Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
The salons filling their books without discounting or fighting for Instagram followers are the ones who figured out local SEO — before their neighbours did.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
NYC has 8,400 beauty businesses and only 3 spots in Google's local pack
New York City's beauty industry generates over 4.8 million local searches per month, spanning hair, nails, skincare, brow, and wellness categories. Consumer search behaviour has fundamentally shifted — 81% of NYC beauty clients now Google their next appointment rather than returning on habit alone. The salons and spas in the Google local pack for their neighbourhood capture 3–5x the new client volume of those ranking below it.
The 3 places New York beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against Drybar, Spoke & Weal, and other chains with marketing budgets 100x the size, for the same West Village and Chelsea local searches
Rebuilt the salon's Google Business Profile from scratch: added all balayage, colour, and cut services with keyword-rich descriptions, uploaded 180 before/after photos, and generated 94 new reviews via a post-appointment SMS sequence in 4 months
— Camille D.
Owner, West Village Salon
Read the full case study →BEFORE → AFTER
Monthly new client bookings from organic search · BEFORE
4
Monthly new client bookings from organic search · AFTER
42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6–9 months, your salon or spa appears in the local pack for 20–40 neighbourhood and service-specific searches, generating 20–40 new client bookings per month from organic search alone.
Local Visibility Audit
We audit your Google Business Profile, website, and citation profile against the top 3 local pack competitors for your core services in your neighbourhood. You'll see exactly what they're doing that you're not — and the gap is usually smaller than you think.
GBP & Citation Foundation
We fully optimise your Google Business Profile — correct categories, all services listed with keyword-rich descriptions, 200+ photos organised by category, Q&A populated, and a consistent post schedule. We also fix citation inconsistencies across the 40+ directories that influence local rankings.
Website Local SEO
We optimise your website for neighbourhood and service-specific searches — adding location pages, service landing pages with local keyword signals, and structured data for beauty businesses. Most salon websites have 10–15 fixable issues suppressing local rankings.
Review Generation System
We build a systematic post-appointment review generation process — email and SMS sequences that turn happy clients into Google reviews without awkward in-person asks. Reviews are the single most impactful local ranking factor we can improve quickly.
Track, Optimise & Grow
Monthly reporting on local pack rankings, GBP enquiry volume, and new client bookings from organic. We identify which services and neighbourhoods have untapped ranking potential and expand your visibility systematically.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York beauty & medspa brand
The median beauty & medspa client after 6 months
The 47-point local SEO audit we run on every new beauty client — covering Google Business Profile, website, citations, reviews, and content. See exactly where your salon or spa is losing local search visibility.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why does my salon rank well on Yelp but not on Google?
Yelp and Google use completely different ranking algorithms. Google weights your Google Business Profile, website authority, citations, and proximity heavily. Yelp is its own walled garden. Strong Yelp performance doesn't transfer to Google — you need to build Google-specific signals separately.
Is Instagram a substitute for local SEO for a beauty business?
No — they serve different roles. Instagram is for discovery and aspirational browsing. Google captures intent — someone searching 'balayage West Village' right now has made a decision and is ready to book. Instagram requires constant content creation. SEO, once built, generates bookings passively. Most successful NYC salons use both, but SEO is the channel that fills gaps in your schedule.
How long before I see new bookings from SEO?
Most beauty clients see their first incremental organic bookings within 60–90 days of GBP optimisation and review generation. Meaningful volume — 15+ new clients/month — typically takes 4–6 months. The timeline depends heavily on your starting point: if you have 10 reviews and an unclaimed GBP, you'll see faster initial gains than a salon that's already partially optimised.
What's more important: Google Business Profile or website SEO?
For most beauty businesses, Google Business Profile optimisation generates the fastest ROI — it directly impacts local pack rankings where 80% of beauty bookings originate. Website SEO amplifies GBP performance and opens up additional keyword opportunities. We typically optimise both simultaneously but prioritise GBP in the first 30 days.
Do you handle booking platform SEO (Vagaro, Booksy, StyleSeat)?
We optimise your Google-owned presence (GBP + website) rather than third-party platforms, because that's where you build owned visibility. Booking platforms have their own internal search that functions differently from Google. Our focus is on Google organic and local pack rankings, which generate the highest-quality inbound leads.
FREE · NO COMMITMENT · 48HR TURNAROUND