Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most Minneapolis restaurants rely on Yelp. We build owned audiences that drive repeat customers and delivery orders.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Minneapolis restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Minneapolis restaurants losing sales to social media invisibility
Minneapolis's 55,000+ SMBs spend an average of $3,200 monthly on digital marketing, yet restaurants remain trapped in platform dependency—Yelp and TripAdvisor control search visibility while owned email lists sit empty. The North Loop and Downtown districts show highest competition, but restaurants with engaged social audiences capture 3x more catering and delivery inquiries. Social media for F&B isn't about content—it's about converting followers into email subscribers, repeat diners, and high-margin delivery customers.
The 3 places Minneapolis restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High Instagram followers (8,000+) but minimal email list (200 subscribers). New customer acquisition cost was $155 via ads; no system to convert social followers to repeat diners. Delivery orders were scattered across third-party platforms with no branded channel.
Built email capture system with 15% discount code—grew list to 2,800 subscribers in 90 days
— Sarah M.
Owner
Read the full case study →BEFORE → AFTER
Monthly Revenue from Email & Social · BEFORE
$2,100
Monthly Revenue from Email & Social · AFTER
$8,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Your restaurant builds a community of email subscribers and repeat customers who order 3–4x per month instead of once. Social media becomes your highest-ROI marketing channel—no longer dependent on Yelp or paid ads to fill seats.
Audit Your Social Footprint
We analyze your current Instagram, Facebook, and TikTok presence—engagement rates, audience sentiment, and competitive positioning in Minneapolis. We also identify where delivery and catering keywords are being missed in local search.
Build Email Foundation
We set up a segmented email system to capture followers from Instagram, your website, and in-restaurant signage. This owned list becomes your highest-ROI channel—bypassing Yelp and platform changes.
Content Strategy & Calendar
We create a 90-day social calendar focused on community-building content (behind-the-scenes, user-generated content, local partnerships) and conversion hooks that drive email signups and delivery orders.
Launch & Optimize Campaigns
We execute the strategy across Instagram, Facebook, and TikTok. Paid campaigns target warm audiences (email subscribers, website visitors) and cold Minneapolis restaurant audiences with high purchase intent.
Measure, Report & Scale
Monthly strategy reviews with clear metrics: email list growth, email revenue, social-driven delivery orders, and customer lifetime value. We adjust messaging and spend based on what converts.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact framework we use with North Loop and Downtown restaurants to build email lists, convert social followers to repeat customers, and capture delivery orders without platform dependency.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager in-house?
A social media manager creates content; we build systems. We design the entire funnel—content → email capture → repeat customer sequences → delivery order tracking. We also bring competitive data, conversion optimization, and strategic scaling that an in-house hire (especially at $3,200/month budget) cannot match. You get agency expertise without the overhead.
What if we're already paying for social ads?
Most restaurants waste 60–70% of ad spend on cold audiences. We retarget your existing followers and email list first (lower cost, higher conversion), then scale paid spend only on proven audience segments. This typically reduces ad spend by 30–40% while increasing ROI.
How long before we see results?
Email list growth starts immediately (weeks 1–4). Conversion lift appears at month 2–3 as email nurture kicks in. Full impact—repeat customer frequency, catering growth, delivery optimization—shows by month 5–6. This is not a quick-fix strategy; it's a sustainable system.
Do you manage our Instagram, TikTok, and Facebook?
Yes. We create and post 3–4 times per week across platforms, manage community (comments, DMs), run paid campaigns, and optimize based on performance. You get a dedicated account lead + monthly strategy reviews.
What about our existing Yelp and Google presence?
We don't replace those—we complement them. We optimize your Google Local profile for delivery/catering keywords, encourage reviews, and use social + email to build traffic. But we make sure Yelp doesn't control your customer relationships anymore.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis restaurants & f&b market diagnostic.
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