Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Your social media strategy determines whether customers find you or your competitor. We build community and drive catering bookings.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Lyon restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
58,000 Lyon restaurants compete for attention. Most lose to Yelp.
Lyon's F&B scene is thriving—biotech workers, students, and tourists create consistent demand. Yet most restaurants abdicate their search presence to Yelp and TripAdvisor, losing email lists and repeat customers in the process. Social media isn't entertainment for restaurants; it's your direct sales and retention channel. The gap between restaurants using TikTok and Instagram strategically versus those posting sporadically is €3,000–€8,000 in lost monthly revenue per venue.
The 3 places Lyon restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram followers plateaued at 1,200; catering inquiries averaged 2–3 per month. Most repeat customers came from word-of-mouth or Yelp reviews, not from social. Email list was non-existent.
Built weekly behind-the-scenes and chef-focused Reels showcasing seasonal menu development and local ingredient sourcing—resonated with corporate event planners.
— Marie L.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Catering Inquiries · BEFORE
2–3
Monthly Catering Inquiries · AFTER
9–11
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your social channels become a direct sales engine: email subscriber base grows 12–18% monthly, catering inquiries increase 40–60%, and repeat customer bookings from social-to-email funnels account for 25–35% of revenue. You reclaim control from Yelp and build a loyal community that books year-round.
Audit & Strategy Workshop
We analyze your current social presence, competitor landscape (Yelp, TripAdvisor, Instagram, Google Local), and identify where catering/delivery inquiries come from today. We interview your team to understand peak demand periods and your ideal customer (tourists, corporate events, neighborhood regulars).
Content & Community Plan
We build a content calendar that balances visual storytelling (Reels, TikTok), behind-the-scenes team moments, user-generated content campaigns, and catering/event showcases. Each piece is designed to move followers toward email signup or booking inquiry.
Email List & Funnel Setup
We configure email capture mechanics (in-bio links, Stories CTAs, Discord/WhatsApp for catering inquiries) and build welcome sequences for new subscribers. Integration with your booking/POS system ensures leads flow directly to your team.
Paid Social & Local Optimization
We launch targeted campaigns on Instagram and TikTok to reach Presqu'île professionals, Part-Dieu office workers, and catering/event planners. We also optimize your Google Local profile to rank for 'catering near me' and 'delivery in Lyon' queries.
Reporting & Optimization
Monthly dashboards track follower growth, email subscriber growth, catering inquiry volume, repeat booking rate, and revenue attribution. We test new content formats, refine audience targeting, and adjust spend based on what drives actual bookings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Lyon restaurants & f&b brand
The median restaurants & f&b client after 6 months
Discover the 3 content formats that drive catering inquiries + email subscribers, and the one platform mistake costing you delivery orders. Free, data-backed, built for Lyon's market.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from just posting on Instagram myself?
Posting and strategy are opposites. Posting = content. Strategy = architecture for how that content converts followers into email subscribers, email subscribers into repeat bookings, and repeats into catering contracts. We design funnels, test messaging, build email sequences, and optimize based on revenue—not just likes. Most restaurants post because they feel they should; we post because each piece serves a business goal.
Why should I focus on building an email list if I already have 2,000 Instagram followers?
Instagram followers are Instagram's asset, not yours. The algorithm can change tomorrow and your reach drops 60%. Email subscribers are your asset. They don't expire, they're not subject to algorithm changes, and they have a 3–5x higher lifetime value than social-only followers. A restaurant with 800 engaged email subscribers and a catering nurture sequence will outperform one with 5,000 random Instagram followers. Email is how you build a business; social is how you build an audience.
How much should I expect to spend on paid social ads?
Depends on your goals. To test messaging and build your email list: €300–€600/month is sufficient. To scale delivery orders or catering inquiries: €1,000–€2,500/month typical for Lyon restaurants. We recommend starting with email list-building (highest ROI, lowest risk) and scaling paid spend only once organic community is engaged. Most clients see positive ROI on paid ads within 6–8 weeks if email funnel is strong.
Will this strategy work for a small neighborhood restaurant or a high-end fine dining establishment?
Yes. The framework adapts. A neighborhood pizzeria uses TikTok, user-generated content, and loyalty mechanics. A fine-dining establishment uses behind-the-scenes storytelling, event/tasting menu showcases, and corporate catering funnels. The core is the same: move followers to email, segment by intent, nurture to booking. We've succeeded with 40-seat neighborhood spots and 150-seat fine dining. The strategy is flexible; the results are consistent.
What if Yelp and TripAdvisor reviews are already my primary source of customers?
Good—that means customers trust reviews. Our job is to (1) redirect that trust to your owned channels (Google Local, email), (2) build review velocity across platforms (including Google), and (3) use social to drive repeat bookings so you don't have to rely on review discovery for every customer. Yelp won't disappear, but your business shouldn't depend on it. Social + email = direct relationship with your customers.
FREE · NO COMMITMENT · 48HR TURNAROUND