Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Paid marketing that fills seats and drives delivery orders. Proven for Minneapolis independent restaurants and chains.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your restaurant deserves better than Yelp's gatekeeping.
Minneapolis's 55,000 SMBs include 2,400+ food and beverage operators competing for attention on platforms that take 15–30% commission and control your visibility. Restaurants here average $3,200/month on digital—but most spend it reactively on social or platform ads with zero retention strategy. The restaurants winning are those capturing high-intent search traffic (delivery, catering, "best [cuisine] near me") and building email lists to reduce platform dependency. Your real competition isn't other restaurants; it's the platforms extracting your margin.
The 3 places Minneapolis restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Pre-existing $2,400/month on social ads with no tracking, no email list, and 60% of catering inquiries coming from word-of-mouth only. Catering business was untapped—competitors ranked higher on 'corporate catering Minneapolis' and 'private events rental' searches.
Built Google Search campaigns targeting 'private event space Minneapolis,' 'catering for 100,' and 'upscale catering North Loop'—44 keywords, geo-fenced to 5-mile radius.
— Maria T.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Paid Marketing Spend → Monthly Revenue Attributed · BEFORE
$2,400 spend → ~$1,800 attributed revenue (0.75x ROAS)
Monthly Paid Marketing Spend → Monthly Revenue Attributed · AFTER
$2,850 spend → $6,400+ attributed revenue (2.24x ROAS)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a paid marketing engine that runs independently: Google Search capturing high-intent diners, an email list actively converting repeat customers, and retargeting campaigns turning browsers into bookings. You'll know exactly how much each diner costs to acquire and which channels drive the highest-margin orders. Most clients reduce overall spend 20–30% while increasing monthly revenue 35–60%.
Audit & Market Position
We analyze your current paid spend across Google, Facebook, and platform ads. We identify which keywords Minneapolis diners use to find catering, delivery, and reservations—then map where you're visible vs. where competitors win. We check your email list size, website conversion setup, and Yelp/TripAdvisor presence.
Build Search Foundation
We launch Google Search campaigns targeting delivery, catering, and cuisine-specific keywords with Minneapolis geo-targeting. Ad copy speaks directly to intent (e.g., "Catering for 50? Book online in 2 minutes"). We set up conversion tracking to measure bookings, calls, and orders—not just clicks.
Capture & List-Build
We create lead magnets (free reservation discount, catering guide, loyalty program signup) and embed email capture on your website and ads. Every visitor, every app download, every catering inquiry feeds into your owned email list. We set up email sequences to convert leads into bookings.
Retarget & Rebuild
We run Facebook/Instagram retargeting campaigns to past website visitors and email subscribers. Messaging shifts by audience: price-sensitive diners see discounts; high-value catering leads see portfolio + testimonials. We also build lookalike audiences from your best customers to find similar high-value prospects in Minneapolis.
Optimize & Scale
After 30 days, we analyze performance data: which keywords convert, which audiences have the highest ROI, which email sequences drive repeat orders. We reallocate budget toward top performers, pause underperformers, and scale winning campaigns. You get weekly dashboards showing bookings, revenue, and cost per diner acquired.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis restaurants & f&b brand
The median restaurants & f&b client after 6 months
Stop losing customers to Yelp and platform fees. Get the exact framework we use to help Minneapolis restaurants cut acquisition cost 40–60% while increasing diner frequency 2–3x.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase paid marketing cost, and how is it priced?
We work on monthly retainers ranging from $2,000–$6,500 depending on your current spend, goals, and channel mix. Most restaurants start at $3,000–$4,200/month. We include strategy, campaign management, daily optimization, email workflows, and weekly reporting. We also offer performance-based adjustments: if we hit revenue targets, we grow with you. No setup fees; we measure ourselves on your ROAS.
My restaurant is already on Yelp and DoorDash. Why do I need paid marketing?
Platform listings are necessary but not sufficient. Yelp and DoorDash control your visibility and take 15–30% commission per order. Paid search (Google) lets you show up when Minneapolis customers actively search 'delivery' or 'catering'—intent is highest. You own the customer relationship via email, not platform data. Most of our clients use platforms AND paid marketing; paid search is how you escape dependency on any one platform.
How long before I see results?
Search campaigns go live in 1–2 weeks and usually generate first conversions by week 3–4. Email list building starts day 1. Within 30 days, you'll see early ROAS data; by 60 days, we're optimizing based on performance; by 90 days, most clients see 1.8–2.5x ROAS and measurable increase in bookings and repeat customers. Patience in weeks 1–4 yields significant upside by month 3+.
What if I'm already spending $5,000+/month on ads and seeing poor results?
That's common. Most restaurants are spread across social, display, and platform ads with zero tracking or attribution. We audit every dollar, identify waste (usually 40–50%), and reallocate to high-intent channels. We've inherited underperforming $6,000+/month budgets and cut them to $3,200 while doubling revenue. The issue is almost never budget size—it's allocation and measurement.
Do you work with catering-focused or delivery-focused restaurants differently?
Absolutely. Catering campaigns focus on high-intent keywords ('corporate catering Minneapolis,' 'private event space'), longer sales funnels, and email nurture. Delivery campaigns focus on urgency ('lunch now,' 'order delivery'), frequency-based email, and retargeting. We tailor the strategy to your revenue mix. Many of our clients do both; we segment campaigns by intent and audience.
FREE · NO COMMITMENT · 48HR TURNAROUND
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