Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Marseille's 45,000 SMBs compete for attention. Most lose to TripAdvisor and outdated strategies. We rebuild your social community to own your own customer base.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Marseille restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your restaurant's social presence is leaving money on the table.
Marseille's restaurant scene thrives on tourism and local discovery—but most F&B owners rely entirely on review platforms they don't control. Instagram, TikTok, and email remain vastly underlevered for catering, delivery, and repeat bookings. With an average digital spend of €2,200/month, restaurants that consolidate their social strategy and build direct email lists capture 3x more predictable revenue than those posting reactively.
The 3 places Marseille restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Post-pandemic, foot traffic recovered but catering—their highest-margin service—remained invisible. Instagram had 800 followers with 0.8% engagement. No email list. Competitors in Euroméditerranée were stealing group and corporate bookings.
Redesigned Instagram as a catering storytelling hub: behind-the-scenes prep, client testimonials, plated menu shots, and catering case studies.
— Marie L.
Owner, Bistro Méditerranée
Read the full case study →BEFORE → AFTER
Monthly Catering Revenue · BEFORE
€800–€1,200
Monthly Catering Revenue · AFTER
€2,800–€3,600
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your Instagram, TikTok, and email channels work as a unified retention engine. You own a 2,000–5,000 person email list of customers who know about your catering and delivery services. Repeat customer visits increase by 35–50%, and catering inquiries rise 3x. You stop chasing likes and start measuring what matters: revenue.
Audit your social debt.
We analyse your current Instagram, TikTok, and Google presence—and compare you against top performers in Marseille's F&B space. We identify which content types drive actual bookings, which platforms your ideal customer uses, and where you're losing share to competitors. You'll see exactly why your follower count doesn't translate to sales.
Build your content engine.
We design a 12-week content calendar that balances behind-the-scenes storytelling, customer testimonials, catering/delivery service highlights, and community engagement. Every post has a job: build trust, drive engagement, or convert to email. Content is tailored to Marseille's seasonal tourism patterns and local events.
Launch your email capture strategy.
We set up lead magnets (exclusive menu previews, loyalty discounts, catering packages) and integrate your social channels with a simple email platform. Every social follower becomes a prospect you own. We establish automated sequences for new subscribers and seasonal campaigns.
Optimize for your service mix.
We implement service-specific content funnels: dine-in, takeaway, delivery, catering, private events. Each funnel has its own messaging, CTAs, and email nurture sequence. This ensures catering inquiries and delivery orders are visible and prioritized in your content strategy.
Measure and iterate.
We establish a monthly reporting cadence that tracks follower growth, engagement rate, email list growth, click-through rates, and attributed revenue. You'll see which content drives catering inquiries, which email sequences convert to repeat bookings, and where to double down. Monthly strategy calls ensure we adjust based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Marseille restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-backed 24-point checklist showing exactly which social tactics drive repeat customers, catering inquiries, and email list growth. See where you rank against top performers in Marseille's F&B market.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see revenue attributed to social media?
Email list growth and engagement metrics are visible in Week 4–6. Attributed revenue (traceable bookings, orders, catering inquiries) typically appears in Month 2–3 as your email sequences mature and followers move into the funnel. Most clients see 2–3x ROI on service-specific campaigns (like catering) within 6 months.
Do you create content for us, or just strategy?
Both. We provide a 12-week content calendar, content briefs, and 2 weeks of pre-produced content to get you started. We also train your team or work with your existing social manager to execute consistently. Think of us as your strategy partner and creative collaborator, not a replacement for your team.
What if we don't have an email list yet?
That's actually common. We build your email strategy from scratch: set up the platform, design lead magnets (menu previews, loyalty discounts, catering packages), integrate with your social channels, and create automated sequences. Most clients go from 0 to 1,000 subscribers within 8 weeks.
How is this different from managing our Facebook page ourselves?
DIY social rarely scales. The difference: we audit your market, design a conversion funnel (not just content), integrate email and SMS, measure attributed revenue, and iterate monthly based on data. We also handle the time burden—strategy, content, posting, email sequences—so you focus on running the restaurant.
Will you help with catering and delivery specifically?
Yes. Catering and delivery are service-specific funnels in our strategy. We create dedicated content highlighting these services, build email campaigns for catering inquiries, and set up CTAs that drive qualified leads to you. Most clients see catering and delivery order volume triple within 6 months.
FREE · NO COMMITMENT · 48HR TURNAROUND