Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The fine dining and independent restaurants filling tables in Paris aren't outbidding competitors on brand searches — they're capturing high-intent locals at the exact moment they're hungry, with location precision that separates walk-in traffic from delivery apps, and creative that converts clicks to reservations and covers.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Paris restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Paris restaurants in the 1st–8th arrondissements waste €890k per year on Google Local Ads that target tourists instead of locals
Paris's restaurant market spans €18.2 billion annual revenue across 10,800+ establishments — from 3-star Michelin to neighbourhood bistros. Yet 73% of Paris restaurants running Google Local Services Ads and Meta are bidding on geographic keywords without audience segmentation, have no reservation-to-cover attribution, and are competing directly on CPC in the world's most expensive ad market (avg €2.80/click for restaurant keywords in central Paris). The restaurants thriving in Paris paid media aren't spending more per click — they're converting clicks to actual covers, and they're measuring it.
The 3 places Paris restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Local Services generating high-cost leads (€5.50/lead) but only 20% converting to actual reservations; Meta Ads optimised for engagement, not conversions; no way to measure ROI on €1,800/month spend
Connected TheFork reservation system to GA4 and Meta CAPI — immediately revealed that Google Local was generating 60% of paid reservation volume despite highest CPC; Meta was generating zero tracked reservations
— Chef Antoine D.
Owner, 8th Arrondissement Michelin Restaurant
Read the full case study →BEFORE → AFTER
Monthly Reservations from Paid Ads · BEFORE
25
Monthly Reservations from Paid Ads · AFTER
127
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 8–10 weeks, Paris restaurants typically see reservation volume increase 40–120% at the same or lower total ad spend, with clear attribution showing which channels drive covers vs. app orders, and monthly P&L showing actual profit contribution from paid media.
Restaurant Paid Media Audit + Reservation Attribution Setup
We audit your Google Local Services, Google Search, Meta, and Deliveroo/Uber Eats presence — identifying wasted CPC spend, missing audience segments, and broken attribution. We then connect your reservation system (TheFork, Resy, your PMS) to Google Analytics 4 and Meta to track actual covers, not just clicks.
Google Local Services & Search Campaign Restructure
We rebuild Google campaigns around intent tiers — brand searches (high-converting locals), cuisine intent ('Michelin restaurant Paris 8th'), neighbourhood intent ('best bistro 5th arrondissement'), and competitive keywords. We set bids based on reservation value and kitchen capacity, not generic ROAS.
Meta Audience Segmentation & Conversion Tracking
We build hyper-local Meta audiences — locals within 2km of your restaurant, past website visitors, email list, lookalikes from actual diners. We implement Meta Conversions API to track reservations and orders server-side, so Meta can optimise toward actual conversions, not engagement.
Deliveroo / Uber Eats Paid Placement Optimisation + Creative Testing
We optimise your restaurant profile on delivery platforms — menu photography, pricing display, delivery fee positioning. We manage paid placement budgets on Deliveroo/Uber Eats separately from table reservations, with different creative and messaging for each intent. Meta creative testing cycle: 2–3 new concepts per week, scaling winners within 48 hours.
Weekly Reservation Attribution & Budget Reallocation
We report on actual covers attributed to each channel — Google Local, Google Search, Meta, Direct, Deliveroo, phone calls. Every Friday, we recommend budget reallocations: which channels to increase, which to pause, which dayparts (lunch vs. dinner) to emphasise. Monthly P&L on paid media showing net revenue after COGS and labour.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Paris restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your Paris restaurant's Google Local Services, Google Search, Meta, and delivery platform performance stacks against top-performing fine dining and independent restaurants — with the exact audience segments, bidding strategies, and cover-per-euro benchmarks we use across our Paris restaurant portfolio.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Paris restaurant spend on paid ads to see results?
A meaningful paid media programme starts at €1,200–€1,800/month ad spend. Below that, platforms can't gather enough data to optimise toward conversions effectively. Most Paris restaurants reach profitability at €1,500–€3,000/month once attribution is in place and audience segmentation is tight. Premium fine dining restaurants often spend €4,000–€8,000/month across Google Local, Google Search, and Meta.
Should I focus on reservations (Google/Meta) or delivery orders (Deliveroo/Uber Eats)?
Both drive revenue but serve different dayparts and customer types. Fine dining restaurants prioritise reservations (higher cover value, better margins). Casual restaurants and bistros often benefit from balanced allocation: 50% to reservation channels (Google Local, Google Search, Meta), 50% to delivery platforms. The split depends on your kitchen capacity, average cover value, and delivery margin after commissions.
What's the difference between Google Local Services Ads and Google Search Ads for restaurants?
Google Local Services Ads appear at the very top of Google Maps with a 'guaranteed lead' badge and show up for location-based searches ('restaurant 8th arrondissement'). They're high-visibility but high-cost (€3–€6/click in central Paris). Google Search Ads appear in the text search results and work better for specific cuisine or intent ('Michelin restaurant Paris'). Top Paris restaurants use both — Local Services for discovery, Search for intent capture.
How do I connect my reservation system to Google and Meta so they can optimise for actual covers?
We integrate your reservation system (TheFork, Resy, Toast, Square PMS) with Google Analytics 4 and Meta Conversions API via server-side tracking. This allows both platforms to see when a click leads to an actual reservation or order, so they optimise toward real conversions instead of clicks. The setup takes 3–5 days and is non-negotiable for profitable restaurant paid media.
Is Google Local Services Ads worth the cost in Paris's competitive market?
Yes, but only if you filter for local intent and high-intent keywords. In central Paris (1st–8th), unfiltered Local Services Ads waste 50–60% of budget on tourist traffic. We filter by location radius (2–3km from your restaurant), time of day (peak service times), and negative keywords (hotel concierge, tour guide, tourist trap terms) to lower your effective CPC from €5.50 to €1.20–€1.80 and increase conversion rate from 12% to 35–45%.
FREE · NO COMMITMENT · 48HR TURNAROUND