Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Your competitors dominate local searches while you're trapped on Instagram. We build the social + search strategy that converts scrollers into clients.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Boston beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Boston spas compete on Instagram. Only you own Google.
Boston's beauty and medspa market is saturated with Instagram-first competitors, but 68% of local clients search 'near me' on Google before booking. The gap between social presence and local search visibility is costing you walk-in traffic and repeat business. Most Boston beauty businesses spend $5,800/month on digital marketing but see diminishing returns because they're only on one channel. We integrate social media with local SEO so you capture demand at every touchpoint.
The 3 places Boston beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
12K Instagram followers but only 3-4 online bookings per week. Competitors with smaller followings were booking 8-10+ clients weekly. Google Maps showed competitors in top 3 for all three locations; this client wasn't visible.
Rebuilt Google Business Profiles across all 3 locations, added 40+ local citations, and launched review generation campaign (went from 85 to 300+ reviews in 4 months)
— Michelle R.
Operations Manager
Read the full case study →BEFORE → AFTER
Monthly attributed bookings · BEFORE
12–16
Monthly attributed bookings · AFTER
28–35
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable system where Instagram builds community, Google Maps captures high-intent local searches, and paid campaigns fill gaps between organic cycles. Most clients see 40–60% increase in qualified bookings and a 2–3x ROI on ad spend within 6 months.
Audit Your Full Picture
We analyze your Instagram performance, Google Business Profile setup, competitor positioning, and existing client data. For Boston beauty businesses, we identify which local keywords you're missing and where your audience is actually searching. This is where we discover the gap between where you're marketing and where clients are buying.
Build Your Search Foundation
We optimize your Google Business Profile, create location-specific landing pages, and establish local SEO signals (citations, schema markup, review strategy). This ensures you show up when someone in Back Bay or Seaport searches 'botox near me' or 'medspa appointments Boston.'
Strategy Your Social Content
We map a 12-week content calendar that builds community (client testimonials, before/afters, educational content) while driving measurable conversions (booking CTAs, limited-time offers, retargeting). Each post is designed to convert not just engage.
Launch Paid + Organic Funnel
We activate retargeting campaigns to your warm audience (Instagram followers, past website visitors) and run cold traffic campaigns targeting Boston neighborhoods and demographics most likely to book. Social drives awareness; search captures intent.
Measure, Optimize, Scale
We provide weekly reporting on bookings generated, cost per lead, organic traffic growth, and social ROI. Every campaign adjustment is data-backed. You'll see exactly which channels and messages drive revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston beauty & medspa brand
The median beauty & medspa client after 6 months
A 25-page guide showing exactly how top-performing Boston beauty and medspa clinics integrate social media with local search to scale beyond referrals and walk-ins.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other social media agencies in Boston?
Most agencies focus on content creation and follower growth. We focus on revenue. Every campaign, post, and dollar spent is tied back to bookings and business outcome. We specialize in beauty/medspa because we understand your conversion funnel, your seasonal patterns, and your local competition. We're not generalists.
What does a typical retainer cost, and what's included?
Retainers range from $2,500–$6,500/month depending on scope (social management, paid ads, local SEO, reporting). We typically recommend starting with a 3-month engagement so you can see results before committing longer-term. Your first month covers audit + strategy; months 2-3 focus on execution and optimization.
How long before we see results?
Social media results are fastest—expect improved engagement and first conversions within 4-6 weeks. Local search (Google Maps) takes 8-12 weeks to show significant ranking improvements. Paid campaigns can generate bookings within days if set up correctly. We typically ask for 90 days to prove the full system works, then adjust from there.
Do you manage our Instagram for us, or just strategy?
Both. We can do full management (content creation, posting, community engagement, response to DMs) or advisory-only (you handle posting, we advise on strategy). Most clients start with full management in month 1-2 while we establish systems, then transition to lighter support once their team learns the framework. We're flexible.
What if we're already working with another agency?
No problem. We can audit what they're doing, identify gaps, and either recommend improvements or complement their work by handling paid search or local SEO. Or we can take everything over. We've inherited struggling campaigns and turned them around. The key is access to your ad accounts, analytics, and Google Business Profile.
FREE · NO COMMITMENT · 48HR TURNAROUND