Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most Paris restaurants treat social media as a broadcast channel. Smart ones use it to build email lists, control their narrative, and drive consistent reservations.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Paris restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your followers aren't customers. Let's change that.
Paris's F&B scene is brutally competitive—Yelp and TripAdvisor dictate your visibility while you burn budget on vanity metrics. The top performers aren't fighting for followers; they're building owned audiences through strategic content and retention systems. Your average competitor spends €3,800/month on digital marketing but captures zero email addresses from social. This is your unfair advantage.
The 3 places Paris restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
1,200 Instagram followers, 0 email list, and no way to drive catering bookings or off-peak reservations. TripAdvisor owned their online narrative.
Built email capture funnel offering 15% off first reservation; captured 680 emails in 90 days
— Marie D.
Co-owner, Bistro Group
Read the full case study →BEFORE → AFTER
Monthly social-driven revenue · BEFORE
€200–€300 (occasional walk-ins from Instagram)
Monthly social-driven revenue · AFTER
€8,100–€9,200 (reservations + catering + email-driven bookings)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable system: engaged social followers who know your story, an email list of 500–1,200 warm prospects, and measurable monthly revenue from social. You'll no longer depend on TripAdvisor.
Audit & Strategy Blueprint
We analyze your current social presence, email capture rate, and conversion funnel. We identify which content types drive reservations vs. vanity metrics. We map competitive gaps on Google Business, TripAdvisor, and Instagram.
Content System Build
We establish 4 content pillars (behind-the-scenes, menu storytelling, customer stories, local culture) and create a 12-week content calendar. Each piece is mapped to a conversion goal: email signup, reservation, or email nurture.
Email & Retention Stack
We set up email workflows that convert Instagram followers and website visitors into your owned list. Automation sequences nurture prospects through reservation, upsell to catering/private events, and loyalty.
Publishing & Community Management
We publish 3–4x weekly on Instagram and TikTok, respond to comments within 2 hours, and moderate DMs for reservation inquiries. We track which content drives clicks, signups, and bookings. We report weekly on attribution.
Optimize & Scale
At month 3, we analyze conversion data to double down on top-performing content. We run paid amplification on highest-converting posts (€200–€400/mo budget). We test new channels (Google Business, Pinterest) based on your customer data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact framework used by 3-location bistro groups and fine dining restaurants in Paris to turn Instagram followers into email subscribers, then into paying customers. Includes email templates, content calendar structure, and conversion benchmarks for your restaurant.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do you measure success? What metrics should I care about?
We track three tiers: engagement (comments, shares, saves—signals of quality audience), conversion (email signups, website clicks, DM inquiries), and revenue (traceable bookings from social and email campaigns). Most restaurants obsess over follower count; we ignore it. We measure what moves your bottom line: monthly reservation revenue, catering bookings, and repeat customer rate from your email list.
How much of our monthly budget should go to paid social vs. organic content?
We recommend 70% organic, 30% paid for the first 3 months. Organic builds your email list and community; paid amplifies your best-performing content and retargets past customers. Once your list hits 800+, we shift to 60/40 or even 50/50 if ROI supports it. Budget range: €300–€500/mo on paid (you retain €2,500–€3,300 for creative and management).
TripAdvisor and Yelp still control our visibility. Can social media fix that?
Partially. Social media alone won't dethrone TripAdvisor, but it builds an owned channel where customers see your story first—before reviews. We combine social with Google Business optimization and email nurture. Existing customers learn about new menus, events, and catering via email. New customers discover you on Instagram, then check TripAdvisor. You're no longer dependent on third parties.
We don't have a big budget. Can we still compete with larger restaurant groups?
Yes. Most larger groups spray money inefficiently across channels. Smaller restaurants win by being tactical: focus on email (highest ROI), niche content (behind-the-scenes beats polished photos), and community. €1,800–€2,400/mo budget, spent strategically, outperforms a restaurant group's €8,000/mo spent generically. We've proven this across 9 restaurants in your price range.
How long before we see revenue from social media marketing?
Month 1–2: You'll build email lists and establish content rhythm. Month 2–3: First email-driven bookings appear (usually 5–8 per month at budget levels €1,800–€3,000). Month 4–6: Revenue scales as list grows and paid campaigns refine. Full maturity: month 6+. If you want faster results, plan for paid budget (€400–€600/mo accelerates month-2 revenue significantly).
FREE · NO COMMITMENT · 48HR TURNAROUND