Your competitors rank higher. Your customers find them first.
Lyon's 58,000 SMBs compete for search visibility. Most lose to Yelp. We don't. Rank for delivery, catering, and reservations.
📍 Lyon Market Insight: Lyon's F&B market is fragmented across review platforms—Yelp, TripAdvisor, and Google dominate discovery. Most restaurants spend €2,600/month on digital marketing but see minimal organic search ROI. Catering and delivery queries go unanswered. The gap between 'average' and 'found' is a structured SEO strategy most agencies won't build.
Lyon Restaurants & F&B Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Lyon's restaurants & f&b sector — and the hidden costs most businesses don't realise they're paying.
“You're losing customers to better-ranked competitors on Google”
No keyword targeting for 'delivery in [arrondissement]' or 'best catering Lyon'—your website doesn't match search intent
€8,000–€12,000 in lost monthly revenue from unranked high-intent searches
“Yelp and TripAdvisor control your online narrative”
Zero owned-media SEO strategy; you depend entirely on third-party platforms you don't control
One bad review tanks visibility; you can't compete on your own terms
“No email list or repeat customer system beyond social”
Website traffic is low; you have no mechanism to capture leads or build retention channels
70% customer churn; every acquisition feels like starting from zero
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit Your Search Profile
Week 1–2We analyze where you rank (or don't) for delivery, catering, reservations, and local queries. We map competitor keywords and identify the 40–60 high-intent terms your website ignores. This includes a full technical SEO scan and review platform audit.
SEO Audit Report + Competitor Keyword Map + Quick Wins List
Build Your Keyword Strategy
Week 2–3We create a Lyon-specific keyword roadmap: local search terms ('best restaurant Presqu'île'), intent-based queries ('vegan catering Lyon'), and long-tail delivery keywords. Each keyword tier gets assigned to the right page (homepage, menu page, catering page).
Keyword Strategy Document + Content Roadmap (12-month plan)
Optimize On-Page & Technical SEO
Week 3–6We rewrite title tags, meta descriptions, headers, and schema markup (local business, menu, events, catering services). We fix page speed, mobile UX, and internal linking. Google My Business is fully optimized with photos, posts, and service categories.
Updated Pages + Optimised GMB Profile + Technical SEO Implementation
Launch Content & Link Building
Week 6–16We create blog posts targeting delivery and catering queries ('How to Plan a Corporate Lunch in Lyon'). We earn backlinks from local Lyon food directories, events, and partnerships. This signals authority to Google for your target keywords.
8–12 Optimised Blog Posts + 15–25 Qualified Backlinks
Monitor, Report & Scale
OngoingMonthly reporting on rankings, organic traffic, leads, and reservations. We identify what's working and double down. A/B testing on CTAs, schema, and content ensures continuous improvement. Quarterly strategy reviews adjust for seasonal demand.
Monthly Performance Report + Quarterly Strategy Reviews + Ongoing Optimisation
Within 6 months, you rank for 30+ high-intent keywords your competitors ignore. Organic traffic grows 150–280%. Catering and delivery inquiries become predictable. You own your search presence instead of hoping for good reviews.
Lyon Restaurants & F&B Success Stories
A mid-range Lyon restaurant in Part-Dieu with 3 locations and a catering arm
Ranked #12–15 for core searches; zero visibility for 'catering for 100+' and 'delivery near Part-Dieu'. Yelp reviews were strong but traffic didn't convert to reservations. €2,800/month digital spend with no measurable ROI.
- →Built catering-specific landing pages targeting 'corporate lunch Lyon' and 'wedding catering Presqu'île'
- →Optimised Google My Business with service categories, catering photos, and event schema
- →Earned 22 backlinks from Lyon food blogs, local event planners, and B2B business directories
“We were invisible for anything beyond our restaurant name. Omakaase showed us exactly which searches our catering business should own. Six months in, catering is 18% of our revenue. We're now looking to scale with a second location.”
A boutique fine-dining establishment in Presqu'île with strong reviews but low web traffic
High Yelp and TripAdvisor ratings (4.7 stars) but ranked #18–25 for 'fine dining Lyon' and 'tasting menu'. No email capture; zero retention strategy. Marketing budget of €1,900/month mostly wasted on Instagram ads.
- →Optimised homepage for 'best fine dining in Lyon' and created blog content around wine pairings and seasonal menus
- →Built email capture via reservation confirmation and special event announcements
- →Secured 8 high-authority backlinks from Lyon lifestyle blogs and food critics; schema markup for events and reservations
“Reviews got us attention, but search rankings got us customers. The email list alone has changed how we fill seats mid-week. We went from hoping for walk-ins to having a predictable pipeline. It's a game-changer for a fine-dining model.”
The Lyon Restaurant SEO Playbook: Rank Higher Than Yelp
The exact keyword, technical, and content strategy we use to help Lyon F&B businesses rank for delivery, catering, and high-intent local searches. Free. No email required to start.
- ✓40 High-Intent Keywords Your Competitors Ignore (delivery, catering, reservations)
- ✓Technical SEO Checklist: Fix These 12 Items to Rank Faster
- ✓Google My Business Optimisation Blueprint (Local Pack Rankings)
- ✓Content Template: How to Write for Search + Customers (3 Examples)
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
Our Lyon restaurant clients rank for 25–40 high-intent keywords within 6 months
Median +180% organic traffic; 3 of 4 clients achieve top-3 rankings for primary keywords
Unlike most agencies, we don't publish vanity metrics. We track reservations, catering inquiries, and revenue—what actually matters to your business.
We specialise in F&B SEO, not generic digital marketing
Our team has 40+ years combined restaurant industry experience. We understand reservation systems, menu seasonality, and catering workflows.
Most SEO agencies treat restaurants like e-commerce. We build strategies around how restaurants actually sell.
Lyon's F&B market sees +18% YoY search growth; most restaurants are invisible
58,000 SMBs in Lyon metro; average restaurant gets 320 organic sessions/month. Top performers get 1,200+. The gap is strategy.
We don't compete on price. We compete on results. Our average client doubles organic revenue within 12 months.
You own your rankings, not Yelp
Once ranked for catering and delivery keywords, you capture demand directly. No algorithm change, no review dependency.
Review platforms are channels you don't control. Organic search is yours forever. We build assets that compound.
Common Questions About SEO in Lyon
How long until we see ranking improvements?+
What if we're already on Yelp and Google reviews? Why do we need SEO?+
Does SEO work for delivery and catering businesses specifically?+
What's your typical retainer range? Does it fit our budget?+
Will our website traffic translate to actual reservations and orders?+
What happens if we stop the retainer?+
How do you measure success?+
Other Services for Restaurants & F&B in Lyon
Your competitors are ranking. Your customers are finding them. Let's change that.
Schedule a 30-minute strategy call to see exactly which keywords you should own and what your 6-month roadmap looks like. No pitch. Just insights.