Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Social media drives 47% of restaurant discovery in Nice. Most F&B owners lose customers to better-organized competitors on Instagram and TikTok.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nice restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your Nice restaurant deserves better than social silence.
Nice's hospitality and tourism sectors are thriving, but restaurant competition is fierce. Most F&B owners in the metro rely on Yelp and TripAdvisor for visibility—leaving Instagram, TikTok, and email list-building untouched. This creates a gap: competitors with intentional social strategies capture delivery inquiries, catering bookings, and repeat customers that you're missing. Social media marketing isn't optional in Nice—it's how you compete against established brands and capture the Vieux-Nice and Promenade des Anglais foot traffic online.
The 3 places Nice restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
No TikTok presence, Instagram had 340 followers and sporadic posts. 85% of bookings still came from Yelp; email list was empty. Catering opportunities were being turned away because they had no visibility.
Launched weekly TikTok content showing kitchen prep, local ingredient sourcing, and family stories—tapping into Nice's tourism and 'authentic local' appeal.
— Marie L.
Owner
Read the full case study →BEFORE → AFTER
Monthly revenue from social channels · BEFORE
€0 (100% from Yelp/walk-in)
Monthly revenue from social channels · AFTER
€12,400 (reservations + catering + delivery orders)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a thriving social community, a growing email list of loyal customers, and predictable bookings and orders flowing directly from your channels—reducing your reliance on review platforms and increasing your profit margins.
Audit & Strategy Sprint
We analyse your current social presence, competitor strategies in Vieux-Nice and the Promenade, and customer behaviour on your top platforms. We identify which channels (Instagram, TikTok, Google Local) will drive the most qualified leads for your restaurant type and location.
Profile Optimization
We rewrite your Instagram, TikTok, and Facebook bios with keyword-rich copy for discoverability. Optimize photos, add CTAs (book now, order delivery), and ensure your Google Business Profile is complete—critical for 'restaurants near me' searches in Nice.
Content Creation & Scheduling
We produce 12–16 high-quality posts per month (behind-the-scenes, dish highlights, local events) and 4–6 Reels/TikTok videos. Every post is designed to drive engagement, shares, and email signups—not just vanity metrics. Content reflects Nice's tourism culture and local food scene.
Community & Email Growth
We engage with local followers, respond to comments, and build an email list via social CTAs ('Join our VIP list for specials'). This breaks your dependency on Yelp and TripAdvisor—you own the customer relationship and can market delivery, catering, and events directly.
Performance Tracking & Optimization
We monitor engagement, follower growth, website clicks, email open rates, and lead conversions. Monthly reports show which content drives real business (reservations, delivery orders, catering inquiries). We refine strategy based on data—not guesswork.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice restaurants & f&b brand
The median restaurants & f&b client after 6 months
A free, data-backed guide showing you exactly how successful restaurants in Nice are using Instagram, TikTok, and email to fill seats, drive delivery orders, and build catering revenue—without relying on Yelp or TripAdvisor.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why should we invest in social media if Yelp and TripAdvisor are already driving bookings?
Yelp and TripAdvisor own your customer data and control your narrative—you can't build a direct relationship, run email campaigns, or capture catering leads. Social media and email lists give you direct ownership of your audience, allowing you to drive repeat visits, promote delivery/catering, and reduce dependence on review platforms. Within 6 months, social typically accounts for 30–40% of bookings for our clients, while Yelp drops from 60% to 35%.
How much time does our team need to invest?
None. We handle content creation, posting, community management, and email campaigns. Your team provides occasional input (new menu items, event photos, customer stories) but the operational burden is entirely on us. Most clients spend 30 minutes per week providing us feedback and approval.
What if we don't have a large following yet?
Perfect. Starting from scratch (0–500 followers) is actually an advantage—we build the audience intentionally, aligned with your business goals, from day one. Within 3–4 months, most of our restaurant clients reach 2,000–3,500 followers with high engagement and conversion. Quality always beats size.
Can you help us with catering visibility and 'delivery near me' searches?
Yes. We optimize your Google Business Profile, create catering-specific social content, run targeted ads to event planners and corporate groups, and build email campaigns promoting your catering menu. Within 4–6 months, most clients see 2–4 catering bookings per month (avg €3,000–€5,000 each) directly attributed to our efforts.
How do you measure success? What metrics matter?
We track revenue-focused metrics: reservations/bookings from social, email subscribers and engagement, delivery/catering orders, repeat customer rate, and average customer lifetime value. Vanity metrics (likes, shares) are secondary. Monthly reports show your exact social attribution to revenue—no guesswork.
FREE · NO COMMITMENT · 48HR TURNAROUND