Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
With 27,000 restaurants in New York City, the ones turning away walk-ins and booking out weeks in advance share one thing: they show up first when locals search for what they serve.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
90% of NYC diners Google their next restaurant before making a reservation
New York City's restaurant industry generates over 8.1 million local dining searches every month — the highest search-to-establishment ratio of any city in the world. With 27,000 restaurants competing for diner attention, the difference between a full dining room and empty tables is increasingly determined before anyone leaves home. Restaurants appearing in the Google local pack for neighbourhood + cuisine searches fill covers at 60% higher rates than those relying on word-of-mouth and delivery platforms alone.
The 3 places New York restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google showed the restaurant for its own name but not for any cuisine or neighbourhood searches — newcomers to the neighbourhood and tourists from Manhattan had no way to find it organically
Rebuilt the GBP from scratch with 340 photos (food, interior, events, team), all cuisine subcategories, complete menu with prices, and COVID-era updates cleared
— Marco F.
Owner, Carroll Gardens Restaurant
Read the full case study →BEFORE → AFTER
Weekly organic first-visit covers · BEFORE
12
Weekly organic first-visit covers · AFTER
80
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 4–7 months, your restaurant appears in the Google local pack for 40–80 cuisine and neighbourhood-specific searches, generating 60–120 additional covers per week from organic search — with a private dining pipeline that adds $8,000–$25,000/month in event revenue.
Restaurant Visibility Audit
We audit your Google Business Profile, local pack rankings, review profile, and website against the top 3 competitors for your cuisine and neighbourhood. We identify exactly why you're not in the local pack and the fastest path to get there.
Google Business Profile & Maps Optimisation
We fully optimise your GBP — all cuisine categories, menu items with photos, ambience attributes, complete hours and holiday schedules, 300+ photos organised by food/drinks/ambience/events, and a systematic GBP posting schedule. Maps optimisation drives the majority of restaurant bookings.
Review Generation System
We build an automated post-dining review generation system — table card QR codes, receipt-based SMS, and email sequences for reservation systems. Reviews are the most impactful local pack ranking factor for restaurants, and consistency of new reviews matters as much as volume.
Website & Occasion SEO
We optimise your website for occasion-specific, group, and food media searches — private dining pages, tasting menu pages, neighbourhood landing pages, and content targeting event and occasion planners. These convert at high value and are less dependent on local pack positioning.
Cover Attribution & Scale
Monthly reporting on GBP actions (calls, direction clicks, reservation clicks), organic website traffic, and event enquiries from organic. We identify the search queries driving the most covers and expand content and GBP signals for those specific searches.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York restaurants & f&b brand
The median restaurants & f&b client after 6 months
The 52-point Google Business Profile and local SEO audit we run on every new restaurant client. See exactly where your restaurant is losing covers to competitors who show up first in local searches.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Is Yelp more important than Google for NYC restaurant SEO?
Google is now the dominant local search platform for restaurant discovery — 68% of dining searches in NYC happen on Google Maps/Search vs 14% on Yelp. Yelp still matters for its own internal search and for review authority, but your Google Business Profile is the highest-leverage channel. We focus on Google while ensuring your Yelp profile is consistent.
How do I rank above The Infatuation, Eater NY, and Time Out NY in Google?
You typically won't outrank them for 'best Italian restaurant Brooklyn' — that's their content. What you can do is rank #1 in Google Maps/local pack for those same searches — which appears above organic results and captures 40–50% of searches. Building your GBP authority and reviews is how you beat media aggregators for local pack positions.
How long before my restaurant sees more covers from SEO?
GBP optimisation typically starts generating additional reservation actions within 30–60 days. Meaningful cover volume increase — 30+ covers/week — comes at 3–5 months. The review generation system accelerates this timeline by increasing the review volume that Google's algorithm rewards.
Should I focus on GBP or website SEO for my restaurant?
GBP first — it's the most direct path to local pack visibility and reservation actions. Website SEO is important for occasion searches, private dining, and food media authority, but for most restaurants the GBP generates 70–80% of total organic cover actions. We optimise both but prioritise GBP in the critical first 30 days.
How do I get more private dining and event bookings from SEO?
Dedicated private dining and events pages optimised for 'private dining room NYC', 'restaurant buyout [neighbourhood]', and occasion-specific searches ('graduation dinner venue Brooklyn'). These pages convert at high value and attract corporate and event planner traffic that recurs over time. A strong private dining page can generate $8,000–$25,000/month in additional event revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND