Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Your Instagram following doesn't pay rent. A conversion-built website fills your calendar from Google search.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Boston beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
72,000 Boston beauty businesses. Most invisible online.
Boston's beauty & medspa market is underserving its own competitive advantage. Most competitors treat their website as a digital business card, not a lead engine—leaving Google Maps results and local search to whoever moved fastest. With the Seaport District and Back Bay anchoring premium pricing, clients are actively searching for nearby providers; the question is whether your site shows up. You're competing against both local operators and national chains; a well-designed, SEO-ready website is the fastest path to dominating the 'near me' queries that actually convert.
The 3 places Boston beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Owner was spending $3,200/month on Google Ads but only converting 12–15 appointments monthly. Competitors with similar pricing were ranking #1–3 on Google Maps. No local SEO strategy. Website was design-heavy, conversion-light.
Rebuilt website with service-level pages optimized for 'Botox Back Bay', 'laser hair removal Boston', and neighborhood-specific keywords
— Sarah M.
Owner & Lead Aesthetician
Read the full case study →BEFORE → AFTER
Monthly Qualified Appointments · BEFORE
15–17 (mostly referrals + walk-ins)
Monthly Qualified Appointments · AFTER
38–42 (organic search + referral + ads combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your website becomes your highest-performing sales channel. You'll see qualified appointment requests from Google search—not just Instagram follows. You'll own your local category, reduce cost per lead by 35–50%, and build a scalable revenue engine that doesn't depend on paid ads or word-of-mouth.
Website Audit & Strategy
We analyze your current site, compare you against Boston competitors ranking on Google Maps, and identify the conversion gaps costing you clients. We interview your team to understand your ideal client journey—from initial search to booking.
Site Architecture & UX Design
We design a website structure that mirrors your client's decision journey. Homepage to service pages to booking—every element built to move visitors toward an appointment. Optimized for mobile (70% of beauty searches happen on phones).
Local SEO & Content Build
We build service-level pages optimized for Boston + neighborhood keywords ('Botox Back Bay', 'Medical Spa Seaport'). Every page targets the exact queries your ideal clients search. We set up Google Business Profile optimization and local citation strategy.
Conversion Integration & Testing
We integrate a booking system, live chat, and trust signals (testimonials, before/after galleries, review feeds). We set up heat mapping and A/B testing to identify which CTAs and page layouts drive the highest appointment conversion rate.
Launch & Growth Acceleration
We deploy your site, monitor performance in real time, and adjust for conversions. We build your review request workflow to earn Google trust signals fast. Month 2–3 we refine based on data and scale what's working.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how your website compares to Boston competitors ranking on Google Maps. Discover the conversion gaps costing you clients and the 3 highest-impact fixes to implement in the next 30 days.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see appointments from Google search?
Realistic timeline: Month 1–2 for early traction (5–12 appointments), Month 3–4 for meaningful volume (25–40/month). Local SEO compounds over time. We focus on quick wins (review acceleration, Google Business optimization) in weeks 1–4 to build momentum while we optimize for longer-tail rankings.
What if we already have a website? Do we rebuild from scratch?
Not always. We audit first. If your site is structurally sound but conversion-weak, we optimize—add booking integration, restructure service pages, improve mobile UX. If it's outdated or built on a platform that limits SEO, we rebuild. We only recommend what's necessary to hit your revenue goals.
Will this replace our Google Ads spending?
Organic search and ads are a team. We've seen clients reduce ad spend by 40–60% after organic ramps up, but most maintain some ads for competitive keywords. Our goal is to shift your budget toward the highest-ROI channel and reduce your dependence on paid volume.
How much does a custom website cost?
Design + development + SEO foundation typically ranges $8K–$18K depending on complexity (single location vs. multi-location, custom booking integration, etc.). We also offer ongoing SEO & growth retainers ($2,500–$6,500/month) to scale what we built. We'll break down the exact cost in your strategy call.
Do you work with multi-location beauty businesses?
Yes. We've scaled websites for beauty networks across 3–6+ locations. We build location-specific pages, manage Google Business Profiles for each location, and coordinate review strategies to maximize local authority across all sites.
FREE · NO COMMITMENT · 48HR TURNAROUND