Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most restaurants here spend $3,800 monthly on ads controlled by Yelp and TripAdvisor. We reclaim that visibility for delivery, catering, and dine-in bookings.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Houston restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Houston restaurant's ad budget deserves better results.
Houston's restaurant scene is competitive but digitally fragmented. Most F&B owners here lack email retention strategies and rely on social followers instead of owned audiences. Yelp and TripAdvisor dominate search presence, leaving catering and delivery queries invisible to your ideal customers. Paid marketing is where Houston restaurants regain control—but only when channels are coordinated and tied to conversions, not vanity metrics.
The 3 places Houston restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong foot traffic, catering inquiries were flat. Competitors in the Galleria district were winning corporate events. Email marketing was non-existent, and paid ad spend ($1,800/mo) was spread thin across brand-awareness campaigns with no conversion tracking.
Built dedicated Google Ads campaigns targeting 'corporate catering Houston,' 'event catering near [zip code],' and 'catering delivery Houston'—high-intent queries with lower competition.
— Marcus T.
General Manager
Read the full case study →BEFORE → AFTER
Monthly Revenue from Catering (Paid-Attributed) · BEFORE
$0 (no tracking)
Monthly Revenue from Catering (Paid-Attributed) · AFTER
$7,000–$8,500/mo
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 60–90 days, you'll have paid campaigns generating qualified catering leads and delivery orders at a cost-per-reservation 30–50% below your Houston industry average. You'll own an email list of repeat customers and prospects ready to convert during slow seasons.
Audit your paid ecosystem
We map your current Google Ads, Meta ad spend, and landing pages against catering, delivery, and dine-in search intent. We benchmark your cost-per-reservation and ROAS against Houston F&B averages (currently 2.1x). You'll see exactly where budget is leaking and which channels are working.
Build intent-driven campaign strategy
Based on your audit, we design separate campaigns for delivery orders, catering inquiries, dine-in reservations, and brand defense. Each campaign targets a specific customer journey stage with tailored keywords, audiences, and landing pages. We align spend allocation to historical margin (catering campaigns get more budget because they convert to $2,000+ orders).
Launch and optimize for conversions
We launch Google Ads campaigns targeting high-intent catering and delivery queries, set up Facebook/Instagram retargeting for website visitors, and configure conversion tracking tied to your POS or reservation system. Every ad is tested and optimized for cost-per-reservation, not just clicks. Within 2 weeks, we pause underperforming ad sets and scale winners.
Capture and nurture your email list
We design lead magnets (e.g., 'Free catering menu download' or 'Loyalty discount for bookings') and landing pages that collect emails from ad clickers. These emails are segmented and added to a retention sequence. Most Houston restaurants have zero email strategy—this becomes your owned channel for off-peak promotions.
Monthly optimization and reporting
We review spend, conversion data, and ROAS weekly and optimize bids, audiences, and creative every 2 weeks. Monthly reports show revenue attributed to paid channels, cost-per-reservation trends, and recommendations for next month's budget shift. You'll see exactly how many catering events and delivery orders came from ads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston restaurants & f&b brand
The median restaurants & f&b client after 6 months
Get the exact framework we use to help Houston restaurants cut their cost-per-reservation in half and capture catering + delivery revenue competitors are leaving on the table.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid ads if I'm currently spending $3,800/month?
That depends on your margins and growth goals. Most successful Houston restaurants we work with allocate 3–5% of monthly revenue to paid channels. If your margins are 25–30%, a $3,800/mo budget can generate $8,000–$12,000 in attributed revenue if structured correctly. We recommend a 60-day test with optimized campaigns before scaling up.
What's the difference between your approach and just boosting our Instagram posts?
Boosting posts is ad spending without strategy. You'll get impressions and likes, but no conversions or revenue. Our approach maps each ad to a specific customer journey stage (awareness → consideration → booking), uses conversion tracking to prove ROI, and continuously optimizes spend toward actual revenue. Instagram ads are part of our mix, but always paired with intent-driven Google and search campaigns.
Why should we care about catering if it's only 5% of our current revenue?
Catering is often overlooked, but it's where margins are highest (50%+) and customer lifetime value is longest. One corporate catering contract pays for weeks of paid ads. We've seen Houston restaurants grow catering revenue from $800/mo to $3,500+/mo within 4 months. It's often a quick-win channel with less competition than dine-in ads.
How do you handle competition from Yelp and TripAdvisor listings?
Yelp and TripAdvisor own brand search results, but they don't own catering searches, delivery queries, or specific service categories (e.g., 'vegan restaurant delivery Houston'). We bid on high-intent keywords Yelp doesn't control. We also use Google Local Services Ads, which appear above Yelp for booking and reservations. Combined, this shifts visibility back to your channels.
Do you require a long-term contract, or can we start with a 30-day trial?
We recommend starting with a 60-day engagement ($1,800–$3,500 depending on scope) to launch campaigns, gather baseline data, and prove ROI before committing to longer retainers. Most clients see clear results by week 6 and choose to extend. We don't believe in long-term lock-in; we earn renewals through performance.
FREE · NO COMMITMENT · 48HR TURNAROUND