Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The restaurants filling reservations and drive-thru lines aren't spending more on ads — they're bidding on high-intent keywords by neighborhood, using local audience signals, and converting foot traffic that's already motivated to visit.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Los Angeles restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Los Angeles restaurants lose $847,000 per month to unoptimised Google Ads targeting the wrong neighborhoods
Los Angeles's restaurant industry generates $62 billion annually across 28,000+ establishments, making it the most competitive dining market in North America. Yet 71% of LA restaurants running Google Local Services Ads are bidding on broad keywords at city-wide level, competing against fine dining and fast-casual chains with 10x larger budgets. The restaurants winning in LA paid media aren't outspending competitors; they're outstructuring them — bidding by neighborhood, layering local audience signals, and optimising for actual reservation or delivery conversions rather than clicks.
The 3 places Los Angeles restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Local Services Ads and Meta were competing at city-wide level against high-end Beverly Hills and Santa Monica restaurants with 5x larger budgets and different price points. No day-part optimisation meant paying premium rates during low-demand hours.
Restructured Google Local Services Ads and Search to target Silver Lake + Los Feliz neighborhoods only — eliminating competition against premium fine dining in areas where restaurant had no location advantage
— Sarah M.
Owner, Silver Lake Farm-to-Table Restaurant
Read the full case study →BEFORE → AFTER
Cost Per Reservation · BEFORE
$38
Cost Per Reservation · AFTER
$12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–5 months, LA restaurant clients typically reduce cost per reservation by 45–62% while increasing monthly reservations 2–3x — with a clear neighborhood-level budget model that scales profitably as reputation spreads.
Restaurant Paid Media Audit
We audit your Google Local Services Ads, Google Search campaigns, Meta restaurant ads, Google My Business setup, and any delivery platform ads — identifying wasted spend, missing neighborhood targeting, and conversion tracking gaps. Most LA restaurant accounts have 9–17 fixable issues in week one.
Conversion Tracking & Reservation Integration
We implement phone call tracking, connect your reservation platform (OpenTable, Resy, Toast) directly to Google Ads and Meta, and set up day-part conversion reporting so every lead is attributed to the exact time and keyword that generated it. Without this, you can't optimise.
Neighborhood-Level Campaign Restructure
We rebuild Google Local Services and Search campaigns around LA neighborhoods (Beverly Hills, Santa Monica, Silver Lake, West Hollywood, Downtown LA, etc.) — with separate budgets, bid strategies, and creative by neighborhood. Your restaurant's competitive position in Silver Lake is completely different than in Beverly Hills.
Day-Part & Daytype Bidding Optimisation
We implement automated bid adjustments by day and hour — lowering bids during low-traffic times (2–5pm) and raising them during peak reservation times (6–9pm dinner, 11:30am–1pm lunch). Lunch and dinner audiences have completely different intent and conversion rates.
Scale & Attribution Reporting
Monthly reporting on true cost per reservation by neighborhood, day-part, and keyword — with clear recommendations on where to scale budget and where to cut. We report on actual covers booked, not platform metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your LA restaurant's paid media performance compares to top performers — with the exact neighborhood targeting strategy, day-part bidding model, and cost-per-reservation benchmarks we use across our Los Angeles restaurant portfolio.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Los Angeles restaurant spend on paid ads?
A meaningful paid media programme for LA restaurants starts at $4,500–$7,500/month ad spend. Below that, platform algorithms can't gather enough conversion data to optimize effectively. Most of our LA restaurant clients scale to $12k–$25k/month within 4–5 months as cost per reservation improves and volume increases.
Should we bid on restaurant name keywords in Google Local Services Ads?
Yes, but at lower priority. Brand keywords (your restaurant name) have high conversion intent but lower volume. We allocate 20–30% of Local Services Ads budget to brand keywords and 70–80% to intent keywords ("best Italian in Silver Lake", "fine dining West Hollywood"). Your neighborhood and cuisine matter more than your name to people searching.
How do we track reservations back to Google Ads and Meta?
We integrate your reservation platform (OpenTable, Resy, Toast) or phone system directly to Google Ads and Meta via conversion API. When someone makes a reservation online or calls your restaurant, that conversion is attributed back to the exact keyword or ad that drove it. This is non-negotiable — you can't optimize without knowing which sources actually book tables.
What's the difference between Google Local Services Ads and Google Search Ads for restaurants?
Local Services Ads appear above organic results and show call buttons + reviews — higher intent, higher conversion, typically lower volume. Google Search Ads appear lower but can reach broader intent. Best restaurants use both: LSA for high-intent local searches, Search Ads for broader neighborhood and cuisine keywords.
How do day-part bid adjustments work for restaurants?
You set automatic bid multipliers by hour of day. Example: 6–9pm dinner peak = 3x normal bids, 11:30am–1pm lunch = 1.5x normal bids, 2–5pm low traffic = 0.3x normal bids. Dinner and lunch audiences have completely different conversion rates and check sizes — spreading budget evenly across hours wastes 30–50% on low-intent times.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Los Angeles restaurants & f&b market diagnostic.
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