Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
230,000 beauty & medspa businesses in New York compete for the same clients. Most rely on Instagram alone while their competitors dominate Google Maps.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram followers aren't translating to bookings
New York's beauty and medspa market is saturated with visually-driven competitors, but few have integrated social media strategies that actually convert followers to clients. Instagram dominance has created a false sense of digital security—while you're posting, competitors are capturing local search traffic. The gap between social engagement and sales is the real bottleneck. Businesses investing $6,500+ monthly in digital marketing rarely optimize social for conversions; they optimize for vanity metrics.
The 3 places New York beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Posts got 200–400 likes weekly but bookings remained flat. Competitor medspas dominated 'injectables near me' and 'Botox in Flatiron' searches. Client was spending $4,200/month on ads with no clear ROI tracking.
Restructured content mix: 60% conversion-focused (limited-time offers, client results, service education) vs. 40% community (behind-the-scenes, staff spotlights, industry insights)
— Michelle R.
Managing Director, Flatiron Medspa
Read the full case study →BEFORE → AFTER
Monthly booked appointments from digital · BEFORE
5–7
Monthly booked appointments from digital · AFTER
20–24
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see a clear shift: Instagram engagement tied to bookings, predictable cost-per-acquisition, and consistent local search visibility. By month 6, most of our clients report 2–3x higher booking rates from social, reduced reliance on referrals, and monthly revenue increase of $12,000–$35,000 depending on service mix.
Audit & Strategy Blueprint
We audit your current social presence, competitor landscape (especially Maps dominance in your district), and booking funnel. We identify where followers drop off and why referrals outpace digital discovery. For New York beauty businesses, this includes analyzing local search gaps and Instagram-to-booking conversion leaks.
Content & Conversion Framework
We design a content calendar that blends community-building (behind-the-scenes, client stories, before-afters) with conversion-focused content (limited-time offers, booking prompts, testimonials). Each piece is tied to a specific stage of the client journey—from awareness to booking confirmation.
Paid Social & Maps Optimization
We launch targeted campaigns to convert warm leads from social and seed investment in Google Maps visibility for 'near me' searches in your district (Midtown, Flatiron, Upper East Side, etc.). Paid budget is allocated to highest-conversion content, not just reach.
Community & Retention Channels
We activate email and SMS alongside social to nurture booked clients, reduce no-shows, and drive repeat bookings. This extends your social ROI beyond one-time conversions and builds the referral engine that already works for you.
Measurement & Optimization
We establish tracking across all channels—social clicks, landing page conversions, booking source attribution, and customer lifetime value. Weekly performance reviews allow us to reallocate budget toward what's converting and kill what's not.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact framework we use to turn Instagram followers into booked appointments and dominate local search. Includes competitor analysis template, content calendar, and conversion tracking checklist.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see bookings from social media?
Week 3–4 for first conversions if we're starting from zero; 8–12 weeks to hit meaningful volume (15+ bookings/month attributable to social). This depends on your current following size, content quality baseline, and ad budget. We'll set realistic targets in your strategy audit.
Do you manage our Instagram and TikTok accounts day-to-day?
It depends on your retainer tier. Our Core package includes strategy, content calendar, and ad management—you post or we post weekly. Growth packages add daily community management (responding to DMs, comments, engagement). Most clients benefit from us handling the full execution so you focus on running the business.
What if we're already spending $6,500/month with another agency and not seeing ROI?
This is common. We'll audit where that $6,500 is going—budget allocation, channel mix, conversion tracking, attribution. Most clients discover that 60%+ of spend goes to low-intent awareness campaigns. We'll reallocate toward high-intent, conversion-focused channels and show you the difference within 30 days. If not measurably better, we'll discuss options with full transparency.
How do you handle the highly competitive 'near me' search space in New York?
Three layers: (1) Maps optimization—service categories, reviews, posts, photos, Q&A signals; (2) Local landing pages targeting specific neighborhoods (e.g., 'facials in Flatiron,' 'Botox Upper East Side'); (3) Geo-targeted paid social seeding high-intent audiences near your location. Most competitors optimize only Maps. We do all three, giving you an edge.
Can you guarantee top rankings or X number of bookings?
No—we don't guarantee results, but we guarantee transparency. We set realistic targets based on your baseline, market conditions, and budget. We track everything and show you weekly. If we're not on pace to hit targets by month 2, we pivot strategy and reallocate budget. Our track record speaks louder than promises.
FREE · NO COMMITMENT · 48HR TURNAROUND