Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are bidding on delivery and takeaway searches you're missing. We show you how to own them.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Nottingham restaurants losing £2,400 monthly to wasted ad spend
Nottingham's 26,000 SMBs compete fiercely in F&B, but most restaurants spend £1,900/month on digital marketing with no clear attribution or retention strategy. Yelp and TripAdvisor dominate search presence, forcing restaurant owners into reactive pricing battles rather than strategic customer acquisition. Paid advertising spend in Nottingham's F&B sector is fragmented and poorly measured, meaning most budgets leak into channels that don't drive reservations or repeat orders. The restaurants winning right now aren't spending more—they're spending smarter on Google Ads, Facebook, and email retention strategies that TripAdvisor can't touch.
The 3 places Nottingham restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong word-of-mouth but losing delivery orders to competitors bidding on '[postcode] pizza delivery' searches. No visibility on Google for takeaway queries. Email list non-existent, so repeat customers were going to competitors.
Built 18 location-specific Google Ads campaigns targeting delivery and takeaway searches with post codes and neighbourhood modifiers (Lace Market, city centre, Basford).
— Marco T.
Owner, Nottingham city centre restaurant
Read the full case study →BEFORE → AFTER
Monthly ad spend efficiency · BEFORE
£2,100/month; no attribution, no repeat customer strategy.
Monthly ad spend efficiency · AFTER
£2,100/month generating £7,980 in attributable revenue; 62% of new customers from paid channels.
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, your paid ad spend will shift from a cost centre to a measurable customer acquisition engine, with clear cost-per-booking metrics and a growing email list of repeat customers. You'll own high-intent search queries in Nottingham that Yelp tries to monetise, and your retention rate will increase as email campaigns bring customers back at lower cost than new customer acquisition.
Audit & Strategy Sprint
We map your current ad spend across Google, Facebook, and any other channels, analyse competitor bids in your postcode, and identify the high-intent search queries you're losing to Yelp. We also benchmark your conversion setup and retention strategy against Nottingham's F&B leaders.
Google Ads Setup & Optimisation
We build or rebuild your Google Search campaigns targeting delivery, takeaway, and dine-in searches with location modifiers for Nottingham city centre and Lace Market. Each ad is structured to drive a specific action: booking, call, or order. We implement conversion tracking to prove which keywords fill seats.
Social & Retargeting Campaigns
We launch Facebook and Instagram ads targeting website visitors and past customers in Nottingham postcodes. These ads promote special offers, new menu items, or loyalty programs to bring repeat customers back. We exclude high-converters to keep CPA low and ROI high.
Email Capture & Retention System
We integrate email capture into your website, reservation system, and post-order follow-up. This builds your first-party audience—the asset Yelp and TripAdvisor can't touch. Your email list becomes a low-cost, high-ROI channel for repeat bookings and loyalty.
Measurement, Optimisation & Handover
We establish monthly reporting cadence showing cost per booking, ROAS, email engagement, and attribution across channels. We make real-time bid adjustments, pause underperforming keywords, and scale winners. You get a playbook and monthly calls to sustain growth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get a no-obligation review of your current ad spend, competitor benchmarks, and a clear roadmap showing exactly where you're losing delivery and dine-in orders to Yelp and untapped search keywords.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just running Google Ads myself or using a freelancer?
Most restaurant owners either underspend on setup (wrong keywords, no conversion tracking) or overspend on the wrong channels (brand awareness vs. bookings). We combine strategy, technical setup, and ongoing optimisation specific to F&B. We also build the email retention layer that freelancers typically skip—that's where the real long-term ROAS comes from. You get both quick wins (30 days) and sustainable growth (6–12 months).
What if I'm already running ads and they're not working?
We audit your account for free. Most restaurants have issues like: wrong conversion tracking, bidding on low-intent keywords, no location modifiers, or wasteful retargeting. We typically recover 40–60% of wasted spend within 30 days by fixing these basics. If your fundamentals are sound, we'll layer in email and social retargeting to improve ROAS.
How much should I budget for paid ads as a Nottingham restaurant?
Most Nottingham restaurants in your sector spend £900–£3,500/month depending on market and ambition. A typical starting point is £1,500–£2,500/month, which should generate £4,500–£8,000 in bookings/order revenue with proper setup. We'll recommend a budget after your audit, but budget matters less than ROAS. A well-optimised £1,500 campaign beats a poorly run £4,000 campaign.
How long until I see results?
Google Ads typically deliver attributed bookings within 2–4 weeks once campaigns are live. Email results take 60–90 days because you're building a list and nurturing it. Combined ROAS improvement (paid + email) is usually visible by month 2 and continues to improve through month 6 as data informs optimisation.
What happens if you get hit by Google algorithm changes or ad policy shifts?
We monitor policy and algorithm updates daily. We're on Google's industry partner network and get early notification of changes. More importantly, we don't build your entire strategy on one channel—we diversify across Google Ads, Facebook, and email so you're not dependent on a single platform. If Google changes tomorrow, your email list and Facebook audience are still yours.
FREE · NO COMMITMENT · 48HR TURNAROUND