Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Lyon restaurants waste €2,600/month on unfocused campaigns. We reverse that with precision targeting that fills tables.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Lyon restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads reach hungry customers, not just browsers.
Lyon's restaurant scene is saturated but fragmented. Most owners rely on Yelp and TripAdvisor—platforms that take 15-20% commission and give you zero customer data. Your email list is probably dead. Delivery search queries go to your competitors because you're bidding on generic terms. Paid marketing in Lyon's F&B space isn't about reach; it's about owning the intent moments when someone searches 'restaurant near me' or 'catering Lyon.' The restaurants winning right now aren't the biggest—they're the ones with intentional, data-driven campaigns.
The 3 places Lyon restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running a single generic Google Ads campaign across all locations. €2,800/month spend generated low-intent clicks; only 12% converted to bookings. No differentiation between walk-in, reservation, and catering demand. Yelp reviews were strong, but no owned audience to drive repeat business.
Separated campaigns by location and diner intent: walk-in (brand + local discovery), reservations (intent keywords), catering (B2B targeting of corporate event planners and venues in Lyon).
— Marc T.
Owner, Multi-Location Bistro Group
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Channels · BEFORE
128 bookings/month
Monthly Bookings from Paid Channels · AFTER
247 bookings/month (+93%)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you own a segmented, high-intent paid strategy that reduces cost-per-booking by 40–60% and builds a repeatable retention engine via email and retargeting. Your ad budget stops leaking into browsers and starts filling tables with diners who stay loyal.
Audit & Intent Mapping
We analyse your current spend, keyword strategy, and audience data. We map the customer journey specific to Lyon—from 'where to eat tonight' through booking confirmation. We identify which searches convert (walk-in vs. reservation vs. delivery) and where your budget leaks.
Audience & Retention Build
We segment your campaigns by diner type (local repeat, tourists, corporate events, delivery). We set up email capture from booking confirmations and retargeting audiences from your website and social. Your first owned-audience assets are built here.
High-Intent Keyword Strategy
We build keyword clusters around delivery, catering, private events, and local discovery—verticals Lyon F&B owners consistently ignore. We eliminate broad terms and focus budget on searches that show purchase intent within 48 hours.
Creative & Landing Optimization
We audit your ad copy and landing pages for clarity and conversion friction. We test menu-specific ads, urgency triggers (availability, limited offers), and mobile booking flows. Each ad speaks to a specific diner need, not generic restaurant promotion.
Launch, Monitor & Optimize
Campaigns go live with daily monitoring. We track bookings by source, cost per confirmed diner, and repeat-customer conversion rates. Weekly adjustments reduce wasted spend and amplify high-performing keywords and audiences.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-backed guide to how restaurants in Lyon are cutting ad waste and filling tables. Includes keyword strategies, audience segmentation templates, and the exact metrics you should track.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
We already run Google Ads. Why would we need an agency?
Most restaurant owners run flat-structure campaigns optimized for clicks, not conversions. You're probably bidding on 50+ generic keywords and reaching unqualified traffic. We restructure your account by diner intent (walk-in, reservation, catering, delivery), rebuild audience strategy, and reallocate your budget to high-intent keywords you're probably ignoring. Most clients see 40–60% cost-per-booking improvement within 90 days. That's not possible without strategic restructuring.
How long before we see results?
Quick wins appear within 2–3 weeks (negative keyword addition, bid optimization, audience setup). Meaningful cost-per-booking improvement shows within 8–12 weeks. Retention-driven revenue (email, retargeting) compounds over 4–6 months. We share live data weekly, so you'll see what's working and what isn't in real-time.
What if our current ad budget is only €1,500/month?
We can work with any budget. Smaller budgets mean we focus deeper on high-intent, lower-cost-per-click keywords and local retention (email, retargeting). A structured €1,500/month campaign will outperform an unstructured €2,600/month one. We'll grow your budget recommendations as your ROAS improves.
Do you manage social media ads or just Google?
We handle both. Google Search captures high-intent diners ('where to eat tonight'). Facebook and Instagram retarget past visitors and build brand awareness. For most restaurants, the split is 70% Google Search (bookings) and 30% social (retention + brand). We optimize both as one ecosystem.
How is this different from hiring an in-house marketer?
An in-house hire costs €2,400–€3,200/month and takes 6–8 weeks to ramp. With us, you get a team (strategist, analyst, specialist) from day one, proven playbooks, real-time optimization, and guaranteed accountability. Plus, our retainers start at €1,200/month. For most restaurants, agency support is 30–50% cheaper and faster.
FREE · NO COMMITMENT · 48HR TURNAROUND