Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Chicago beauty & medspa owners are losing $8K–$15K monthly to poor web visibility while competitors dominate Google Maps.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Chicago beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
Your Instagram isn't filling your chair schedule
Chicago's ~140,000 SMBs spend an average of $4,200 monthly on digital marketing, yet beauty & medspa businesses remain heavily dependent on Instagram and walk-ins. The beauty & wellness sector ranks outside the city's key industries, meaning most local agencies don't understand your client acquisition cycle. Google Maps and local search are where nearby clients find you—and most Chicago beauty & medspa sites are invisible there. This is a maturity gap: your competitors who invest in web design are capturing the 'near me' traffic you're losing.
The 3 places Chicago beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (18K), but only 2–3 appointments per week came from the website. Competitors in River North were dominating Google Maps for 'Botox near me' and 'medspa River North' searches. The business was capped at $320K annual revenue and couldn't scale past referrals.
Rebuilt website with location-specific landing pages for each River North address, optimized for 'Botox', 'laser hair removal', and neighborhood-specific keywords
— Sarah M.
Owner, Luxury Medspa Chicago
Read the full case study →BEFORE → AFTER
Monthly Web-Sourced Appointments · BEFORE
10
Monthly Web-Sourced Appointments · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a website that ranks for local search, converts website visitors into booked appointments at 3–4x your current rate, and gives you a repeatable channel to grow beyond referrals. Most clients see 12–28 new web-sourced appointments monthly by month 4.
Competitive & Local Audit
We analyze your top 5 Chicago competitors' websites, their Google Maps strategy, and where you're losing visibility. We map the exact search terms your ideal clients use (e.g., 'Botox near River North', 'facial medspa in Wicker Park') and test your current website's conversion funnel.
Website Strategy & Design
We rebuild your website with conversion psychology built in: clear service hierarchy, patient testimonials above the fold, instant online booking, and location-specific landing pages for each Chicago neighborhood you serve.
SEO & Local Optimization
We implement on-page SEO (service pages, local schema, meta tags), ensure your Google Business Profile is fully optimized with photos and client reviews, and set up local citation building across Chicago directories.
Development & Integration
We build your website on a fast, secure platform, integrate your booking system (e.g., Acuity, Vagaro), add conversion tracking, and set up Google Analytics 4 to measure what matters: appointments and revenue.
Launch & 90-Day Optimization
We monitor performance, refine conversion elements based on real user behavior, and provide you with a monthly report showing web traffic, lead source, and appointment attribution. This is where the math proves the value.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly where you're losing appointments to competitors on Google Maps and search. We'll analyze your website, your top 5 competitors, and your local SEO visibility—then give you a specific 90-day roadmap to capture more clients from web search.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does it take to see results from a new website?
You'll see immediate improvements after launch (cleaner design, faster load time, better mobile experience drive conversion gains). Google Maps and organic search visibility typically improve 4–8 weeks post-launch as Google crawls and re-indexes your site. Most clients see measurable appointment lift within 90 days. If you're running paid ads alongside, you'll see ROI shift within 4–6 weeks.
We already have a website. Should we rebuild or redesign?
It depends. If your site is more than 3 years old, lacks mobile optimization, or has no booking integration, rebuild is typically faster and smarter. If your site is newer but just needs better messaging and conversion optimization, a strategic redesign works. We'll tell you which is right after our audit—no bias toward bigger projects.
How much does a beauty & medspa website cost?
Design, development, SEO setup, and 90-day optimization for a beauty & medspa typically ranges $8,500–$18,000 depending on complexity (number of locations, services, custom features). Most clients see that investment returned in 6–8 months through incremental appointment revenue. We offer payment plans for qualified clients.
Do you handle Google Ads or paid advertising for medspa businesses?
We specialize in organic web design and SEO. However, we build websites that work with paid ads—which is critical. Many agencies run ads to poorly converting sites. We set up conversion tracking (GA4, booking confirmations) so whether you use ads or organic search, you'll see real ROI data. We can recommend vetted Google Ads specialists in Chicago if you need them.
What if we have multiple medspa locations in Chicago?
Multi-location sites are a specialty of ours. We build a main site plus location-specific landing pages and Google Business Profiles for each address. This dramatically improves visibility for neighborhood-specific searches (e.g., 'Botox near Wicker Park' vs. 'Botox near River North'). Most multi-location beauty & medspa clients see 40%+ higher web traffic and qualified leads than single-location competitors.
FREE · NO COMMITMENT · 48HR TURNAROUND