Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
The restaurants filling seats in Manhattan, Brooklyn, and Queens aren't spending more on ads — they're tracking every click to a reservation, optimizing toward actual revenue per cover, and cutting spend that doesn't drive walk-ins or reservations.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York restaurants waste $3.2M per month on unmeasured paid media — Google Ads with zero conversion tracking, Meta ads optimizing for engagement instead of reservations
New York's restaurant market generates $78 billion in annual revenue across 27,000+ establishments. Yet 73% of NYC restaurants running Google Local Services Ads and Meta have zero conversion tracking — they can't distinguish between ads that drive reservations and ads that generate tire-kicking clicks from tourists. Meanwhile, CPC across restaurant-related keywords in Manhattan averages $8–$18, with top competitive keywords (sushi delivery, fine dining reservations) hitting $24–$34 per click. The restaurants winning in NYC paid media aren't outspending competitors; they're converting higher and attributing smarter.
The 3 places New York restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google LSA was the primary paid channel, but the restaurant couldn't distinguish between qualified reservation leads and exploratory clicks. Marketing team believed LSA cost per lead was $28; actual cost per confirmed reservation was $156 once reservation system data was analyzed.
Implemented Resy API integration to track every paid click through to confirmed reservation and cover count
— Philippe D.
Owner, Manhattan Tasting Menu Restaurant
Read the full case study →BEFORE → AFTER
Cost Per Reservation · BEFORE
$156
Cost Per Reservation · AFTER
$42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, NYC restaurant clients typically reduce cost per reservation by 35–52% while increasing monthly paid reservation volume by 40–75% — enabling profitable scaling of paid media as a predictable customer acquisition channel.
Paid Media Audit & Conversion Tracking Setup
We audit your current Google Local Services Ads, Google Search Ads, Meta Ads, and Uber Eats paid placement — then implement proper conversion tracking by integrating your reservation system (Resy, Toast, OpenTable, or custom API). Most NYC restaurant accounts have zero visibility into which paid channels drive actual revenue.
Keyword & Audience Strategy by Neighbourhood & Occasion
We restructure campaigns around New York geography (Manhattan fine dining, Brooklyn casual, Queens delivery, Bronx ethnic) and customer intent (date night, business lunch, delivery, private events). This precision replaces one-size-fits-all restaurant campaigns.
Google Local Services & Search Campaign Optimization
We optimize LSA budget allocation toward highest-converting service areas, improve quality score on high-intent keywords, and restructure Google Search campaigns around conversion intent — reservations first, then menu/reviews/directions as secondary. LSA and Google Search work together; most restaurants pit them against each other.
Meta Ads Conversion Optimization & Creative Testing
We switch Meta campaigns from engagement to conversion objective, layer audience targeting with neighbourhood + cuisine + occasion parameters, and run systematic creative testing — 2–3 new restaurant creative concepts per week. Most NYC restaurant Meta campaigns are optimizing for the wrong metric entirely.
Paid Reservation Attribution & Monthly Budget Optimization
Monthly reporting on true cost per reservation, reservation value (covers, spend, profit margin), and channel attribution — with clear recommendations on where to scale LSA, Google Search, or Meta based on actual profitability. We report on reservation revenue, not just clicks.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your restaurant's paid media performance compares to top-performing NYC establishments — with the exact campaign structure, cost-per-reservation benchmarks, and attribution model we see across our New York restaurant portfolio.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What's the minimum ad spend for a New York restaurant to see meaningful results?
A meaningful paid media programme for NYC restaurants starts at $6,000–$10,000/month ad spend across Google Local Services, Google Search, and Meta combined. Below that, algorithms can't gather enough conversion data to optimize effectively. Most of our NYC restaurant clients scale to $18k–$35k/month within 6 months as cost per reservation improves.
Should I use Google Local Services Ads or Google Search Ads for my NYC restaurant?
Both serve different roles. Google Local Services Ads capture customers actively searching for 'restaurants near me' and specific service categories (reservations, takeout, delivery). Google Search Ads capture high-intent searches for your specific restaurant name and cuisine type. Top-performing NYC restaurants use both, allocating roughly 55% to LSA and 45% to Google Search, adjusting based on neighbourhood competition and cuisine category.
How do I track which paid ads are actually driving restaurant reservations?
Integration with your reservation system (Resy, Toast, OpenTable) is essential. We implement API-level tracking so every paid click is attributed through to the reservation and cover count. Without this, you can't distinguish profitable ads from money-burning ads. We handle the technical setup on every engagement.
Is Meta Ads effective for restaurants, or should I focus only on Google?
Meta is highly effective when optimized correctly — the key is switching from engagement objective to conversion objective and using reservation system data to build lookalike audiences from customers who actually dine with you. Top NYC restaurant clients see 3–4x ROAS on Meta when targeting the right audience (occasion-based: date night, business lunch, celebration) in the right neighbourhood.
Should I pay for Uber Eats and DoorDash restaurant placement if I have my own delivery?
Depends on margin analysis. If your restaurant has its own delivery infrastructure with higher margins, paid placement on Uber/DoorDash often cannibalizes your direct orders at lower profit. We recommend testing for 6 weeks with conversion tracking — if it's driving incremental volume at acceptable CAC, scale it; if it's mostly substitution, pause it and redirect budget to Google LSA or Meta.
FREE · NO COMMITMENT · 48HR TURNAROUND