerce platform. We map your competitors in the Boston market and identify the organic channels they're dominating. We quantify your current cost-per-acquisition across paid social and spot where audience quality is weakest.
Build Your Content Pillars
We identify the 4–6 content themes that resonate with your Boston audience (education, behind-the-scenes, user-generated, trending formats, etc.). We audit your existing content for engagement patterns and map what actually converts on each platform. We design a 90-day content roadmap that balances brand voice with platform-native formats.
Implement Community & Retargeting
We set up pixel tracking, audience segmentation, and retargeting campaigns that re-engage abandoned cart visitors and repeat browsers on every platform. We establish a community engagement protocol—comment responses, DM workflows, and user-generated content sourcing—that builds loyalty without manual overhead. We integrate your social channels with your email and SMS systems.
Launch & Optimize Creative
We produce and test 20–30 high-performing creative assets (Reels, TikToks, carousel posts, Stories) aligned to your content pillars. Each creative is A/B tested against a control for engagement, click-through, and conversion lift. We establish a testing rhythm: test weekly, pause underperformers, scale what works within 48–72 hours.
Scale & Report Monthly
We consolidate all channels into a single reporting dashboard showing social-to-sales attribution, audience growth, engagement trend, and monthly revenue impact. We hold monthly strategy reviews to adjust creative mix, test new platforms (e.g., Pinterest if organic potential is high), and scale winning campaigns. You get clear visibility into what's working and why.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston ecommerce brand
The median ecommerce client after 6 months
See how your social channels stack up against 200+ Boston ecommerce businesses. Discover which platforms are driving sales in your category, what engagement rates you should expect, and exactly where your competitors are winning.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Expect measurable traction in 4–6 weeks (engagement and reach), and positive ROI on paid campaigns in 8–12 weeks. Organic channels (Pinterest, TikTok) take 12–16 weeks to scale but have much lower CAC long-term. We'll show you weekly progress in your dashboard.
What's the typical retainer cost for Boston ecommerce businesses?
For most mid-sized ecommerce brands ($30k–$150k/month revenue), retainers range from $3,500–$8,500/month depending on scope: content creation, paid media management, community oversight, and reporting. We typically break even in 6–8 weeks.
Do you manage paid campaigns, or just organic social?
Both. We run paid campaigns (Meta, TikTok, Pinterest ads) and build organic content strategies. The key is integrating them—organic builds audience trust and lowers your CAC on paid over time. Most clients see their best results when both are working together.
How do you handle content creation? Do we need an in-house team?
We handle content strategy, ideation, and production (video, carousel, Reels, etc.). Your team focuses on selling. We can scale content volume up or down based on budget and performance data. Most clients outsource 60–80% of creative production to us.
What if our product isn't 'sexy' for social? (e.g., B2B supplies, niche products)
That's actually where our approach shines. We don't rely on viral moments. We find the audience for your product (niche communities, educators, resellers, etc.) and speak to them directly through relevant formats and storytelling. Some of our best results come from 'boring' categories.
FREE · NO COMMITMENT · 48HR TURNAROUND