Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are dominating Google Maps while you're stuck on Instagram. It's time to scale beyond referrals and walk-ins.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Chicago beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Chicago beauty & medspa businesses leave $180K annually on Instagram
Chicago's ~140,000 SMBs spend an average of $4,200 monthly on digital marketing, yet beauty & medspa businesses remain over-indexed on Instagram with almost zero SEO presence. 'Near me' searches drive 82% of new client acquisition in the beauty & wellness space, but most Chicago operators lack Google Maps visibility and local search optimization. The city's competitive landscape—especially in high-traffic districts like The Loop and River North—means that beauty & medspa businesses relying solely on organic Instagram growth and referrals are systematically losing market share to agencies-backed competitors. Community-driven content paired with paid social amplification is the fastest path to filling your calendar and reducing customer acquisition cost.
The 3 places Chicago beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram account had 2,100 followers but zero strategy. Competitors dominated Google Maps for 'medspa near me.' No paid social; zero review velocity. Booking calendar had 3–4 day gaps.
Launched Instagram Reels strategy around results-driven before/afters and patient confidence-builders (e.g., 'What to expect after Botox'); 2 Reels per week.
— Sarah M.
Owner, Medspa Chicago
Read the full case study →BEFORE → AFTER
Monthly Booked Appointments from Social + Local Search · BEFORE
8–12 appointments
Monthly Booked Appointments from Social + Local Search · AFTER
28–35 appointments
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll have a predictable social-to-booking system that fills your calendar with qualified clients at a cost 40–60% lower than pay-per-click alone. By month 6, your Google Maps visibility will match or exceed competitors, and organic referrals from satisfied clients will accelerate.
Audit & Competitive Gap
We analyze your Instagram, Facebook, Google Maps, and review presence against your top 5 Chicago competitors. You'll see exactly where you're losing the 'near me' searcher and which content types drive the most engagement in your service category.
Community Content Strategy
We build a 12-week content calendar focused on before/afters, client transformations, expert tips, and behind-the-scenes moments that build trust and prove ROI. Every post is designed to educate first, sell second—the model that builds loyalty in beauty & medspa.
Paid Social & Retargeting Setup
We launch Facebook & Instagram paid campaigns targeting in-market beauty & medspa seekers in Chicago (postal codes, interests, behaviors). We also set up retargeting to convert your website visitors and warm followers into booked appointments.
Google Maps Optimization & Review Velocity
We optimize your Google Business Profile, build a review request workflow, and create a local content strategy so you appear in 'near me' searches. This is the channel your competitors are winning on; we reverse that.
Performance Monitoring & Iteration
We track leads, bookings, cost-per-acquisition, and community engagement weekly. Every 2 weeks, we pause underperforming content, scale winners, and adjust messaging based on what's actually driving appointments in your market.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago beauty & medspa brand
The median beauty & medspa client after 6 months
Get a custom audit showing how your social media, Google Maps, and review presence stack up against your top 3 competitors in Chicago. You'll see exactly where you're losing the 'near me' searcher and which channels are driving (or killing) your revenue.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should I invest in social media marketing if I'm already getting referrals?
Referrals are great, but they're a ceiling—they only reach your existing network. Social media + paid amplification + Google Maps optimization is how you scale beyond that network and fill your calendar predictably. Referrals + paid social = 3–4x faster growth and a stable booking system instead of month-to-month volatility.
I'm already on Instagram. Why do I need paid ads too?
Organic Instagram reaches only 3–5% of your followers (and none of your non-followers). If you want to reach new clients in Chicago who are actively searching for 'medspa near me' or 'lash artist Wicker Park,' you need paid amplification. Think of organic as community-building; paid as prospecting. Both together create the booking system.
What's your typical retainer? Is this affordable for a solo studio or small medspa?
Our beauty & medspa packages start at $2,500/month for content + community management + basic paid social. Most Chicago SMBs in your industry spend $4,200/month on digital marketing anyway. We'll show you how to redirect that spend toward measurable bookings instead. We scale up from there based on your goals.
How long until I see results? Can you guarantee bookings?
Breakeven and early results: 8–10 weeks. Meaningful calendar fill: 16–20 weeks. We can't guarantee bookings (that depends on your pricing, service quality, and booking flow), but we can guarantee lead volume and cost-per-lead improvements. Our contracts include performance benchmarks; if we don't hit them, we adjust strategy or part ways.
Will you handle posting, customer responses, and reviews? Or do I have to do that?
Depends on your package. Our managed service includes posting 4–6x per week, responding to DMs and comments, and managing your review request workflow. If you want hands-on involvement, we'll train your team. Either way, we handle strategy and paid media; execution can be shared or fully outsourced.
FREE · NO COMMITMENT · 48HR TURNAROUND