Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
72,000 Boston SMBs spend $5,800/month on digital marketing. Most waste it on Instagram. We rank you where clients search: Google Maps and local results.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Boston beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
Your competitors own Google. Reclaim your local search presence.
Boston's beauty and medspa market is dense, competitive, and overlooked on search. Your Instagram following doesn't matter if prospects can't find you on Google when they search 'botox near me' or 'facial in Back Bay.' Most Boston medspa competitors neglect SEO entirely, leaving massive gaps in local search visibility. This is your opening: while they chase Instagram followers, you can own the search results where high-intent clients actually convert.
The 3 places Boston beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram presence (6,500 followers) but no Google visibility. Competitors ranked #1–3 for 'botox Boston' and 'medspa Back Bay.' 85% of new clients came from referrals or walk-ins; no measurable organic traffic.
Optimized Google Business Profile with rich service categories and local schema; secured 18 high-authority Boston lifestyle and wellness citations
— Sarah M.
Owner, Luxury Med Spa
Read the full case study →BEFORE → AFTER
Monthly Organic-Driven Revenue · BEFORE
$2,400 (referrals + walk-ins only)
Monthly Organic-Driven Revenue · AFTER
$18,900 (organic bookings + referrals)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, you'll rank in the Google Local Pack for your primary service keywords, capture 3–5x more organic leads, and reduce your cost-per-lead by 45–60% compared to paid ads. Your website becomes a lead-generating machine that works 24/7.
SEO Audit & Competitive Analysis
We map your current search visibility, analyze top 5 Boston competitors, and identify keyword gaps in 'near me' and service-specific searches. You'll see exactly where you rank, where you're losing to competitors, and which keywords drive qualified traffic in your area.
Google Business Profile Optimization
We claim, verify, and fully optimize your Google Business Profile with rich service categories, high-quality images, local citations, and schema markup. This is your fastest path to Google Maps visibility and the 'Local Pack' (top 3 results).
On-Page & Content Strategy
We optimize your website for location-based and service keywords (e.g., 'Botox in Boston,' 'medspa Seaport'). Each page targets a specific keyword cluster with SEO-optimized copy, images, and calls-to-action designed to convert high-intent search traffic.
Technical SEO & Site Speed
We fix crawl errors, improve page load speed, implement mobile optimization, and ensure your site structure supports search engine ranking. Slow sites lose 40% of mobile traffic; we fix that.
Local Link Building & Reputation
We secure high-authority local links, encourage verified Google and Yelp reviews, and build citations from Boston-specific beauty and wellness directories. Local authority signals rank you higher in Maps and organic results.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston beauty & medspa brand
The median beauty & medspa client after 6 months
A free 24-page guide revealing exactly how top-performing Boston beauty and medspa businesses rank on Google Maps, capture 'near me' searches, and reduce customer acquisition costs by 50%+. Includes audit checklist, keyword research template, and competitive teardowns.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Google Maps visibility can improve within 30–45 days after GBP optimization and local citations. Organic rankings typically take 3–6 months, depending on competition and your starting position. Most clients see measurable booking increases by month 3–4. We track results weekly on a custom dashboard so you see progress in real time.
How is SEO different from the $5,800/month digital marketing we're already doing?
Most digital marketing budget goes to paid ads (Facebook, Google Ads) where you pay per click indefinitely. SEO builds owned assets—your Google ranking, your authority, your reviews—that work 24/7 without ongoing ad spend. After 6–12 months of SEO, your customer acquisition cost drops 45–60%, and growth becomes self-sustaining. Paid ads are a treadmill; SEO is an investment.
Will SEO work for a small medspa with limited budget?
Yes. Local SEO (Google Maps, citations, local pages) is actually more cost-effective for small businesses than national SEO. A $3,500–$5,000/month SEO strategy can generate 15–25 qualified leads/month in Boston, which is sustainable growth. You don't need a huge budget; you need the right strategy. We offer retainers starting at $2,500/month for essential SEO work.
What if our competitors are already ranking #1 for our keywords?
It's harder, but not impossible. We analyze competitor weaknesses (poor GBP optimization, thin content, few reviews, weak citations) and exploit them. Most dominant rankings aren't earned through superior strategy—they're just established first. We've dethroned #1 competitors by executing SEO fundamentals better. It takes 6–9 months instead of 3–6, but it's doable.
Do you guarantee #1 ranking?
No credible SEO agency guarantees rankings. Google's algorithm changes constantly, and we can't control it. What we guarantee is execution: we'll implement every SEO best practice, track results weekly, and optimize based on data. Most clients rank top 3 within 6 months, but ranking depends on competition, search volume, and your willingness to invest in content and authority-building.
FREE · NO COMMITMENT · 48HR TURNAROUND