Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
58,000 Austin beauty businesses spend $4,500/month on marketing. Most waste it. Here's how to fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Austin beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram ads aren't competing on Google Maps
Austin's beauty and medspa market is hyper-competitive, especially in The Domain and East 6th Street corridors where tech money drives demand. Most local competitors dominate Instagram but have zero SEO presence, meaning Google Maps and local search remain wide open. The average Austin beauty business spends $4,500 monthly across channels but concentrates 80% on social—exactly backwards for appointment-based services where search intent matters most. Paid marketing that combines Google Local Services Ads, Map Pack optimization, and retargeting closes the gap faster than organic ever will.
The 3 places Austin beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Client was spending $4,200/month on Instagram and Facebook ads but averaging only 8–10 appointment bookings monthly. High spend, low intent. Competitors in The Domain were dominating Google Maps for 'Botox near me' and 'microneedling Austin' searches.
Reallocated 60% of budget from Instagram to Google Local Services Ads and high-intent search campaigns targeting specific treatments.
— Sarah M.
Owner, Medical Spa
Read the full case study →BEFORE → AFTER
Booked Appointments · BEFORE
9/month
Booked Appointments · AFTER
24/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6–8 weeks, most Austin beauty and medspa clients see 30–50% more qualified appointments booked while cutting cost-per-lead by 40–60%. Your paid marketing becomes predictable: you know spend, you know appointments, you know revenue. Scaling is a decision, not a hope.
Channel & Spend Audit
We map where your current $4,500/month is going and what it's actually generating. We pull performance data from Instagram, Facebook, Google, and any other platforms you're running. For Austin beauty businesses, this usually reveals 60–75% of spend driving less than 15% of appointments.
High-Intent Search Setup
We launch or optimize Google Local Services Ads, Google Search campaigns targeting high-intent keywords ('Botox Austin', 'microneedling near me', 'HydraFacial appointments'), and Map Pack presence. This is where Austin buyers with wallets open are searching right now.
Audience & Retargeting Layer
We build custom audience segments from your website visitors, past clients, and lookalikes on Instagram and Facebook. Retargeting campaigns keep your medspa top-of-mind for people already interested, converting browser interest into booked appointments.
Budget Reallocation & Optimisation
We shift spend from underperforming channels to high-intent search and strategic retargeting. Every dollar now has a clear path to an appointment. We set up conversion tracking so you see exactly which ads, keywords, and audiences book clients.
Month 2+ Scaling & Refinement
With performance data in hand, we scale winning campaigns, test new high-intent keywords, and refine audience targeting. Austin's market moves fast—we stay ahead with bi-weekly optimization and A/B testing on creative and landing pages.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how top-performing beauty businesses in Austin allocate paid marketing budgets and why most fail. This free audit-style report shows where your $4,500/month should actually go.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing as a beauty/medspa business in Austin?
Most Austin beauty businesses spend $2,500–$6,000/month depending on treatment chair count and revenue goals. The real question isn't how much to spend—it's where to spend it. Allocating 60–70% of budget to high-intent search (Google Local Services, Google Search) and 30–40% to retargeting typically outperforms the industry average of 80% social, 20% everything else.
We've tried Google Ads before with no results. Why should we try again?
Most first attempts at Google Ads fail because setup is poor: wrong keywords, no conversion tracking, unoptimized landing pages, or running broad campaigns instead of local intent searches. Austin beauty buyers search very specifically ('Botox in The Domain', 'lash extensions near me'). If your previous campaigns weren't targeting these exact phrases with local keywords, you were bidding blind. We rebuild from scratch with proper setup and local intent focus.
How long before we see results?
First appointments usually book within 2–3 weeks of launching optimized campaigns. Significant scaling (30%+ appointment growth) typically happens by week 6–8. Google Local Services Ads are fastest; organic search campaigns take 4–6 weeks to gather enough data for optimization. Patience in weeks 1–4 pays off exponentially in weeks 5–12.
What if we already have a social media strategy? Do we need to stop Instagram ads?
No. Instagram is excellent for brand awareness and nurturing warm audiences (past clients, followers). But it's not where cold buyers in Austin search for appointments. We typically keep 20–30% of budget on Instagram retargeting and use Google and Local Services for cold acquisition. Social builds brand; search closes deals.
How do you handle seasonality in the beauty market?
Austin beauty demand spikes around New Year's (resolution-driven), summer prep, and pre-holiday events. We build seasonal budget flexibility into campaigns—increasing spend on high-intent keywords during peak demand periods and protecting base profitability during slower months. Your calendar tells us when to scale up or dial back.
FREE · NO COMMITMENT · 48HR TURNAROUND