Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Nottingham restaurants lose £2,400+ monthly to platforms controlling their visibility. We build owned channels that drive repeat bookings and revenue.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nottingham restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
TripAdvisor owns your search presence. We'll own your community.
Nottingham's 26,000 SMBs include a thriving restaurant and F&B sector concentrated in the city centre and Lace Market, yet most operators rely entirely on third-party review platforms for discoverability. With average digital marketing budgets of £1,900 monthly, restaurants have the budget for social but lack the strategy to convert followers into regulars. Local delivery and catering search queries remain underserved—a gap where owned social channels and email lists generate disproportionate ROI. The restaurants winning in Nottingham are those building direct customer relationships, not renting visibility from Yelp.
The 3 places Nottingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relied entirely on TripAdvisor and word-of-mouth; Instagram had 1,200 followers but <0.8% engagement. No email list, no repeat customer tracking. Catering revenue was untapped—no mechanism to reach past diners with group offers.
Built email capture campaign promoting exclusive early-bird menu access; converted 14% of Instagram followers into email subscribers within 8 weeks.
— Marcus T.
Restaurant Owner
Read the full case study →BEFORE → AFTER
Monthly direct bookings (non-TripAdvisor) · BEFORE
12 bookings
Monthly direct bookings (non-TripAdvisor) · AFTER
38 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll own a direct audience of 500–2,000+ email subscribers, a proven content system that drives 3–5x higher engagement than competitors, and a repeatable revenue engine that converts followers into bookings and catering orders without relying on TripAdvisor or paid ads.
Audit your social presence
We analyse your current Instagram, TikTok, and Facebook performance against Nottingham F&B benchmarks. We map your audience demographics, engagement patterns, and competitor strategies. This reveals exactly where you're losing diners to rivals and where TripAdvisor is beating you.
Build email capture strategy
We design a lead magnet (exclusive menu preview, loyalty discount, VIP event early access) to convert social followers into email subscribers. We create the landing page, email sequence, and integration with your booking system. This turns passive followers into a direct, owned audience.
Create content calendar + community playbook
We design 12 weeks of content (food stories, behind-the-scenes, local partnerships, user-generated content, delivery/catering highlights) tailored to your audience and optimised for each platform. We build a playbook for responding to comments, managing community sentiment, and converting comments into direct messages and bookings.
Launch paid social campaigns
We run targeted campaigns on Instagram and TikTok to reach local diners and drive traffic to your lead magnet and booking page. We segment by audience (repeat customers, new locals, catering prospects) and optimise for bookings and email signups, not just impressions.
Implement email retention engine
We set up automated email sequences (post-visit thank you, catering upsell, loyalty rewards, event announcements) that turn one-time diners into regulars. We integrate booking data to trigger timely, relevant messages that drive repeat revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact system restaurants in Nottingham are using to convert Instagram followers into email subscribers and repeat bookings—without relying on TripAdvisor.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Email capture and engagement improvements are visible in weeks 2–3. Repeat booking increases and revenue impact typically emerge in weeks 8–12. Most clients report 18–26% lift in bookings by month 4.
Do we need to reduce spending on TripAdvisor or Just Eat?
Not immediately. We build your owned channels in parallel, then reduce platform dependency as email revenue grows. Most clients cut TripAdvisor spend by 30–50% after 6 months without losing bookings.
What if we don't have time to manage social daily?
We handle content creation, posting, and community management as part of the retainer. You approve content weekly, but we execute the day-to-day work. Most owners spend 3–5 hours monthly on strategy review.
How much does this cost?
Our retainer for restaurants in Nottingham ranges from £1,200–£2,800 monthly depending on scope (content creation, paid ads, email management, reporting). Most clients see email-driven ROI covering the cost within 3–4 months.
Will this work for our specific restaurant style (fine dining, casual, delivery, catering)?
Yes. We've worked with independent fine dining, casual bistros, delivery-focused, and catering businesses in Nottingham. The system adapts to your audience and business model. We customise the content calendar and email sequences to fit your positioning.
FREE · NO COMMITMENT · 48HR TURNAROUND
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