Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Houston beauty & medspa owners spend $3,800/month on ads. Most see walk-ins and referrals. We make every pound and dollar work harder.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Houston beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram followers aren't booking appointments.
Houston's beauty and medspa sector is Instagram-first but Google Maps blind. While competitors dominate 'near me' searches across the Galleria and Downtown, most independent practitioners rely entirely on organic social and word-of-mouth—leaving 60–70% of local demand uncaptured. The real opportunity isn't more followers; it's converting high-intent searchers already looking for your services. Paid marketing in Houston's beauty space works fastest when it targets search demand and abandons vanity metrics.
The 3 places Houston beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Growing faster than Instagram reach allowed. Competitors bid on branded terms and dominated 'medspa near me' searches. Owner spent $2,800/month on Instagram ads with no attribution; couldn't prove ROI.
Shifted $1,800 from untargeted Instagram brand awareness to Google Ads targeting 'Botox Galleria,' 'filler Houston,' and competitor brand terms.
— Sarah M.
Owner & Lead Injector
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Channels · BEFORE
0 (referrals only)
Monthly Bookings from Paid Channels · AFTER
42 per month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see consistent, measurable bookings from paid channels—no more relying on referrals. Within 6 months, your cost-per-booking drops 40–50%, your Google Maps visibility rises, and you're filling your chair with high-intent clients actively searching for your exact services in Houston.
Audit & Competitive Baseline
We map your current paid spend, messaging, and audience against top 5 local competitors. We identify which high-intent keywords (e.g., 'injectables Houston,' 'med spa facial near Galleria') you're not bidding on, and which competitors are eating your lunch. This reveals the exact gap between where you're spending and where your ideal clients are searching.
Strategy & Channel Mix
Based on your service mix (injectables, facials, laser, wellness, etc.), we design a channel stack: high-intent Google Ads, Facebook/Instagram conversion ads, and Google Local Services Ads for immediate call/booking capture. We model spend allocation to maximize ROAS for your specific margins and booking value.
Campaign Build & Creative
We build search campaigns targeting 40–80 high-intent keywords relevant to your services and Houston location. We write ad copy that speaks directly to your ideal client (e.g., 'Botox + filler without the obvious look—book a consult'). We set up conversion tracking so every click, call, and booking is attributed correctly.
Launch, Monitor & Optimize
Campaigns go live. We monitor spend, lead cost, and booking conversion daily. Within 2 weeks, we identify top-performing keywords and ads, pause underperformers, and adjust bids. We also begin building your review velocity—critical for Google Maps ranking and local credibility.
Scale & Expand
Once we hit target ROAS and cost-per-booking, we scale profitable campaigns and test new audiences, offers, and channels. We may add YouTube ads for brand awareness or LinkedIn ads if you offer corporate wellness. Every dollar increase is tested and measured before deployment.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston beauty & medspa brand
The median beauty & medspa client after 6 months
The exact framework we use to help beauty and medspa owners go from Instagram-dependent to booked-solid. Includes keyword lists, bid strategies, and the metric that matters most to your bottom line.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid ads if I'm just starting out?
We typically recommend starting at $1,500–$2,500/month for Beauty & MedSpa—enough to test 3–4 service categories and gather statistically significant data. From there, we scale what works. If you're already spending $3,800+, we reallocate rather than add budget immediately.
What's the difference between Google Ads and Facebook ads for beauty/medspa?
Google Ads capture high-intent searchers—people actively looking for 'botox near me' or 'laser hair removal Houston.' Facebook/Instagram ads build awareness and retarget site visitors. Both work; Google tends to have lower cost-per-booking, but Facebook reaches people earlier in their journey. We use both, optimised separately.
How long before I see results?
First bookings usually come within 2–4 weeks. Meaningful data (statistically sound ROAS and cost-per-booking) takes 6–8 weeks. We optimise and scale in months 2–3. Most clients are expanding budgets by Month 4 because they see the math works.
Will this affect my organic Google Maps ranking?
Yes—positively. Paid ads + positive reviews + booking velocity signal demand to Google. We build review generation into every campaign, which directly improves your organic Maps ranking and local SEO over time.
What if my competition is already bidding on my brand name?
We bid on your brand name too—and we make sure we win those auctions (sometimes at lower cost than you'd expect). We also identify untapped keywords your competitors aren't bidding on, where competition is lower and intent is just as high.
FREE · NO COMMITMENT · 48HR TURNAROUND