Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Most New York beauty & medspa owners rely on social media alone. We build websites that rank on Google and turn visitors into paying clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
New York beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
Your Instagram followers aren't booking. Your website should be.
New York's beauty and medspa market is intensely competitive—especially in Midtown Manhattan and the Flatiron District where foot traffic doesn't guarantee bookings. Beauty & MedSpa owners here spend $6,500/month on average on digital marketing, yet most skip SEO entirely and dominate only Instagram. The businesses winning right now own Google Maps visibility and have websites that convert. Your competitors are optimizing for 'near me' searches; you're not.
The 3 places New York beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The medspa had a basic website with no local SEO, no service pages, and a clunky booking process. All marketing was Instagram-focused. They were losing high-intent searches like 'Botox Midtown Manhattan' and 'laser hair removal near me' to competitors ranking in the Maps 3-pack. Walk-ins had plateaued; referrals weren't scaling.
Rebuilt website with location-specific service pages (botox Manhattan, laser hair removal Midtown, hydrofacial, etc.) targeting high-intent search terms with conversion funnels.
— Sarah M.
Owner, Premium Medspa
Read the full case study →BEFORE → AFTER
Monthly Booked Revenue · BEFORE
$45,000
Monthly Booked Revenue · AFTER
$66,500
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 3–6 months, your website becomes your primary lead generation engine, capturing local search traffic your competitors are currently ignoring. You shift from dependent on Instagram + referrals to a predictable pipeline of qualified, ready-to-book clients finding you on Google.
Audit & Discovery
We analyze your current website (if you have one), review your competitors' local SEO strategies in your Manhattan/Brooklyn neighborhood, and map where your ideal clients are searching. We identify exactly which Google searches you're losing to competitors.
Strategy & Positioning
We develop a conversion strategy specific to beauty & medspa—mapping the client journey from 'botox near me' to booking, and positioning your services to win that search. This includes keyword targeting, local SEO roadmap, and messaging that converts browsers into bookers.
Design & Build
We design and build a website optimized for conversion, mobile-first, and built for Google local search. Every page serves a purpose: service pages target high-intent searches, testimonial sections build trust, booking CTAs are prominent and frictionless. We integrate with your booking system (Acuity, Booksy, etc.).
SEO & Local Optimization
We implement on-page SEO (schema markup, title/meta optimization, internal linking), build local citation consistency across Google My Business + directories, and set up location-specific content if you serve multiple neighborhoods. Your website becomes discoverable for 'beauty services + your neighborhood' searches.
Launch & Optimization
We deploy your website, monitor first-week analytics, and begin A/B testing conversion elements (CTA placement, form fields, trust signals). We provide you with a monthly performance dashboard and optimization recommendations based on real visitor behavior.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York beauty & medspa brand
The median beauty & medspa client after 6 months
Download the exact checklist we use to audit beauty & medspa websites in New York. See where you stand against top performers on conversion, local SEO, and booking friction. Identify quick wins in 5 minutes.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see results from a new website?
Website redesign results are immediate (traffic, conversion rate improvements visible within weeks). SEO results take longer: expect 8–12 weeks for meaningful local search visibility, 4–6 months for sustained organic lead flow. The businesses who win are patient with SEO but aggressive on conversion optimization from day one.
Will you integrate my booking system (Acuity, Booksy, etc.)?
Yes. We integrate with all major beauty booking platforms. We also optimize the booking experience—removing friction points that prevent conversions. A better booking flow often increases online bookings by 30–40% without any traffic change.
Do you manage Google My Business and local citations?
Yes. Google My Business optimization and local citation consistency are core to our process. We audit your current presence, optimize your GMB profile, and fix citation inconsistencies across Yelp, Google, Apple Maps, and relevant directories. This directly impacts your Maps 3-pack ranking.
What if I'm already spending on Instagram ads? Will a website cannibalize that?
No—it amplifies it. A strong website gives your Instagram traffic somewhere to convert. Right now, Instagram clicks land on a bio link or messenger DM. With a conversion-optimized website, you turn Instagram followers into booked clients. Many clients reduce Instagram ad spend 20–30% and increase total bookings because the traffic converts better.
How much does a beauty & medspa website cost?
Website design + SEO setup: $8,000–$15,000. Ongoing SEO + optimization retainer: $1,500–$3,500/month depending on scope. We're transparent about costs and ROI—most clients recoup their investment in 2–4 months through new bookings.
FREE · NO COMMITMENT · 48HR TURNAROUND