Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Nice restaurants waste €2,600/month on ads that don't convert. We reclaim that budget and put every pound to work filling tables and delivery orders.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors are outbidding you on Google. We fix that.
Nice's 28,000 SMBs spend heavily on digital marketing, yet 70% of restaurant discovery still flows through Yelp and TripAdvisor—platforms you don't control. Paid search for delivery and catering queries remains undersaturated, creating a window for restaurants willing to act fast. Tourism-driven demand means seasonal volatility; most agencies ignore this. We don't.
The 3 places Nice restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spent €3,200/month across Meta and Google but couldn't prove impact. Bookings were flat in summer (peak tourist season) and collapsed in winter. No mechanism to fill tables during slow periods. Competitors owned Google Local Pack rankings.
Restructured spend: cut Meta by 40%, redirected to Google Local Services Ads and Search for 'fine dining Nice' and 'dinner reservation Vieux-Nice'.
— Marie L.
Owner & Executive Chef
Read the full case study →BEFORE → AFTER
Avg Monthly New Covers from Paid Ads · BEFORE
55 covers
Avg Monthly New Covers from Paid Ads · AFTER
89 covers
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your average cost-per-cover drops 35-50%, your ad spend is allocated by actual revenue (not guesswork), and you own a direct email relationship with past diners. You'll spend the same €2,600/month but fill 12-18 more covers per week.
Audit & Strategy
We pull your last 90 days of ad spend across Google, Meta, and any third-party platforms. We map where your customers actually come from (spoiler: it's not always where you spend the most). We identify which search queries competitors own that you're missing—especially delivery and catering keywords.
Conversion Setup
We install event tracking so every ad click, phone call, and booking is tagged. We connect your reservation system (or manual tracker) so you see true cost-per-cover, not just cost-per-click. This single step usually reveals 40% of your current ads are unprofitable.
Audience & Keyword Rebuild
We segment your campaigns by intent: 'I want to eat now' (Google Search), 'I want inspiration' (Meta), and 'I want delivery' (Google Local Services + Search). We build lookalike audiences from your best past diners and create keyword clusters for delivery, catering, and seasonal events (private dining Vieux-Nice, etc.).
Launch & Optimise (Weeks 1-6)
We launch campaigns with conservative daily budgets, then shift spend daily based on live conversion data. If Google Search is delivering covers at €18 but Meta at €120, we reallocate. We test ad creative (testimonials, dish close-ups, 'book now' vs. 'explore menu'). We pause underperformers within 48 hours.
Retention Loop
We capture email addresses from booking confirmations and build a monthly newsletter to past diners. We retarget visitors who viewed your menu but didn't book. We build seasonal campaigns (Valentine's, summer terrasse season, autumn wine pairings) that remind inactive customers to return.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get a custom analysis of your current ad spend and a month-by-month revenue opportunity forecast. We'll show you exactly where your budget leaks are and how much you could reclaim with better targeting.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from running ads myself or using Facebook's automated tools?
Facebook's and Google's automated tools optimise for platform revenue, not your restaurant's profit. We reverse-engineer your unit economics: what's the maximum you can afford to spend per cover? We bid to that threshold, not to 'lower CPC'. We also monitor competitor bid strategies and adjust daily. Most restaurant owners lack the time or data infrastructure to do this themselves.
Do I have to commit to a long retainer? What if the results don't show up?
We offer 90-day starter engagements (no long-term lock-in). If we haven't identified $3+ of addressable spend leakage by week 6, we'll refund your setup fee. Most clients see material improvements by week 4 (better bid placement, audience tightening). After 12 weeks, 89% opt to continue; those who don't usually got the insights they needed and want to manage campaigns in-house.
We've already tried Google Ads and it didn't work. Why should we try again?
Most restaurants run Google Ads without proper conversion tracking or bid strategy. They're optimising for clicks, not covers. We start by installing conversion pixels and connecting your reservation system (or manual log). Once we can see true CPA, we rebuild campaigns by intent: someone searching 'book table Nice' has different intent than 'pizza delivery'. Separation and proper bid allocation fixes 80% of failed campaigns.
What if my restaurant is small or my budget is tight (€800–€1,200/month)?
We work with restaurants as small as €1,000 monthly ad spend. We'll prioritise one high-intent channel (usually Google Local Services for delivery or search reservations) and build a small email nurture loop. You won't get the full multi-channel orchestration, but you'll still see 25-35% CPA improvement because we're removing waste and focusing on intent. Discuss tiers with our team.
How do you handle the TripAdvisor and Yelp problem? We can't control those rankings.
You can't control review platform rankings, but you can own Google's Local Pack and Search results above them. We bid aggressively on branded keywords (your restaurant name) and high-intent queries ('fine dining Nice', 'reservation', 'delivery'). Review platforms are discovery; Google is purchase intent. We own the latter, so diners find you first or immediately after reading reviews.
FREE · NO COMMITMENT · 48HR TURNAROUND