Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
In New York's competitive F&B landscape, restaurants that own their social presence outpace those dependent on third-party platforms.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
Your Yelp rating isn't your biggest asset anymore.
New York's restaurant market is oversaturated and hyperlocal. Yelp and TripAdvisor control discovery, but they don't build loyalty—your audience does. Delivery and catering searches are climbing 23% YoY, yet most NYC restaurant owners have no email strategy or unified customer data. The restaurants winning in 2026 aren't just posting; they're building communities that drive repeat visits, referrals, and higher-margin catering bookings.
The 3 places New York restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Yelp reviews were stellar (4.8 stars), but the restaurant wasn't capturing emails or recurring customers. Catering inquiries were sporadic. Social posts were irregular, and there was no clear funnel from Instagram to reservation.
Built email capture via Instagram Stories and on-site QR codes; launched a 7-email welcome sequence offering 15% off first order + VIP event invitations.
— Maria T.
Owner & Chef
Read the full case study →BEFORE → AFTER
Monthly Recurring Revenue from Social + Email · BEFORE
$1,800
Monthly Recurring Revenue from Social + Email · AFTER
$8,400
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a repeatable system for converting social followers into email subscribers, repeat diners, and catering clients. You'll own your customer data, reduce dependence on Yelp and TripAdvisor, and unlock a predictable revenue stream from delivery, dine-in, and events—all tied to your social presence.
Audit & Audience Map
We analyze your current social presence, Yelp reviews, Google Local profile, and email data (if any). We identify where your customers are coming from, what they engage with, and where they drop off before booking or ordering. This gives us a baseline and reveals which segments—delivery, dine-in, catering—are underutilized.
Build Community Architecture
We set up an email capture system on your social profiles and website, design your first email welcome sequence, and create a content calendar that balances brand storytelling with calls-to-action. In New York's crowded market, consistency beats virality. We ensure every post has a purpose: awareness, engagement, or conversion.
Optimize for Local Search
We conduct keyword research for delivery, catering, and event searches specific to your neighborhood (Midtown, Flatiron, etc.). We optimize your Google Business Profile, craft location-specific social content, and create catering-focused landing pages or offers. This captures high-intent searches that Yelp doesn't dominate.
Launch & Nurture Campaigns
We begin publishing content across Instagram, TikTok, and email. We A/B test ad angles (limited-time offers, behind-the-scenes, staff spotlights, catering highlights) to identify what drives clicks and conversions. We monitor engagement, reply times, and lead quality daily. New York's audience expects quick responses; we ensure you're responsive.
Scale Winners & Refine
By week 8–12, we identify which content types, offers, and messaging generate the most leads and revenue. We scale winning campaigns, pause underperformers, and refine targeting. We also set up automated re-engagement sequences for past customers and build catering/events as a repeatable revenue stream through social and email.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact system 40+ NYC restaurants are using to break free from Yelp dependence, capture customer emails, and scale catering and delivery revenue.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager or freelancer?
A social media manager posts content; we build a system. We integrate social with email, local search, paid ads, and analytics. A freelancer might grow your Instagram to 2,000 followers; we turn those followers into email subscribers and paying customers. We also bring strategy, testing, and accountability—not just content creation.
What if we don't have an email list yet? Do we start from zero?
Yes. Most of our restaurant clients start with zero email subscribers. We build the capture system, design welcome sequences, and launch campaigns. The first 100–200 subscribers come quickly through Instagram Stories, QR codes, and in-restaurant signage. By week 8–12, you'll have 400–600 engaged subscribers generating revenue.
How much should we spend on paid ads? Do you manage the budget?
Typical spend: $1,500–$3,500/month for restaurants in your range. We recommend starting at $2,000/month and scaling based on ROI. Yes—we manage all ad accounts (Instagram, Google, TikTok). We test audiences, offers, and messaging, and reallocate budget to winners in real-time. You see every dollar and every result in our dashboard.
Will you post on our social accounts? Who owns them?
We post on your accounts 3–5 times per week (frequency depends on plan). You own all accounts and passwords. We access them via business tools, not personal logins. If you leave, your Instagram, email list, and ad accounts stay with you. That's non-negotiable.
How long does it take to see results?
Email signups and engagement start immediately (week 1–2). Conversions (reservations, orders, catering leads) typically appear by week 3–4. Revenue impact is measurable by week 6–8. Full results (3.2x average ROI) appear by month 4–6. If you want faster results, higher ad spend accelerates the timeline.
FREE · NO COMMITMENT · 48HR TURNAROUND