Built for Restaurants & F&B Brands That Have Outgrown Their Last Web Design Agency.
Reclaim search visibility, capture local delivery queries, and build a direct customer relationship. Web design engineered for F&B conversion.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Nottingham restaurants & f&b is a different game.
We’ve run Web Design here. We know what it takes.
Your Nottingham restaurant competes on Yelp, not your own site
Nottingham's 26,000 SMBs drive £1.9k monthly digital spend, yet restaurants remain trapped in third-party marketplaces. Yelp and TripAdvisor dominate diner search behaviour, but those platforms don't build your email list or retention capability. Delivery and catering search queries go unseen because most Nottingham restaurant websites lack proper keyword architecture and conversion design. A properly built website becomes your highest-ROI marketing asset—controlling your narrative, capturing leads directly, and competing on terms you own.
The 3 places Nottingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
99% of reservations came through phone or TripAdvisor. Website was 6 years old, not mobile-friendly, and had no way to capture customer email. Delivery searches ('fine dining delivery Nottingham') weren't showing their site. Mid-week bookings were leaving money on the table.
Rebuilt website with mobile-first design, integrated OpenTable reservations, and email capture incentive (£15 voucher for newsletter signup).
— Sarah M.
Owner
Read the full case study →BEFORE → AFTER
Monthly revenue attributed to website · BEFORE
£1,200–£1,800
Monthly revenue attributed to website · AFTER
£5,200–£6,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you own a website that ranks for local delivery and catering searches, converts diner traffic into bookings and orders at 3–4x the industry average, and builds an email list of repeat customers. You've reclaimed control from third-party platforms and created a sustainable, owned-channel revenue engine.
Competitive & Search Audit
We map how Nottingham diners search for restaurants like yours. We analyse what's working for your top 5 local competitors, identify the keywords controlling local delivery and catering search, and audit your current website against conversion benchmarks. This reveals where you're losing visibility and revenue.
Conversion Strategy & UX Design
We design the website architecture around your customer journey: discovery → browse menu → book/order → email capture → retention. Every page, button, and form is optimised for F&B conversion. We prioritise mobile (71% of restaurant searches happen on phone), fast load times, and trust signals (reviews, credentials, clear contact).
Local SEO Foundation & Content
We optimise your Google My Business profile, implement local schema markup, and create content targeting delivery and catering queries in your Nottingham postcode areas. This ensures you rank for 'restaurants near me', '[cuisine] delivery [postcode]', and event catering searches that drive bookings.
Email Capture & Automation Build
We implement email signup incentives (10% off first order, menu updates, exclusive events) and connect your CRM. This turns one-time website visitors into repeat customers. Every booking or email capture feeds into automated nurture sequences that drive walk-ins, reservations, and catering enquiries.
Launch, Training & Performance Tracking
We migrate your site, run performance testing, and train your team on CMS updates, email marketing, and how to use analytics data to make decisions. We establish baseline metrics (conversion rate, email signup rate, local search visibility) and monthly reporting so you see exactly what the website delivers.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
A practical audit checklist used by Omakaase to evaluate restaurant websites across 7 critical conversion areas. Identify exactly where your site is losing bookings, orders, and email subscribers—and what to fix first.
Median result across 12 restaurants & f&b Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does a restaurant website from Omakaase cost?
Web design projects typically range £3,500–£8,500 depending on complexity (menu integrations, online ordering, multi-location setup, content volume). This is a one-time investment. We don't lock you into retainers. Most clients see full ROI within 4–6 months through increased bookings and direct orders.
Will the website integrate with my booking system (OpenTable, Resy) or online ordering (Toast, Square)?
Yes. We integrate with your existing POS, booking platform, email marketing tool, and delivery system. If you don't have these systems, we recommend best-in-class options for restaurants and handle setup. Our goal is a seamless tech stack that captures and automates customer data.
Can you help me rank for 'delivery near me' and local Nottingham searches?
Absolutely. Local SEO is core to our approach. We optimise your Google My Business profile, implement location schema, create postcode-targeted content for delivery and catering intent, and build backlinks specific to Nottingham. Most clients rank top 3 for primary local keywords within 8–12 weeks.
What if I already have a website? Do I need a full rebuild?
Not necessarily. We audit first. If your existing site has good fundamentals (mobile-responsive, fast), we often optimise conversion, add email capture, and boost SEO. If it's outdated or poorly built (common), rebuild is faster and more cost-effective. The audit reveals the right path.
How do you help me build an email list if I don't have one today?
We design email signup incentives into the website (10% off, menu updates, exclusive events) and integrate your email platform (Mailchimp, ActiveCampaign, Klaviyo). After each booking or order, customers are automatically added. Within 3–6 months, most restaurants have 1,000–3,000 subscribers and see repeat-customer rates double.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Nottingham restaurants & f&b market diagnostic.
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