Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Boston beauty and medspa businesses leave 40% of their ad spend on the table. We show you how to reclaim it.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Boston beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ads are working. But are they working hard enough?
Boston's beauty and medspa market is oversaturated on Instagram but nearly invisible on Google Maps. Walk-ins and referrals got you here, but they won't scale you further. The businesses winning right now aren't spending more—they're spending smarter, with precision targeting and conversion-focused campaigns. Your competitors are already moving into paid search. The question is whether you move first or follow.
The 3 places Boston beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
3,500 Instagram followers but only 8–12 walk-ins per month. Competitors owned Google Maps top 3. Ad spend of $6,200/month was generating $0.92 per dollar spent (massive waste). Zero SEO presence meant missing the 'botox Boston' and 'filler near me' searches that convert.
Rebuilt Google Ads strategy with service-level segmentation (injectables, facials, laser) and intent-based bidding, reducing CPC from $12 to $4.20
— Sarah M.
Founder & Medical Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Ads · BEFORE
$5,700
Monthly Revenue from Paid Ads · AFTER
$16,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll own the 'near me' maps real estate, dominate high-intent search keywords, and cut your cost per lead by 35–50% while booking 2–3x more qualified clients. Your ad spend will finally work as hard as your business does.
Audit & Competitive Map
We pull your current ad performance, analyze your top 5 Boston-area competitors, and identify exactly where your ad spend is leaking. We map Google Search Volume, Maps ranking positions, and competitor bidding strategy specific to your service offerings—botox, fillers, facials, laser, etc.
Strategy & Channel Mix
We build a tiered paid strategy: Google Local Services Ads for immediate booking intent, Google Search Ads for high-intent keywords, Maps optimization for local dominance, and Instagram/Facebook retargeting for brand recall. Every dollar is allocated based on your conversion data and margin, not guesswork.
Build & Launch Campaigns
We set up conversion-tracked campaigns with audience segmentation by service type (injectables, skincare, laser, etc.) and geography (Back Bay, Seaport, Cambridge). We create ad copy that speaks to Boston's affluent, informed beauty consumers and test multiple creative angles from day one.
Maps Dominance & Local Authority
We optimize your Google Business Profile, build citation consistency across local directories, implement review acceleration mechanics, and generate localized content signals that push you into the top 3 local pack results for your target keywords.
Optimize & Scale
After 30–45 days, we analyze conversion data, pause underperformers, scale winners, and refine audience targeting. We adjust bid strategy, test new ad formats, and prepare your team for the incoming lead volume. Monthly optimization calls keep strategy aligned with your growth goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston beauty & medspa brand
The median beauty & medspa client after 6 months
The exact framework we use to help Boston-based beauty and medspa businesses cut cost per lead by 40–50% and scale bookings 2–3x in 90 days. Includes Maps optimization strategy, Google Ads bid structure, and the 3 biggest mistakes competitors make.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Day 1: Campaigns go live with conversion tracking. Week 2: First data insights emerge. Week 4: Optimization kicks in. Month 2–3: Meaningful ROAS and lead volume improvements. Most clients see 30–40% better cost per lead within 45 days, and 2–3x booking increases by month 3.
What if we're already running Google Ads?
Most Boston beauty & medspa businesses are bleeding money on poorly structured campaigns. We audit your existing setup, identify waste (usually 35–45% of spend), and rebuild for conversion. You'll likely cut your CPC by 40–60% while improving lead quality within 30 days.
Do you manage our Google Business Profile?
Yes. We optimize your GBP for search visibility, manage your Q&A section, implement review acceleration mechanics, and build citation consistency across local directories. Maps is a core channel for us, not an afterthought.
What's your retainer range for a Boston medspa?
Most beauty & medspa clients work with us on retainers between $3,500–$9,200/month depending on ad spend, service complexity, and number of locations. This includes campaign management, daily optimization, weekly reporting, and monthly strategy calls. We typically recommend starting with a 90-day commitment to prove ROI.
How do you handle multiple service types (botox, fillers, laser, skincare)?
We segment your campaigns by service with separate ad groups, landing pages, and bid strategies. This lets us optimize for each service's unique CPL and margin. Botox clients might cost $120 to acquire but are worth $800+; laser clients might cost $80 but be worth $300. We bid accordingly.
FREE · NO COMMITMENT · 48HR TURNAROUND