Built for Restaurants & F&B Brands That Have Outgrown Their Last Social Media Agency.
Most lose on social. We help you win by building community and driving orders through content that converts.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Chicago restaurants & f&b is a different game.
We’ve run Social Media here. We know what it takes.
140,000 Chicago restaurants compete for attention daily.
Chicago's F&B scene is hyperlocal and fiercely competitive—River North, Wicker Park, and The Loop all fight for the same audience. Your Yelp and TripAdvisor presence alone won't win: platforms control visibility and charge for it. Restaurants that own their social channels—building email lists, encouraging repeat orders, and dominating delivery search—outpace competitors by 3x. Social media isn't optional; it's your direct line to customers Yelp won't give you.
The 3 places Chicago restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Yelp was their only digital revenue driver. Instagram had 340 followers and zero engagement. No email list. Delivery platform competition was crushing margins. Local competitors were capturing online orders they should have owned.
Built a 90-day content strategy around seasonal menu changes, kitchen-to-table storytelling, and behind-the-scenes culture—designed to drive Instagram and TikTok shares.
— Maria T.
Owner & General Manager
Read the full case study →BEFORE → AFTER
Monthly social-attributed orders · BEFORE
2–3 (via Yelp, accidental)
Monthly social-attributed orders · AFTER
32–38 (tracked, repeatable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have 800–1,500 engaged email subscribers generating 25–40% of repeat orders, consistent 4–7% Instagram engagement rates, and clear attribution of $3,000–$6,500 monthly revenue to social channels. You'll own your customer data—free from Yelp and platform algorithms.
Social & Email Audit
We analyze your current Instagram, TikTok, Facebook, and email presence against Chicago F&B benchmarks. We identify content gaps, engagement blockers, and untapped audience segments in your local neighborhood (River North, Wicker Park, The Loop, etc.). You'll see exactly where competitors outpace you and why.
Strategy & Content Calendar
We build a 90-day social content roadmap tied to your business goals: increasing orders, building email lists, or driving foot traffic. Every post, story, and Reel is designed to nudge followers toward a specific action—email signup, menu click, reservation, or delivery order.
Content Production & Setup
We create 12–16 high-performing assets per month: behind-the-scenes Reels, menu spotlights, user-generated content campaigns, and email nurture sequences. All content is optimized for short-form (TikTok, Reels) and discovery (Google Local, delivery searches).
Audience & Conversion Optimization
We set up email capture flows (signup incentives, reservation links), retargeting campaigns for delivery/catering, and community moderation systems. Every social post includes a clear call-to-action: email signup, Google reservation, DoorDash link, or catering inquiry form.
Performance Review & Scaling
Monthly reporting on engagement, email growth, orders attributed to social, and customer acquisition cost. We identify top-performing content and scale what works—increasing ad spend behind Reels and email campaigns that drive repeat orders and catering bookings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago restaurants & f&b brand
The median restaurants & f&b client after 6 months
A data-driven guide showing how 12+ Chicago F&B businesses captured $2,800–$6,500 monthly revenue from social media—and how to beat Yelp at their own game.
Median result across 12 restaurants & f&b Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from social media marketing?
Email list building starts immediately (first subscribers in 2–3 weeks). Engagement and social growth accelerate weeks 4–8. Measurable revenue impact (attributed orders, repeat customers) typically appears in months 2–3, with strong momentum by month 6. The longer you commit, the compound effect grows—your best customers are those built over time.
What's the difference between Omakaase and posting ourselves or hiring an in-house person?
Posting yourself burns 5–8 hours weekly without strategy or analytics. Hiring in-house costs $2,500–$3,500/month, doesn't scale across platforms, and requires training. We deliver 12–16 professional assets/month, handle community management, run email sequences, track attribution, and optimize continuously. You pay for outcome, not hourly labor or guesswork.
We're already on Instagram and Facebook. Why aren't we seeing results?
Most restaurants post sporadically without a funnel: no email capture, no clear call-to-action, no segmentation, no retargeting. Followers don't convert to orders because there's no path. We audit your current presence, identify conversion blockers, and rebuild your strategy around repeatable actions: email signup, reservation, delivery link, catering inquiry. Results follow.
How do you measure success? What metrics matter most?
We track: email subscribers (growth + open rates), social engagement rates, attributed orders (via UTM codes and email tracking), customer acquisition cost, and catering/delivery uplift. Monthly dashboard shows which content drives behavior and where budget moves next. Success = measurable revenue; we obsess over it.
Do you manage our Yelp or Google Business profiles?
We don't manage Yelp ads (that's a sunk cost), but we optimize your Google Business profile for Local Pack visibility and drive email/direct-order volume to reduce platform dependency. Our strategy complements—not replaces—your existing Yelp presence, but it builds a defensible moat.
FREE · NO COMMITMENT · 48HR TURNAROUND